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Creating superior customer experiences
Deneb Pettersson batman@clasohlson.fi
TO ANOTHER 100 YEARS
SAP Hybris
SAP Hybris + Frosmo
Ways of working
Customer experience
modifications, enhancements, tests, new content
Examples
Frosmo overall
Frosmo seen by 98% of visitors
Bounce -16%
Pages/session +8%
Conversion +7.5%
Front page reco
Category pages + sticky bar
Sticky bar:
+13% conversion
+14% session value
+ 16% session duration
Campaign pages
Button tests
Addons
Addons/upsell/recos
AOV +8%
Rows/receipt +27%
Addons(in testing)

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