Webinar: Getting the Anywhere Net

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Consumer access to the Any where Network will boom during the next five years, and the biggest growth will be in wireless lines. But true Any where experiences will emerge not from wireless broadband, but from devices and services that can blend the ubiquity of wireless with the quality experiences of fiber. Yankee Group analysts Carl Howe and Christopher Collins discuss a new framework report and present on how consumer access to the Anywhere web is transforming the wireless device and service provider industries.

Technology

Getting the Anywhere Net

Carl Howe, director, Anywhere Consumer Research
Chris Collins, senior analyst, Anywhere Consumer Research

www.yankeegroup.com
© Copyright 2009. Yankee Group Research, Inc. All rights reserved.

Who Is Yankee Group?

• The first independent research firm
trusted for nearly 40 years
• Focused exclusively on Anywhere

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 2

• A common network
• Broadband demand
• Wireless ubiquity
These are forming the
Anywhere Network
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 3

Anywhere: The Largest Technology Change of Our Lifetimes

New kinds of consumers New kinds of devices

New kinds of connections New ecosystems
© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 4

To Help, We Moved to a Question Framework for Our
Research

Anywhere Consumer Anywhere Enterprise
Framework Questions Framework Questions
1. How do consumers 1. How will the Anywhere
connect to the Anywhere Network transform the
Network wherever they enterprise and its
are? workforce, partners and
customers?
2. How will connectivity
2. How will the Anywhere
transform consumers,
Network transform
and how will their
enterprise IT, and what
experiences transform
impact will that have on
the Anywhere Network?
the Anywhere Network?

Anywhere Network Framework Questions
1. What technologies and architectures build and
power the Anywhere Network?

2. What are the economics of the Anywhere Network?

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 5

Today’s Big Questions

• How will consumer access evolve over the next five years?

• Why is this evolution happening?

• How will these trends bring consumers closer to Anywhere
experiences?

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 6

Theme

Anywhere
Anywhere
access will
access will
blend wired
blend wired
and wireless
and wireless
networks
networks

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 7

Mobility Is Changing Access

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 8

Asia-Pacific Boasts 1.7 Billion Connections, Almost Half of
Global Lines

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 9

Europe, the Middle East and Africa Have 1.4 Billion Lines

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 10

Wireless Dominates in Latin American Access

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 11

North America Ranks Highest in Wired Connectivity, but
Lowest in Total Lines

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 12

Wireless Broadband Growth Is Greater Than Wired

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 13

Why Is This Evolution Happening?

• Shifting industry dynamics
– New entrants
– All-you-can-eat service plans
– Bundled offerings
• New consumer behaviors
– Substitution due to economics
– Content creation as well as consumption
– Homegrown Anywhere behavior
• Wireless network economics
– Spans hostile terrain easily
– Costs less to install
– Captures customers more quickly

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 14

Wireless Growth Is Driving Countries Past the Anywhere
Tipping Point

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 15

How Will These Trends Bring Consumers Closer to
Anywhere Experiences?

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 19

Anywhere Blends the Best of Wired and Wireless

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 20

No Single Network Has Everything Consumers Want

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 21

Anywhere Networks Will Ultimately Become a Seamless
Experience

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 22

New Anywhere Connections Look Like This

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009 Page 25
Getting the Anywhere Net

Consumer Access will grow to nearly $1 trillion by 2012

Many devices
•
Many revenue models
•
Smarter and more flexible media
•
A wealth of bundling opportunities
•

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009 Page 26
Getting the Anywhere Net

Who Will Be Affected?

• Carriers
• Carrier providers
• Consumer electronics

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009 Page 28
Getting the Anywhere Net

Summary

• Access worldwide is still booming

• Wireless is blazing the trail to the Anywhere Network

• Anywhere access will blend wired and wireless networks

• Global access will approach a $1 trillion market by 2012

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 29

Questions and Answers

© Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 30

Thank You!

Carl Howe, director, Anywhere Consumer Research,
chowe@yankeegroup.com

Chris Collins, senior analyst, Anywhere Consumer Research
ccollins@yankeegroup.com

For upcoming webinars, please visit our Web site:
www.yankeegroup.com
www.yankeegroup.com
© Copyright 2009. Yankee Group Research, Inc. All rights reserved.

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Will wireless kill wireline vendors? Will Google kill telcos? What is next-gen? The idea of strategic growth conjures up dozens of questions—and no specific answers. Mobile traffic is rising, and consumers and enterprises are constantly demanding more bandwidth, content and speed. The communications industry must work to keep up by both evolving traditional business models and building the capacious, ubiquitous network needed to satisfy demand.

Preparing for 4G Video Services

Yankee Group

Video services delivered over mobile broadband data networks are both a dream and a nightmare for network builders. Mobile video is in high demand, and consumers are willing to pay for it. However, poor design and high usage can lead to network congestion, negative user experiences and, ultimately, customer churn. While video is often viewed as a killer application for mobile broadband access, it lacks the requisite linear revenue-to-usage business case that has characterized killer applications such as voice and SMS in the past. In this webinar, Yankee Group Distinguished Research Fellow Chris Nicoll and Analyst Terry Cudmore investigate the pressing issues of mobile video delivery and provide recommendations to ensure that video becomes a killer application, not a network-killing service.

Evolving Service Provider Business Models

Yankee Group

The irrational exuberance of the Enron era led many communications service providers (CSPs) to financial ruin, and paying penance for past excesses consumed the first decade of the 21st century. But Yankee Group argues that it's time to shed the hair shirt. Despite a crowded competitive environment, new business models are emerging to lead CSPs into a vibrant future. However, CSPs must have the courage to transform. Hard decisions about what is core and non-core are required. In this webinar, Yankee Group VP and Senior Research Fellow Camille Mendler explores the ever-evolving CSP business model.

Mobile Backhaul Evolution

Yankee Group

With worldwide mobile backhaul connections increasing from 5 to 10 Mbps in 2009 to 50 Mbps by 2012, mobile operators, network equipment vendors and others must implement new strategies to cope with the influx. Fiber, copper, microwave, millimeter wave—each backhaul medium has its own advantages and limitations in terms of availability, cost to deploy, operational cost, speed/distance and regulatory considerations. What is the right strategy for today’s 3G and emerging 4G ecosystem, and is there any hope of leveraging today's backhaul assets for three (let alone five) years? In this webinar, Jennifer Pigg, Yankee Group research VP, examines the mobile backhaul solutions operators are deploying today and the emerging strategies for tomorrow.

Emerging Markets and Next-Gen Broadband

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The document discusses factors that influence fiber-to-the-home (FTTH) broadband deployment in emerging markets. It presents a model that analyzes monthly household income and information and communications technology spending to determine which countries could support broad, dense, or limited FTTH deployment based on purchasing power. While lower labor costs and favorable policies can help deployment, emerging markets often have smaller addressable markets and lower monthly subscription fees that impact viability. Government interventions may accelerate FTTH expansion in some areas.

Executive Commentary: Cloud Computing Milestones for 2010

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More than 25 percent of Yankee Group survey respondents say they expect at least a third of their infrastructure to move to cloud computing in the next 12 months, but company-wide adoption remains low. To uncover what lies ahead for cloud computing in 2010, Yankee Group interviewed executives from 25 cloud computing pioneers—including early cloud service providers, telecom operators, and infrastructure and software vendors. Their unique perspectives and key strategies tout the power of the cloud and offer a view into its impact: Is cloud computing an evolution or a revolution? In this webinar, Yankee Group analysts Zeus Kerravala and Agatha Poon join a panel of experts, from Arista, Sybase and Microsoft, to explore the cloud marketplace and reveal the key technology milestones and metrics that matter for 2010.

Introducing ANYWHERE, the book

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The document discusses how global connectivity is revolutionizing business through the concept of "Anywhere". Anywhere refers to ubiquitous connectivity that will connect all people and devices from anywhere. The speaker argues that availability of broadband infrastructure is key to enabling the Anywhere transformation. Regions are categorized into stages based on broadband penetration, with a tipping point of one connection per person. The Anywhere transformation will impact billions of people and trillions of connected devices. Business opportunities exist in better utilizing connectivity to reach new customers, lower costs, and create new products and services.

Yankee Group 2010 Predictions

Yankee Group

The economic crisis of 2009 proved a major obstacle for consumers, enterprises and network builders, and each had to evolve to survive. Consumer behavior is inherently altered, cord-cutting is at an all-time high, enterprises are incredibly lean and many are wondering what this means for 2010 strategies and beyond. In this webinar, a panel of Yankee Group analysts unveiled their top predictions for the 2010 communications industry.

Mobile Commerce for the Holidays

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Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home. According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion. In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.

The Virtual Desktop Revolution

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Virtual desktop infrastructure (VDI) represents the future of enterprise desktop computing and brings with it the detachment of OSs and applications from physical endpoints—a compelling trend that promises greater flexibility, scalability, cost savings and security benefits. The movement also represents radical, and possibly painful, changes in market dynamics for providers of endpoint hardware, software and services. Yankee Group analysts Phil Hochmuth and Zeus Kerravala dissect the future of VDI and discuss what the technology has to offer enterprises today.

Yankee Group Q&A with Emily Green, CEO

Yankee Group

An open Q&A webinar designed specifically with the needs of analyst relations, marketing, and product and strategy development teams in mind. Yankee Group CEO Emily Green and Zeus Kerravala, research senior vice president, provide a short update on what’s new at Yankee Group, including an introduction of our new Scorecard reports, details on our upcoming Anywhere book, highlights from 4G World, an update on our 2010 product directions, and highlights from the recent client satisfaction survey.

Pinning Down Cloud Computing

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“What the hell is cloud computing?” After a year, those infamous words of Oracle CEO Larry Ellison still resonate. The definition of cloud computing is hazy at best, and many companies remain wary of the technology over concerns about infrastructure, security and regulation. Cloud computing has unique potential to save the enterprise cost, reduce complexity and provide highly available service to the end-user or client. With such compelling benefits, companies should look to understand cloud better—what it is, what it isn’t and what it will be. In this webinar, Yankee Group analysts Agatha Poon and Camille Mendler define cloud computing and explore the capabilities and challenges of the technology.

Anywhere Scorecard Buzz: Content Delivery Networks

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As the strategic value of online content assets continues to grow, chaos and confusion are rampant within the content delivery network (CDN) market. Challenging dynamics coupled with increased demand for content delivery solutions means that a diverse array of companies are keeping a close watch on the space and the relevant players within it. Yankee Group has developed an Anywhere Scorecard for the CDN market that assesses the relative strengths and weaknesses of the key global providers. The scorecard takes an objective look at how a provider’s Vision and Ability to Transform in the market influence the strength of its offering, and how these dynamics inform customer buying decisions. In this webinar, Yankee Group analyst David Vorhaus explored the transformative trends affecting the CDN market and ranked 10 of its most significant players.

2009 Predictions for the Anywhere Economy: Reloaded

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The document summarizes Yankee Group's predictions for 2009 in the context of evolving macro trends in the "anywhere economy." It outlines predictions for several industries including premium brands losing market share, cord cutters emerging, growth in cloud computing among SMBs, increased desktop virtualization, consolidation among network equipment manufacturers, and subsidies straining carrier profits. The conclusions note that while spending growth remains specific, customers demand flexibility, lower costs and better service, and that innovation desires exist despite lack of commitment.

Fiber to the Home: Making That Business Model Work

Yankee Group

The document discusses building a generic business model for fiber to the home (FTTH) networks. It finds that for a payback period of less than 5 years, subscriber takeup must be at least 30%. Increasing takeup and reducing costs per home connected have the strongest positive impact on payback. Increasing ARPU and cash margins have a lower effect. Introducing a cost of money increases payback periods, but also increases the sensitivity to improvements. Potential solutions to enhance the business model include addressing underserved business markets, pursuing partnerships, and reconsidering premium and wholesale strategies.

Webinar: The Workforce of Tomorrow

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Employee work habits are radically diverging from historical patterns. Anywhere–the emergence of ubiquitous connectivity--is changing both where people work and how they collaborate. Remote working is becoming a prerequisite for workers. However, companies have been slow to react, resulting in lower productivity and isolated employees. According to a Yankee Group survey, nearly three-quarters of workers believe allowing employees to work from home benefits the company. In addition, the majority of workers indicates that the ability to work from home is the single most important thing their company could do to increase their productivity. Employees are demanding flexibility, and the companies that fail to react to this trend will be at a severe competitive disadvantage in the war for talent. This presentation covers the workforce of tomorrow–what employees' technological, social and professional needs will be and how to keep them connected. It includes: * The pitfalls of and connectivity solutions for remote working * Framework for mobilizing the workforce * Recommendations for companies

Broadband Regulation and the Global Economy

Yankee Group

The broadband industry is receiving growing attention globally as governments recognize the key role broadband plays in economy-wide recovery. The emerging Anywhere Network™ –a powerful, pervasive digital network that can connect all people, at any time, in any place–presents an opportunity to create more jobs, increase productivity across a country's workforce and develop new solutions for health care, education, transportation and energy. In the U.S., three key agencies are still sorting out how to allocate the broadband funds, and to whom, and many details remain unclear. Despite this flux, companies who seek to capitalize on the energy around broadband must understand the current state of thinking and the likely direction, nature and size of project funds being distributed throughout the world.

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1. Getting the Anywhere Net Carl Howe, director, Anywhere Consumer Research Chris Collins, senior analyst, Anywhere Consumer Research www.yankeegroup.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved.

2. Who Is Yankee Group? • The first independent research firm trusted for nearly 40 years • Focused exclusively on Anywhere © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 2

3. • A common network • Broadband demand • Wireless ubiquity These are forming the Anywhere Network © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 3

4. Anywhere: The Largest Technology Change of Our Lifetimes New kinds of consumers New kinds of devices New kinds of connections New ecosystems © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 4

5. To Help, We Moved to a Question Framework for Our Research Anywhere Consumer Anywhere Enterprise Framework Questions Framework Questions 1. How do consumers 1. How will the Anywhere connect to the Anywhere Network transform the Network wherever they enterprise and its are? workforce, partners and customers? 2. How will connectivity 2. How will the Anywhere transform consumers, Network transform and how will their enterprise IT, and what experiences transform impact will that have on the Anywhere Network? the Anywhere Network? Anywhere Network Framework Questions 1. What technologies and architectures build and power the Anywhere Network? 2. What are the economics of the Anywhere Network? © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 5

6. Today’s Big Questions • How will consumer access evolve over the next five years? • Why is this evolution happening? • How will these trends bring consumers closer to Anywhere experiences? © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 6

7. Theme Anywhere Anywhere access will access will blend wired blend wired and wireless and wireless networks networks © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 7

14. Why Is This Evolution Happening? • Shifting industry dynamics – New entrants – All-you-can-eat service plans – Bundled offerings • New consumer behaviors – Substitution due to economics – Content creation as well as consumption – Homegrown Anywhere behavior • Wireless network economics – Spans hostile terrain easily – Costs less to install – Captures customers more quickly © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 14

26. Consumer Access will grow to nearly $1 trillion by 2012 Many devices • Many revenue models • Smarter and more flexible media • A wealth of bundling opportunities • © Copyright 2009. Yankee Group Research, Inc. All rights reserved. January 2009 Page 26 Getting the Anywhere Net

27. Theme Anywhere Anywhere access will access will blend wired blend wired and wireless and wireless networks networks © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 27

29. Summary • Access worldwide is still booming • Wireless is blazing the trail to the Anywhere Network • Anywhere access will blend wired and wireless networks • Global access will approach a $1 trillion market by 2012 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Getting the Anywhere Net January 2009 Page 29

31. Thank You! Carl Howe, director, Anywhere Consumer Research, chowe@yankeegroup.com Chris Collins, senior analyst, Anywhere Consumer Research ccollins@yankeegroup.com For upcoming webinars, please visit our Web site: www.yankeegroup.com www.yankeegroup.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved.

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