The impacts of the current COVID-19 crisis on businesses continue to be felt across the globe. In this webinar, we discussed the current crisis, held a live Q&A session and touched on many topics, including: -GMV trends during COVID-19 -Impact on supply and demand -Digital marketing strategies during the pandemic -Ways that sellers can adapt to marketplaces changes -Resources to help brands and retailers Watch the full webinar here: https://go.channeladvisor.com/NA-COVID-19s-Effect-on-E-Commerce-WBN-Q220.html

1. COVID-19’s Effect
on E-Commerce

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Major Marketplaces Accelerated in late March, early April
Trailing 7 Day GMV, Normalized to March 1 2019 and 2020, Respectively (ChannelAdvisor Platform Data)
GMV is not necessarily indicative of ChannelAdvisor or Channel Results

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“Stimulus Day” > Amazon Prime Day 2019
July 15, 2019
April 15, 2020

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GMV: Phases of the Crisis

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Phase 1: Preparing for COVID-19

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Phase 1: Preparing for COVID-19

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Phase 2: Demand Shock

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Phase 2: Demand Shock

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Phase 3: Work/School from Home

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Phase 4: Home for the Long Haul

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Phase 4: Home for the Long Haul

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Phase 5: The Stimulus Bump?

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Phase 5: The Stimulus Bump?

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Impact on Advertising

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Impact on Advertising

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● Significant volatility in terms of volume and costs (CPC)
● Shift back to more Desktop traffic from Mobile
● Lower CPCs for many categories
● Varied competitive landscape
What We Have Seen

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What We Recommend
If you are playing offense:
● Exploit gaps in the competitive landscape
● Double down on new customer acquisition
If you are playing defense:
● Get smarter about segmenting your ad spend based on
product category
● Evaluate contribution margins and only cut those
programs not contributing positive ROI

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● We will get past this pandemic -- eventually.
● May not happen as quickly as we all wish, and there will be bumps.
● Some behaviors will likely have changed permanently.
● This has accelerated the shift to digital and the demise of unadapted businesses.
● Step up in e-commerce share and major marketplace share.
● COVID-19 as catalyst for digital services, like grocery delivery, going mainstream.
● Brands will accelerate digital strategies and DTC.
Big Picture Takeaways

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ChannelAdvisor at a Glance
Leading Vendor to the IR Top 1000
#1 Since 2013
Channel Management Vendor
#2 Leading
Search Engine Marketing Vendor
Top 10
Provider of Marketing &
Advertising Services
www.channeladvisor.com

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COVID-19 Resources for Brands and Retailers
channeladvisor.com/covid-19-resources/

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