Webinar: Fast front-end development and easy personalization for SAP Commerce Cloud

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It's time to achieve better customer satisfaction, higher conversion rates, and average order values through agile front-end development. In this webinar, Frosmo experts share their knowledge on some of the SAP Commerce Cloud (formerly SAP Hybris) projects.

Software

Fast front-end development and
easy personalization for
SAP Commerce Cloud
12.02.2019
Webinar:

Meet the presenters
Michał Waszkiewicz
Digital Strategist & Board Member,
e-point
Maija Erkheikki
Chief Channel Officer,
Frosmo
2
Kim Siven
Technical Project Manager,
Frosmo

Agenda
01 Background and business cases
02
03
04
Hypothesis-driven front-end development
Personalization
Introduction to PWAs
05 Key takeaways
3

SAP Commerce Cloud
➔ Great for complex businesses
4
Background
Business cases
➔ Great customer experience
➔ Efficiency of front-end
development
➔ Average order values
➔ Better conversions leading to
lower cost of customer
acquisition

6
Cost-efficient front-end development
Ecommerce
MARTECH
PIM
*
FRAMEWORKS
APIs
Frosmo tag /
Connector
ERP
BI
CMS

Backlog
SAP developer
Front-end
developer
Ecommerce
manager
Validated
specification
Hypothesis
A B
A
Experimentation layerFail fast
7

Personalization in front-end context
9
History Context Personalization Optimization
Experiments
A/B Testing
MAB

Machine learning algorithms:
Collaborative
filtering
Content-based
filtering
Hybrid
methods
Product A
Product B
Product C
Product D
Product feed
Frosmo
Data
Pipeline
Product E
Product A
Customers who viewed this also viewed:
Product B Product C Product E
Frequently bought
together:
Product B
Product C
Product D
Web/ mobile/ desktop
Product A Product B Product C
Related items:
Recommendation data flow
10

Collaborative filtering Content-based filtering
Read by both users
Similar users
Read by him,
recommended to her
Read by user
Recommended to
user
Similar articles
11

What are PWAs?
Progressive Web
Applications
13

14
PWA commerce accelerator
Key features
SPA/PWA with SAP Commerce
Accelerator fully compatible with entire SAP
Enterprise Commerce Suite and its product
information database - OCC API. Menu
structures, products, and catalogs mapped into
SPA storefront.
‘Independent’ front-end
Accelerator applied to existing SAP Hybris
on-premise installations or new Cloud
implementations as fully independent,
customizable front-end layer.

Key takeaways
Fail fast - test and develop in the browser 1
Utilize history and context to create personalized experiences 2
Utilize machine learning in recommendations 3
Create a native like experience with PWAs 4

Interested? Contact our Sales: sales@frosmo.com
18

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