In his second presentation of the day Mikael will answer the one question that’s in all our minds: what is the future of UX? About Mikael Mikael founded FROSMO in 2008, today the company has over 100 employees and works with global eCommerce companies. Mikael is also co-founder and chairman of the board of Dodreams mobile game studio with hit-game Drive Ahead!. Before entrepreneurship Mikael worked at Fremantle Media, a part of Bertelsmann group.

1. T H E F U T U R E O F U X
PART II
MIKAEL GUMMERUS, CEO
#FROSMOX17 #FROSMOX17

2. How to create unlimited amount of billion € “niches”?
THE TALK
#FROSMOX17 #FROSMOX17
How to be ready for the future UX today?

3. #FROSMOX17 #FROSMOX17
Enabled through technology that minimizes
production costs.
Direct ownership of the customer. All the time.
At a scale never seen before.

5. #FROSMOX17 #FROSMOX17Endless amounts of new possibilities

6. The way we interact with internet
is evolving faster than ever

7. #FROSMOX17 #FROSMOX17Create UX that stands out

8. The question is...

9. ...how to own the customer

10. You walk past a store
and see a dress

11. You walk past a store
and see a dress
Your glasses tell if you
can buy it from your
preferred provider

12. You can scroll different colors
and additional choices
Dress will be sent to
your home, invoicing is
done automatically
“Ok I take this”

13. #FROSMOX17 #FROSMOX17Ok, so when is this going to happen?

14. #FROSMOX17 #FROSMOX17It might be quite soon

15. #FROSMOX17 #FROSMOX17
Because of all these new ways to interact
with the internet

16. #FROSMOX17 #FROSMOX17
Because of all these ways to
interact with the internet the only way to
own the customer is

17. #FROSMOX17 #FROSMOX17
Because of all these ways to interact
with the internet the only way to own the customer
is through superior UX

18. Don’t let this be your UX or
data project
“It will be perfect when we
release it in 2022”

19. #FROSMOX17 #FROSMOX17
Let’s deconstruct “the future of UX”
requirements

20. #FROSMOX17 #FROSMOX17Has to work on any kind of device -> new devices emerge all the time

21. #FROSMOX17 #FROSMOX17
Has to be able to easily tap into different kind of data feeds and APIs like speech
and ML -> there will be only a few “universal” speaking ML/AI

22. #FROSMOX17 #FROSMOX17
Has to be able to quickly bring out new UI and features into any device,
and modify and change with ease

23. #FROSMOX17 #FROSMOX17Has to be super personalized

24. #FROSMOX17 #FROSMOX17And all this while new technologies emerge

25. #FROSMOX17 #FROSMOX17
“It’s impossible”

26. #FROSMOX17 #FROSMOX17What’s the answer?

27. #FROSMOX17 #FROSMOX17
The Single Tag UI Development

28. Total freedom to develop -
completely system agnostic
2 lines of code - never
change, never add more
CRM CMS
Product
Database
User
Database
Back-End DevelopmentBack-End Development

29. #FROSMOX17 #FROSMOX17
Uses JavaScript -> the latest technology,
for all possible devices

30. #FROSMOX17 #FROSMOX17
It’s safer & faster compared to traditional
web development

31. #FROSMOX17 #FROSMOX17Data transfer is easy - both directions

32. #FROSMOX17 #FROSMOX17
Targeting is easy and precise up
to an individual device

33. #FROSMOX17 #FROSMOX17
Easy to adapt new technologies like
ML algorithms, new frameworks

34. #FROSMOX17 #FROSMOX17That’s the technology

35. #FROSMOX17 #FROSMOX17
But to create the billion € niches
you need something else

36. #FROSMOX17 #FROSMOX17
You need a way to benefit
from the technology

38. #FROSMOX17 #FROSMOX17
Lots of stuff, lots of competencies,
providers, tools...

39. #FROSMOX17 #FROSMOX17
Enabled through technology that minimizes
production costs.
Direct ownership of the customer. All the time.
At a scale never seen before.

40. #FROSMOX17 #FROSMOX17
Production driven
processes
UX driven processes
TO SUCCEED YOU NEED TWO PROCESSES

41. #FROSMOX17 #FROSMOX17
Production driven processes
Distribution, transaction costs, production ->
companies working with companies

42. #FROSMOX17 #FROSMOX17
UX driven processes
How people, individuals, experience
your offering

43. UX driven is composed of
Release Management Experience & Usability
Product / Service Management
Demand Management Content Management
Solution Ownership Metrics Management
Iterative, Fast, Fluid, Continuous,
Experimental, Data-driven & The global
companies set the bar

44. UX driven is composed of
Release Management Experience & Usability
Product / Service Management
Demand Management Content Management
Solution Ownership Metrics Management
Production driven
Transaction data systems
Steady, slow +1 year IT projects
Fulfillment systems
Carefully planned, 3rd party
dependencies
Database structures
Foundation for UX data
Iterative, Fast, Fluid, Continuous,
Experimental, Data-driven & The global
companies set the bar

45. UX driven is composed of
Release Management Experience & Usability
Product / Service Management
Demand Management Content Management
Solution Ownership Metrics Management
Production driven
Transaction data systems
Steady, slow +1 year IT projects
Fulfillment systems
Carefully planned, 3rd party
dependencies
Database structures
Foundation for UX data
Iterative, Fast, Fluid, Continuous,
Experimental, Data-driven & The global
companies set the bar

46. Production driven
Transaction data systems
Steady, slow +1 year IT projects
Fulfillment systems
Carefully planned, 3rd party
dependencies
Database structures
Foundation for UX data
UX Driven
Single Tag UI Development
FROSMO UX management,
Development and deployment

47. UX Driven
Single Tag UI Development
FROSMO UX management,
Development and deployment
Production Driven
Traditional software development
project with agile methods

48. #FROSMOX17 #FROSMOX17
Recipe for winning
the future of UX

49. #FROSMOX17 #FROSMOX17
Own the customer always, “omnipresence”
through superior UX

50. #FROSMOX17 #FROSMOX17
Leverage strategy and technology
to own the producers

51. #FROSMOX17 #FROSMOX17
Single tag is the technology for perfecting
UX for today and tomorrow

52. #FROSMOX17 #FROSMOX17
Two processes: Production driven
and UX driven

53. Future UX

54. #FROSMOX17 #FROSMOX17
FROSMO - your partner today and tomorrow
for UX management and development

55. T H A N K Y O U !
THE FUTURE OF UX
MIKAEL GUMMERUS, CEO
#FROSMOX17 #FROSMOX17