Do-It-Yourself Site Search Evaluation


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Do-It-Yourself Site Search Evaluation

  1. 1. Do ItYourself Site Search Evaluation
  2. 2. The Unbxd Cheat Sheet Auto-complete  Searching category and sub-category names Single word Spellcheck  Phonetic search Double word Spellcheck  Contextual search Spell correction  Weighted terms Stemming, single vs. Plural  Spatial searching Stemming, tenses  Synonym matching
  3. 3. Auto-complete  Shorten purchase cycles  Suggest up-sell, cross- sell products in drop- down box  Encourage searching for specific products, which improves the relevance of search results.
  4. 4. Single Word Spellcheck Shorten purchase cycles by suggesting corrections. Reduce chances of a lost sale due to mis-spelled search query. Improve user experience
  5. 5. Double Word Spellcheck Enhance user experience for more than one word typed by the visitor.
  6. 6. Stemming: Singular Vs. Plural  Results must be the same for singular and plural queries.  Eg. Run versus Running, when searching for shoes.  Must provide uniform results for both types of queries when visitors think differently.  Extremely important for promotions :- merchandiser may run campaign against run but not running.
  7. 7. Stemming: Tenses Must provide uniform results for past and present tense queries. For eg. Stripe T-shirt Vs. Striped T-shirt Motivated by same reasons, mainly. i.e. Promotions effectiveness and better user experience.
  8. 8. Category Matching  Visitors search for categories, sub- categories and store names.  These names are not always present in each product or SKU.  Must still display the contents of each category/sub-category or store.  Do you display contents of the exact category or only those products which contain category name in the description?
  9. 9. Category Relevance  Visitors search for generic queries.  There may be multiple stores in which the query matches.  Do you know which store or category is most relevant for the query?  Do you simply display the store/category with most results?  Must show the most relevant
  10. 10. Phonetic Spellcheck  Visitors make very obvious spell mistakes.  Phonetic spell check ensures that similar sounding words are more important than other words when correcting a spell- mistake.  Does your search correct “jeens” to “jeans” or something else?  Does your search correct “nokea” to “nokia”?
  11. 11. Contextual Search Humans think about products in a particular way. “I want watches less than 5000” “Are there hotels around airport in Sydney?” Search must understand the context of the naturally expressed keywords. Allow visitors to search for attributes like price ranges, brand names, etc.
  12. 12. Weighted Terms  Let’s say visitors search for “brown leather jackets”.  What does your search display if there are no brown leather jackets but there are brown shoes and leather jackets? Does the search understand that “jackets” is the key term here and not “brown” and “leather”? Understanding the relative importance of words in a search query is important.
  13. 13. Spatial Search  Visitors on travel sites look for proximity to landmarks.  Search needs to understand distances and proximity.  Can you search for distances from landmarks?  Can you search for travel time from landmarks?
  14. 14. Synonym Matching Visitors use some words interchangeably. Cellphones are the same as Mobiles. Does your search know that it needs to present same results for both searches? Is there a simple way for you to create more such relationships between words?
  15. 15. These are just afew of the tests we perform.
  16. 16. Register @http://unbxd.comfor Unbxd Search Private Beta.
  17. 17. Cover Image by philenthropist/FlickrStemming image by Cooking For Geeks/FlickrGramophone image By Ludmiła Pilecka (Own work)[GFDL ( or CC-BY-SA-3.0-2.5-2.0-1.0(], via Wikimedia CommonsBalance scale by Sepehr Ehsani/FlickrRadar image by Morning Calm News/Flickr