The document discusses three cornerstones of a great site search experience: avoiding irrelevant search results through proper use of inverse document frequency and relevance gain metrics, allowing for user behavior search to better target results, and promoting trending products to visitors through real-time merchandising based on factors like seasonality. It also advertises an upcoming webinar on the topic.

1. The 3 Cornerstones of a Great Site Search Experience

2. IRRELEVANT SEARCH RESULTS DUE TO
PARTIAL MATCH
“yellow tops”
sorted by best
seller

3. Keyword IDF (t) Relevance
gain (t)
Black 1.787 .352
Grey 2.6408 .381
Leather 2.4287 .651
Bag 2.2799 .829
Shoe 2.7506 .872
SECRETS TO BETTER SEARCH RELEVANCE
Using IDF
Using
Relevance gain

4. UNBXD’S USER BEHAVIOUR SEARCH –THE IMPACT!

5. ONLINE MERCHANDISING
What online
merchandizers
want?
Ease of
promoting
select sections
of the catalog
Relevant
display options
Increase
basket size
and AOV
Real-time
campaign
assessment

6. PROMOTING TRENDING PRODUCTS
Promote
trending/seasonal
products for standard
queries
Summer dresses
being promoted for the
query ‘Dresses’ in the
summer months

7. Thank You!
REGISTER FOR OUR WEBINAR
28TH July, 2015 | 2 PM EDT