With the explosion of channels (both online and offline) and rise in consumer expectations for a more dynamic, personalized experience, content is now front of mind for marketers. Content has become the key to marketing success as companies strive to engage with their audience in a variety of ways. Whether that entails the creation, management, or distribution of content and assets, marketers are prioritizing how to better market with content across all channels.
The management, control, and delivery of content has become mission-critical for the marketing and product management of any brand.
MarTech San Francisco 2017
Visit our Facebook Page for a recording of the presentation!
SLS08. Trends in Action: Join the 2019 Sales RevolutionSalesLoft
Agenda:
. Engagement is highly targeted
. Engagement is multi-channel
. Engagement is multi-function
. But onboarding is key
. Customer engagement is the new black
Kickserv & WordStream have partnered up to bring you the latest best practices in online advertising for services.
The way services businesses are reached has changed drastically over the years. The growth of mobile traffic and change in local ad formats will continue to evolve this. Make sure you know how to handle the changes with your marketing strategy!
It’s been a year in retail like no other.
The retail industry is in the midst of unprecedented disruption - the days of slow, strategic planning are part of a bygone era. There have been record store closings, aggressive new retail concepts, major retail acquisitions, restructuring and bankruptcies.
To survive and thrive, retailers are pushing the boundaries of technology - using data and intelligence in ways never before seen across the merchandising, planning, allocation, and fulfillment process. Review some of the major themes and shocking moments of 2017 with special guest Deborah Weinswig, Managing Director of Fung Global Retail & Technology, plus tips on how to succeed in 2018. The slides cover the following themes:
- A review of the major trends and key industry happenings in 2017
- Why retailers are afraid to tell customers that they know so much about them
- Ways in which optimizing inventories can be the key to serving your customers
- How to better understand customers and provide a better experience through advanced analytics
- Tips on how to succeed in 2018... and more
Customer Success is reshaping the business landscape in Israel. It provides a sustainable path forward for recurring revenue companies to grow predictably over the long-term.
This half-day event brings innovative Customer Success professionals together to learn how their businesses should think about retention, renewals, and delivering customer outcomes.
With speakers from Hewlett-Packard Enterprise, Cloudinary, Sisense, and Lightspeed Venture Partners, you'll hear from local Customer Success leaders as well as Gainsight's executive team.
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
SLS08. Trends in Action: Join the 2019 Sales RevolutionSalesLoft
Agenda:
. Engagement is highly targeted
. Engagement is multi-channel
. Engagement is multi-function
. But onboarding is key
. Customer engagement is the new black
Kickserv & WordStream have partnered up to bring you the latest best practices in online advertising for services.
The way services businesses are reached has changed drastically over the years. The growth of mobile traffic and change in local ad formats will continue to evolve this. Make sure you know how to handle the changes with your marketing strategy!
It’s been a year in retail like no other.
The retail industry is in the midst of unprecedented disruption - the days of slow, strategic planning are part of a bygone era. There have been record store closings, aggressive new retail concepts, major retail acquisitions, restructuring and bankruptcies.
To survive and thrive, retailers are pushing the boundaries of technology - using data and intelligence in ways never before seen across the merchandising, planning, allocation, and fulfillment process. Review some of the major themes and shocking moments of 2017 with special guest Deborah Weinswig, Managing Director of Fung Global Retail & Technology, plus tips on how to succeed in 2018. The slides cover the following themes:
- A review of the major trends and key industry happenings in 2017
- Why retailers are afraid to tell customers that they know so much about them
- Ways in which optimizing inventories can be the key to serving your customers
- How to better understand customers and provide a better experience through advanced analytics
- Tips on how to succeed in 2018... and more
Customer Success is reshaping the business landscape in Israel. It provides a sustainable path forward for recurring revenue companies to grow predictably over the long-term.
This half-day event brings innovative Customer Success professionals together to learn how their businesses should think about retention, renewals, and delivering customer outcomes.
With speakers from Hewlett-Packard Enterprise, Cloudinary, Sisense, and Lightspeed Venture Partners, you'll hear from local Customer Success leaders as well as Gainsight's executive team.
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
Four Trends Impacting Demand Marketing Leaders in 2018Marketo
Successful demand creation leaders are quadruple threats. They know what it takes to successfully define and manage demand, can plan and execute demand programs that hit their objectives, know how to leverage digital and non-digital tactics, and understand how to assess the demand function’s resources and effectiveness. To continue achieving demand growth objectives, demand marketers can never be satisfied with the status quo.
Join Marketo and our guest, SiriusDecisions, to learn about four trends and how they will impact your business in 2018.
View to learn:
• The questions and answers that will drive marketing agendas in 2018
• Insights into where demand gen leaders must challenge entrenched assumptions
• Recommendations to support the development of capabilities in new or weak areas
Driving the Future of Sales Operations with Artificial IntelligenceApttus
Artificial Intelligence is all around us. It is driving familiar B2C brands like Amazon and Google. And it is now driving our Quote-to-Cash process. Learn how to streamline and run a global sales operations organization leveraging machine learning and virtual assistants to increase sales efficiency and to increase margins and revenue.
In this presentation you will learn:
-What is AI
-Why AI now
-Case Study: How is Wolters Kluwer applying AI to Sales Operations
Join Apttus and Wolters Kluwer for a special presentation on about Artificial Intelligence and how it can improve sales, forecast visibility, and limit rogue discounting.
Positioning simplified the fast track to positioning success (part 2)AIPMM Administration
“Positioning simplified. The fast track to positioning success” is a three-part series intended to improve your positioning skills especially when you have competing priorities and little time to do it.
The first webcast covers four tools that will help you achieve positioning success fast. The second webcast focuses on the research you can do when you have more time for a positioning project. How to differentiate is covered in detail as well as other tools that you can use if appropriate for your situation. In the last webcast you’ll learn to create a message strategy that you can be confident will resonate with your target audience and why consistency and repetition are the keys to claiming a position in your market.
Learning objectives of the three-part series include:
Clear understanding of what positioning is and is not
Why positioning is important
Positioning for speed and success
How to be confident your position resonates with buyers
How to claim a position in your market
Customer Relationship Management and CRM Solutions in TCSBonny V Pappachan
The presentation is a detailed explanation about objectives , applications , phases , trends , benefits and failures of Customer Relationship Management and about the company TATA Sons. It also includes CRM solutions in Tata Consultancy Services
What You Don’t Know May Hurt You – Achieving Insight and Knowledge DiscoveryConcept Searching, Inc
Think you are too busy and solutions too expensive? Take another look at how text analytics and mining can boost your bottom line, through insight and knowledge discovery. The technique is simple and the results will probably surprise you.
Stay one step ahead of the competition and find out what’s really in your content. Guest speaker Russ Stalters, information management strategist and former BP executive, explores real-life knowledge discovery scenarios, and discusses the significant return on investment achieved.
This session provides an overview of text analytics and mining, and how the appropriate solution can be used to extract and refine the dataset, by business professionals with no expertise in programming languages or databases.
The ease of use makes this concept-based searching solution ideal for organizations with analysts and knowledge workers, who need to capture live information to address issues and develop opportunities, and are not technically oriented.
Speakers:
Russ Stalters – Information Management Strategist at Clear Path Solutions
Carla Mulley – Vice President of Marketing at Concept Searching
Robo Advice: Revenge of the Incumbents (MyVest and Aite INVEST session)MyVest
After digital disruptors demonstrated the viability of automated advice, traditional firms are in the middle of responding to this threat and opportunity. MyVest’s CEO Anton Honikman will interview Aite Group’s Alois Pirker about his research into how incumbents are developing their digital wealth offerings. Alois will share how we are moving from the 2nd to the 3rd stage of robo-advice adoption, and his recommendations for how you can prepare for the future through making better use of segmentation, data, and differentiated advice.
Mind the Gap: Making Marketing More ProductiveAprimo
Marketing operations is a growing need for most organizations and the function’s value is increasingly recognized. Watch for more information on how you can make your marketing team more productive!
Today it's all about the customer. And right after customer focused initiatives, business and technology leaders are prioritising the ability to improve innovation. They know that the disruptions they face in the age of the customer will not be addressed with business as usual. Innovation has been elevated to an initiative, which means that executives are focused on it.
Identity and IoT are the first steps to be taken to ensure that the initiatives are pivotal in their success. Being able to verify identity - both of people and of things - is critical for the IoT: Are they real? Are they who they say they are? Where are they? What are they able to do? While machines do not care about privacy, they - and their owners and operators - do care about who is able to program, operate, or control them.
In this presentation, Tim Sheedy will discuss how organisations are tackling the challenges of the IoT and customer first initiatives and how identity is playing an ever-increasing role in their success.
How to Go Agile Without Going Crazy – Webinar SlidesAprimo
Andrea Fryrear – Agile Marketing expert and President and Lead Trainer for AgileSherpas – and Carolyn Ghaie – Director of Activation Services at Aprimo – discuss how a well-structured marketing organization is required to enable agile marketing and how to get started. They also touch on technology’s role in the overall solution.
For more information, visit aprimo.com
Why Agile Marketing Doesn't Mean Chaos with Andrea Fryrear & Anjali YakkundiAprimo
During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omnichannel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
Many enterprise marketers turn to agile marketing to bridge that gap. Despite the growing popularity of agile marketing, most marketers remain confused. Why? Because agile marketing is simple and hard at the same time. It’s simple to understand in theory. It’s hard to shift to working this way.
For more information, check out aprimo.com
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Successful demand creation leaders are quadruple threats. They know what it takes to successfully define and manage demand, can plan and execute demand programs that hit their objectives, know how to leverage digital and non-digital tactics, and understand how to assess the demand function’s resources and effectiveness. To continue achieving demand growth objectives, demand marketers can never be satisfied with the status quo.
Join Marketo and our guest, SiriusDecisions, to learn about four trends and how they will impact your business in 2018.
View to learn:
• The questions and answers that will drive marketing agendas in 2018
• Insights into where demand gen leaders must challenge entrenched assumptions
• Recommendations to support the development of capabilities in new or weak areas
Driving the Future of Sales Operations with Artificial IntelligenceApttus
Artificial Intelligence is all around us. It is driving familiar B2C brands like Amazon and Google. And it is now driving our Quote-to-Cash process. Learn how to streamline and run a global sales operations organization leveraging machine learning and virtual assistants to increase sales efficiency and to increase margins and revenue.
In this presentation you will learn:
-What is AI
-Why AI now
-Case Study: How is Wolters Kluwer applying AI to Sales Operations
Join Apttus and Wolters Kluwer for a special presentation on about Artificial Intelligence and how it can improve sales, forecast visibility, and limit rogue discounting.
Positioning simplified the fast track to positioning success (part 2)AIPMM Administration
“Positioning simplified. The fast track to positioning success” is a three-part series intended to improve your positioning skills especially when you have competing priorities and little time to do it.
The first webcast covers four tools that will help you achieve positioning success fast. The second webcast focuses on the research you can do when you have more time for a positioning project. How to differentiate is covered in detail as well as other tools that you can use if appropriate for your situation. In the last webcast you’ll learn to create a message strategy that you can be confident will resonate with your target audience and why consistency and repetition are the keys to claiming a position in your market.
Learning objectives of the three-part series include:
Clear understanding of what positioning is and is not
Why positioning is important
Positioning for speed and success
How to be confident your position resonates with buyers
How to claim a position in your market
Customer Relationship Management and CRM Solutions in TCSBonny V Pappachan
The presentation is a detailed explanation about objectives , applications , phases , trends , benefits and failures of Customer Relationship Management and about the company TATA Sons. It also includes CRM solutions in Tata Consultancy Services
What You Don’t Know May Hurt You – Achieving Insight and Knowledge DiscoveryConcept Searching, Inc
Think you are too busy and solutions too expensive? Take another look at how text analytics and mining can boost your bottom line, through insight and knowledge discovery. The technique is simple and the results will probably surprise you.
Stay one step ahead of the competition and find out what’s really in your content. Guest speaker Russ Stalters, information management strategist and former BP executive, explores real-life knowledge discovery scenarios, and discusses the significant return on investment achieved.
This session provides an overview of text analytics and mining, and how the appropriate solution can be used to extract and refine the dataset, by business professionals with no expertise in programming languages or databases.
The ease of use makes this concept-based searching solution ideal for organizations with analysts and knowledge workers, who need to capture live information to address issues and develop opportunities, and are not technically oriented.
Speakers:
Russ Stalters – Information Management Strategist at Clear Path Solutions
Carla Mulley – Vice President of Marketing at Concept Searching
Robo Advice: Revenge of the Incumbents (MyVest and Aite INVEST session)MyVest
After digital disruptors demonstrated the viability of automated advice, traditional firms are in the middle of responding to this threat and opportunity. MyVest’s CEO Anton Honikman will interview Aite Group’s Alois Pirker about his research into how incumbents are developing their digital wealth offerings. Alois will share how we are moving from the 2nd to the 3rd stage of robo-advice adoption, and his recommendations for how you can prepare for the future through making better use of segmentation, data, and differentiated advice.
Mind the Gap: Making Marketing More ProductiveAprimo
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Today it's all about the customer. And right after customer focused initiatives, business and technology leaders are prioritising the ability to improve innovation. They know that the disruptions they face in the age of the customer will not be addressed with business as usual. Innovation has been elevated to an initiative, which means that executives are focused on it.
Identity and IoT are the first steps to be taken to ensure that the initiatives are pivotal in their success. Being able to verify identity - both of people and of things - is critical for the IoT: Are they real? Are they who they say they are? Where are they? What are they able to do? While machines do not care about privacy, they - and their owners and operators - do care about who is able to program, operate, or control them.
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During previous webinars in our Mind The Gap series, we’ve described how increasing needs from omnichannel growth and brand’s responsibility to govern puts enormous pressure on marketing teams. Resources remain flat and expectations continue to increase, exposing ‘the gap.’
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
With the explosion of channels (both online and offline) and rise in consumer expectations for a more dynamic, personalized experience, content is now front of mind for marketers. Content has become the key to marketing success as companies strive to engage with their audience in a variety of ways. Whether that entails the creation, management, or distribution of content and assets, marketers are prioritizing how to better market with content across all channels.
The management, control, and delivery of content has become mission-critical for the marketing and product management of any brand.
5 mins intro time
***Problems: the content gap, rich media, & overlapping brand/product/campaign content
There’s disruption in the boardroom as marketing and product experience becomes digital first. Legacy marketing processes are not designed to create great customer experiences. Consumers today know exactly how to avoid one-size-fits-all content.
It takes a new era of marketers to work within the confines of this CX operational gap. Digital-first marketers must adapt to this new landscape. Digital Darwinism: In society, tech has quickly evolved, and brands are in constant state of survival. Marketing organizations must execute exponentially more content (with same/improved quality, velocity) with the same (or shrinking) amount of resources.
ED –
Are we ready for this challenge?
Is our organization designed to deliver great customer experiences?
Organizations are not designed to deliver great customer experiences
Line of business 1, 2 etc. LOB1
Mktg is the first person to engage, the first point of interaction. Mktg is looked at as a change agent to improve the overall experience. That opens up a entire ball of wax as you can imagine
They have look at data, analytics, execution across the channels and determine the right message and timing associated with each channel.. Tough to do without the tools or insights…can’t do it in a meaningful way
Company info on left – global health service provider x# of
Martech ecosystem overview on the right
<Ed>
Need to move toward a more balanced governance approach across the organization, but what governance model will work the best. Current decentralized on the flip side we could go centralized, but would not work well given all of the pockets of CRM and current champions, so we are suggesting a balanced centralization model…..
Visualize a cluster showing that everyone was doing things, but no one owned it.
Understanding the current state relationship of those organizational spheres
Begins to define there scope of responsibility
Need legend (explains colors: primary, secondary, key systems)
What the relationships mean
Live healthy program – proactive
CUSTOMER LIFETIME VALUE =
The potential monetary worth of a customer through the course of their relationship with the company, calculated across the entire CX life cycle, including all functions, processes, channels, roles, campaigns, and touchpoints
in terms of choosing measures when leveraging machine learning you should look at overall program metrics, and not specific offers or messages.
They will fluctuate as the self learning tests itself and works new messages into the mix, so the effort of looking at daily "response rate" for each message can lead to bad assumptions about the effectiveness of any one message.
Contrast that with looking at a bigger picture of meeting program and/or marketing objectives, where looking at larger measures such as revenue, share of wallet, attrition, NPS, etc.
Those are objectives that cut across messages.
The difficult part about that is that marketers (especially siloed ones) are measured by the response rate kind of metric, so they struggle with a larger view.
Imagination – Creativity – Fun - Learning – Caring -Quality
Lego wanted to predictably orchestrate its customer experience by creating a sustainable model to deliver a consistent customer, product, and brand experience.
Orchestrate, then deliver. Create a feedback loop.
PIETER
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
ADAM Software. Despite its smaller size, Ghent, Belgium-based ADAM Software boasts some large, global deployments in both Europe and North America for clients looking for a .NET DAM solution. The product's library services capabilities are strong, particularly in areas like globalization/localization, metadata, and taxonomy — with positive customer feedback. Since our last evaluation, the vendor has fixed some major product gaps in areas like search and rights management. The vendor also has a robust strategic vision for building partner networks and showed some new features like automated tagging.
ADAM Software faces some major hurdles around product innovation to keep up with customer demand. The vendor didn't show us much capability or vision around DAM's convergence with MRM and content marketing platforms. Also, while ADAM Software has a cloud vision, it has realized little of that vision beyond infrastructure in the cloud. Another major deterrent for customers is the UI: The Windows 10-like interface has across-the-board poor reviews from customer references, with most choosing to customize. ADAM Software is best for organizations looking for an enterprisewide .NET DAM solution with strong core services around workflow, tagging, rights, and other foundational services.
Aprimo brings a comprehensive enterprise-class offering to the TCMA/Distributed Marketing landscape. It’s TCMA offering is distinguished at several levels, including control, transparency, and a holistic view of localized marketing. Aprimo seeks to enable enterprise brand marketers, who are accustomed to the sophistication and targeting strategies available in enterprise marketing automation, with the same ability when executing strategies at scale across a local ecosystem. It’s customers include Microsoft, Western Union, United Technologies Lenel, Alarm.com, B&W.
Get customers excited to be part of the brand instead of the product.
https://www.youtube.com/watch?v=StTqXEQ2l-Y
With a customer-centric approach, marketers can implement a seamless, integrated, and consistent experience. As a result, they are able to create long-term, loyal customer relationships and higher returns on their marketing investment.