Turning thinking from inside out to outside in by Anni Ronkainen
•
0 likes•268 views
Digital technology will affect your business. It’s up to you whether this will become a competitive advantage or a competitive disadvantage for your company. About Anni Anni Ronkainen is Kesko Corporation’s Chief Digital Officer responsible for business development and digitalisation. Before joining Kesko, she was the Country Manager Finland at Google Finland Ltd. Previously she has also been the CEO of the advertising agency McCann Helsinki and the Business Group Director of Satama Finland Oy which concentrates on digital media and business solutions. Anni is also a Board Member at Nordic Morning Plc and Asiakastieto Group Plc.
Recommended
Recommended
More Related Content
Similar to Turning thinking from inside out to outside in by Anni Ronkainen
Similar to Turning thinking from inside out to outside in by Anni Ronkainen (20)
More from Frosmo
More from Frosmo (20)
Recently uploaded
Recently uploaded (20)
Turning thinking from inside out to outside in by Anni Ronkainen
- 1. FROM INSIDE OUT TO OUTSIDE IN Anni Ronkainen Kesko Oyj October 17, 2017
- 2. KESKO IN BRIEF 2 • K-group pro forma sales € 13,2bn • Operations in nine countries • About 45 000 employees • 1,088 K-retailer entrepreneurs in Finland • #3 retailer in Northern Europe Grocery 1,500 stores in Finland, #2 in the Finnish retail market. Building and Technical trade 700 stores in 9 countries, #1 Northern Europe Car sales Exclusive import of VW, Audi and Seat, #1 in Finland
- 3. “EVERYTHING THAT CAN BE DIGITAL WILL BE.” Jeff Dachis, Razorfish
- 4. THE WORLD IS CHANGING AT AN INCREASING SPEED DIGITAL TECHNOLOGY DRIVES THE CHANGE
- 6. 6 CONSUMERS ARE ADAPTING NEW TECHNOLOGY AT AN INCREASING SPEED
- 7. COMPANIES HAVE TWO OPTIONS ✓ Make digital technology a competitive advantage ✓ Make digital technology a competitive disadvantage
- 8. 19.10.2017 Author | Unit | Classification8
- 9. DIGITALIZING RETAIL IS MUCH MORE THAN ECOMMERCE #MARKETING #SALES #DATA #NEW WAY OF WORKING #CORPORATE CULTURE
- 10. THE MODERN STORE = PHYSICAL STORE + DIGITAL SERVICES
- 11. DIGITALIZATION IS NOT A TECHNOLOGY EXERCISE
- 12. FOCUS ON THE CUSTOMER
- 13. 13 CUSTOMER EXPERIENCE IS THE NEXT COMPETITIVE BATTLEGROUND. IT’S WHERE BUSINESS IS GOING TO BE WON OR LOST.” - Tom Knighton
- 14. BETTER DECISIONS WITH DATA
- 15. ORGANIZATIONAL CULTURE EATS STRATEGY FOR BREAKFAST, LUNCH AND DINNER
- 16. Fast Flat organization Focusing on the future Exponential growth Disruption is expected to happen Risk taking Change TRADTIONAL COMPANIES Slow Hierarchical organization Focusing on the present Linear growth Avoiding disruption Control Stability COMPANIES IN THE NEW ERA
- 18. OUR JOURNEY HAS JUST BEGUN…
- 20. 20 THANK YOU!