1.
Business Executive Insider: Maximize the Value of Cloud Apps with Integration Chandar P, VP of Product & Channel Marketing, IBM Cast Iron Jonathan Stern, VP of Global Customer Support & Fulfilment, Alere Randy Berger, Applications Manager, Siemens Energy

2.
IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal at IBM's sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion .

3.
Topics <ul><li>Why Connect the Cloud </li></ul><ul><li>Websphere Cast Iron Overview </li></ul><ul><li>Customer Success Stories </li></ul><ul><ul><li>Jonathan Stern, Alere </li></ul></ul><ul><ul><li>Mark Litherland, Grizzard </li></ul></ul><ul><li>Live Demo </li></ul>

4.
Better Customer Experience Real-time Search Click to select product

5.
60 Second Primer on Cloud Cloud Applications = SaaS Infrastructure Platforms Applications

6.
Cloud Application (SaaS) Use is Exploding <ul><li>Notes on the Data </li></ul><ul><li>Obvious trends away from on-premise solutions toward SaaS/Cloud solutions for new software through at least 2014. </li></ul><ul><li>IT and business executives expect their firms to prefer buying SaaS/Cloud-based solutions rather than traditional on-premise solutions after 2014. </li></ul>Saugatuck Insight: Spending on new software solutions will shift to SaaS (Cloud-based). While timeframes will vary by region and industry, the general global tipping point will be in 2014. On-premise software will not vanish at this point, but will become the minority in new software spending. Source: Saugatuck Technology Inc., 2010 Cloud Business Solutions / SaaS Survey (March 2010), Global N=790

7.
And It Has Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have both Cloud and On-Premise Applications

8.
Which Demands Integration Private Clouds Public Clouds Packaged Applications Integration is Critical in a Hybrid World Home-grown Applications

9.
Why Connect the Cloud? Sales Marketing Shipping Finance What are my hottest leads? ? Where are my orders? ? Has this customer paid? ? I need to do a credit check ? Where are my invoices? ?

10.
Answer: Maximize LOB productivity and investment value Hottest Leads Sales Invoices Orders Marketing Shipping Finance

11.
SaaS Buyers Feeling the Pain Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793

12.
And Companies Are Reevaluating the Cloud

13.
WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days

14.
Websphere Cast Iron Integration Reusable templates Multi-tenant Webspere Cast Iron Live Virtual appliances (VMware) Cloud Applications Cloud Applications On-premise Applications Flexible Comprehensive Physical appliances (IBM) Integrate Cloud and On-Premise Applications in Days Rapid Data Migration Process Integration UI Mashups

15.
Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360% View of Customers 10 Days Custom Cloud - PeopleSoft Billing and Invoice Integration 8 Days Sales Cloud & Chatter – SAP Customer and Sales Order Integration 14 Days Salesforce.com, SAP, JDE, Sage Customer complaint handling 10 Days Salesforce.com, Datatel Fundraising data sync 9 Days Sales Cloud, MS Dynamics Opportunity to order sync, vendor integration 30 Days

16.
Topics <ul><li>Why Connect the Cloud </li></ul><ul><li>Websphere Cast Iron Overview </li></ul><ul><li>Customer Success Stories </li></ul><ul><ul><li>Jonathan Stern, Alere </li></ul></ul><ul><ul><li>Randy Berger, Siemens </li></ul></ul><ul><li>Live Demo </li></ul>

17.
Alere Case Study Jonathan Stern, VP Global Customer Support & Fulfillment

18.
Agenda <ul><li>Company overview </li></ul><ul><li>Business challenges & alternatives considered </li></ul><ul><li>Solution chosen & results </li></ul><ul><li>Lessons learned & next steps </li></ul>

19.
Company Overview <ul><li>Global leader in near-patient diagnostics and health management services </li></ul><ul><li>Management team comprised of proven innovators with significant equity stake </li></ul><ul><li>Near term product pipeline of novel monitoring systems </li></ul><ul><li>Established international manufacturing, sales and distribution capabilities </li></ul><ul><li>Revenues primarily from consumable sales in an acute or event-driven setting </li></ul><ul><li>Well positioned to help shape the future of patient-centered care in the home </li></ul>

20.
Business Challenges <ul><li>Highly acquisitive company resulting in mish-mash of systems including: </li></ul><ul><ul><li>Salesforce.com (700 seats) used for Salesforce automation (SFA) and complaint handling </li></ul></ul><ul><ul><li>SAP used as primary system of record </li></ul></ul><ul><li>Provide a better customer experience </li></ul><ul><li>Increase productivity and scalability </li></ul><ul><li>Real-time data transfer with minimal maintenance </li></ul><ul><li>Flexibility to connect multiple end points with fast turn around time to adapt to rapid changes </li></ul>SAP  Salesforce.com

21.
Options Considered <ul><li>Scribe (incumbent) </li></ul><ul><ul><li>Didn ’t meet needs </li></ul></ul><ul><ul><li>Too costly </li></ul></ul><ul><li>Custom code </li></ul><ul><ul><li>Too time consuming </li></ul></ul><ul><ul><li>Not scalable </li></ul></ul><ul><li>Pervasive </li></ul><ul><ul><li>Didn ’t meet needs </li></ul></ul><ul><li>Tibco </li></ul><ul><ul><li>Too complex and costly </li></ul></ul>

22.
Solution Chosen Flat Files <ul><li>WebSphere Cast Iron Cloud integration </li></ul><ul><li>Real-time integration between: </li></ul><ul><ul><li>Salesforce.com (salesforce automation and complaint handling) </li></ul></ul><ul><ul><li>SAP (customer records) </li></ul></ul><ul><ul><li>JD Edwards (lot numbers) </li></ul></ul><ul><ul><li>Flat files (distribution data) </li></ul></ul><ul><li>Configuration, not coding </li></ul><ul><li>Leveraging repeatable integration success </li></ul>SAP/JDE/Flat Files  Salesforce.com

23.
Better Customer Experience Real-time Search <ul><li>Retrieve product information in real-time </li></ul><ul><li>By Lot/Serial number </li></ul>

24.
Better Customer Experience Real-time Search In-system Search Auto-fill Functionality

25.
Results <ul><li>Integration in 10 days </li></ul><ul><li>+$100K/yr savings by eliminating SAP licenses </li></ul><ul><li>+$95K/yr productivity improvement by providing real-time client case data </li></ul><ul><li>+$20K savings on Implementation Services (compared to Scribe) </li></ul><ul><li>+$10K/yr by eliminating Scribe </li></ul>Flat Files SAP/JDE/Flat Files  Salesforce.com

26.
Benefits <ul><li>Reduced integration time </li></ul><ul><li>Real-time accurate data retrieval </li></ul><ul><li>Easy setting up appliances </li></ul><ul><li>Reduced development costs </li></ul><ul><li>Reduced testing and validation time </li></ul><ul><li>Outstanding project deployment experience </li></ul><ul><ul><li>Tight Salesforce-Cast Iron partnership </li></ul></ul>

27.
Platform for Global Needs Flat Files SAP/JDE/Flat Files  Salesforce.com <ul><li>Cast Iron key part of strategy to globally connect applications </li></ul><ul><ul><li>Integration with Sage and Sage X3 </li></ul></ul><ul><ul><li>Phase II: Connect QAD MFG Pro ERP system to salesforce.com </li></ul></ul><ul><li>Continued acquisition of new companies </li></ul><ul><ul><li>Enable rapid connectivity to other ERP systems including: Microsoft Great Plains, JD Edwards, QAD MFG Pro, etc. </li></ul></ul>

28.
Integration with Sage X3 Save Time

29.
Lessons Learned <ul><li>Treat your internal customers the same as your external customers </li></ul><ul><li>Understand the true needs of “the business” </li></ul><ul><li>Build for tomorrow, not for today </li></ul><ul><li>It’s all about the implementation plan! </li></ul>

30.
Thank You! Jonathan Stern VP, Global Customer Support & Fulfillment

31.
Topics <ul><li>Why Connect the Cloud </li></ul><ul><li>Websphere Cast Iron Overview </li></ul><ul><li>Customer Success Stories </li></ul><ul><ul><li>Jonathan Stern, Alere </li></ul></ul><ul><ul><li>Randy Berger, Siemens </li></ul></ul><ul><li>Live Demo </li></ul>

32.
Customer Case Study What The Cast Iron Solution Does Randy Berger IT Manager Process and App Dev

33.
Siemens: U.S. Structure At A Glance 6,5% Divisions Sectors <ul><li>Industry Automation </li></ul><ul><li>Building Technologies </li></ul><ul><li>Motion Control </li></ul><ul><li>Osram SYLVANIA </li></ul><ul><li>Industry Solutions </li></ul><ul><li>Mobility </li></ul><ul><li>Fossil Power Generation </li></ul><ul><li>Renewable Energy </li></ul><ul><li>Oil & Gas </li></ul><ul><li>Service Rotating Equipment </li></ul><ul><li>Power Transmission </li></ul><ul><li>Power Distribution </li></ul><ul><li>Imaging & IT </li></ul><ul><li>Workflow & Solutions </li></ul><ul><li>Diagnostics </li></ul>Energy Industry Healthcare

34.
Case Study: Original Demand = Order to Shipment <ul><li>WebSphere Cast Iron Cloud integration chosen for initial project </li></ul><ul><ul><li>Order to Shipment for Sales Team in T&D </li></ul></ul><ul><li>Real-time integration between SFDC and SAP completed in 14 days </li></ul><ul><ul><li>SAP Order Dates populated on Sales Order Line Item in SFDC </li></ul></ul><ul><li>Architecture enabled phased approach to project success: </li></ul><ul><ul><li>Extract invoice, order status from SAP to SFDC </li></ul></ul>SAP – salesforce.com

35.
Case Study: Options Considered <ul><li>Custom Code </li></ul><ul><ul><li>Quick but dirty </li></ul></ul><ul><ul><li>Too programming intensive </li></ul></ul><ul><ul><li>Difficult to modify as needs changed </li></ul></ul><ul><li>Traditional Integration Tools </li></ul><ul><ul><li>Too costly </li></ul></ul><ul><ul><li>Long learning curve </li></ul></ul><ul><ul><li>No native SFDC connectivity </li></ul></ul><ul><li>Integration Appliance </li></ul><ul><ul><li>New technology </li></ul></ul><ul><ul><li>Configuration-based approach </li></ul></ul><ul><ul><li>Built-in Salesforce.com & SAP Connectivity </li></ul></ul>

36.
Case Study: Results <ul><li>Integration strategy follows CRM platform strategy </li></ul><ul><ul><li>No Software, no development, rapid deployment, easy to change </li></ul></ul><ul><li>Simplicity of UI means less dedicated and specialized resources used </li></ul><ul><li>Greater visibility in SFDC = more rapid adoption by sales community </li></ul><ul><li>Tech requirements met: Key to rapid deployment is agreement up front </li></ul><ul><li>Provides a platform approach for repeatable success for integration projects </li></ul><ul><ul><li>i.e. SFDC Chatter </li></ul></ul><ul><ul><li>Supply Chain Visibility </li></ul></ul>

37.
Case Study: WebSphere Cast Iron Recap <ul><li>Platform approach enables 1-to-1, 1-to-Many or Many to Many points of application integration </li></ul><ul><li>Expertise in Cloud Space facilitates integration with newest technology (i.e. Chatter) </li></ul><ul><li>Maps directly with our own Cloud strategy </li></ul><ul><ul><li>Fast deployment, fewer resources needed </li></ul></ul><ul><li>Facilitates IT discussions with Line of Business </li></ul>SAP – SFDC Sales Cloud, Chatter, SQL DB Data Warehouse SQL DB Data Warehouse

38.
Case Study: WebSphere Cast Iron Recap <ul><li>Platform approach enables 1-to-1, 1-to-Many or Many to Many points of application integration </li></ul><ul><li>Expertise in Cloud Space facilitates integration with newest technology (i.e. Chatter) </li></ul><ul><li>Maps directly with our own Cloud strategy </li></ul><ul><ul><li>Fast deployment, fewer resources needed </li></ul></ul><ul><li>Facilitates IT discussions with Line of Business </li></ul>SAP – SFDC Sales Cloud, Chatter, SQL DB Data Warehouse SQL DB Data Warehouse

39.
Case Study: Lessons Learned <ul><li>Integration strategy follows CRM platform strategy </li></ul><ul><li>Make simplicity a “must-have” </li></ul><ul><li>Clearly define the business and technical requirements up front </li></ul><ul><li>Start simple… and deliver quick results </li></ul><ul><li>Never underestimate the &quot;Ahhh Factor&quot; </li></ul>

40.
<ul><li>Sales teams lacked visibility into order status relating to their customers </li></ul><ul><li>Customers want to know where their order at any point </li></ul><ul><li>CEO Challenged business to solve this </li></ul><ul><li>Initial solution utilizes Chatter feeds </li></ul><ul><li>Planning to “go mobile” for reps and agents </li></ul><ul><li>Driving customers to portal for accessing their data </li></ul>The Future – Supply Chain Visibility Sales Order 13 Date Fields Sales Responsible Sales Order Item Custom Object Tied to User Profile Customer Order Placed O.A. Sent Approval Drawings Sent Approval Drawings Received Engineer Release to Production Production Finish Date Ship Date SAP – salesforce.com

41.
Results

42.
Results

43.
Where WebSphere Cast Iron Fits SOA WebSphere ESB, DP XI50, WebSphere Message Broker XML Security & Acceleration Data Power XS40 Provisioning Cloud Burst BPM Process Server, Lombardi B2B Data Power XB60, Sterling Cloud & Rapid Packaged App Integration

44.
Websphere Cast Iron Integration Overview WebSphere Cast Iron Capabilities

45.
WebSphere Cast Iron Approach No Coding Beyond Configuration Preconfigured Templates (TIPs)

46.
Live 10 Min Demo What How Manage Run Configure

47.
Summary: WebSphere Cast Iron Cloud Integration <ul><ul><li>Integrate in days </li></ul></ul><ul><ul><li>Integration as a service or on-premise appliances </li></ul></ul><ul><ul><li>“ Configuration, not coding” approach to application integration </li></ul></ul><ul><ul><li>Integrate in days </li></ul></ul>Rapid Flexible Simple

48.
Call to Action <ul><li>Visit http://www.castiron.com </li></ul><ul><ul><li>Solution overview </li></ul></ul><ul><ul><li>White paper </li></ul></ul><ul><ul><li>Demo </li></ul></ul><ul><li>Get started </li></ul><ul><ul><li>Contact your IBM representative or send an email to erosa@us.ibm.com </li></ul></ul>Call to Action:

49.
Business Executive Insider: Maximize the Value of Cloud Apps with Integration Chandar P, VP of Product & Channel Marketing, IBM Cast Iron Jonathan Stern, VP of Global Customer Support & Fulfilment, Alere Randy Berger, Applications Manager, Siemens Energy

50.
Appendix

52.
Value to Cloud Providers: Stickiness * Cast Iron Research Churn Rates*

53.
Corporate Offices Division or Subsidiary Augmenting Existing IBM Products