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Hélène Haughney - Nubiq: Our Mobile Web Experiences


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Hélène Haughney - Nubiq: Our Mobile Web Experiences

  1. 1. <ul><li>Our Mobile Web Experiences ! </li></ul><ul><li>Hélène Haughney </li></ul><ul><li>Nubiq Technology Ltd. </li></ul>
  2. 2. <ul><li>Who are we? </li></ul><ul><li>What do we know about mobile web? </li></ul><ul><li>What is Zinadoo? </li></ul><ul><li>Challenges in developing it for Mobile Web? </li></ul><ul><li>How do we overcome them? </li></ul><ul><li>What do our customers think? </li></ul>Contents
  3. 3. <ul><li>Launched in September 2006. </li></ul><ul><li>Spin out from the TSSG, Waterford Institute of Technology. </li></ul><ul><li>Experts in Mobile Web Solutions and Products. </li></ul><ul><ul><li>First major product - </li></ul></ul><ul><ul><ul><li>Consumer service </li></ul></ul></ul><ul><ul><ul><li>White Labelled service </li></ul></ul></ul><ul><li>Second product – (alpha only) </li></ul>Nubiq Foundations
  4. 4. Mobile Website Creation
  5. 5. What is Zinadoo? <ul><li>Zinadoo lets you create your own mobile website in 3 easy steps. </li></ul><ul><li>Once you have created your site you can then promote it with your own set of text and email services. </li></ul><ul><li>Web 2.0  Mobile Web 2.0 product. </li></ul><ul><li>Brings the social network to the mobile. </li></ul><ul><li> (Web interface) </li></ul><ul><li> (Mobile Web interface) </li></ul>
  6. 7. How Zinadoo Started
  7. 8. Zinadoo Development – Release 1
  8. 9. Zinadoo Development – Release 2
  9. 10. <ul><li>Target audience – Who uses the mobile web </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Social communities </li></ul></ul><ul><ul><li>Clubs and Societies </li></ul></ul><ul><ul><li>Personal Interests </li></ul></ul><ul><li>Overcoming barriers to entry </li></ul><ul><ul><li>Slow download speeds </li></ul></ul><ul><ul><li>Data charges </li></ul></ul><ul><ul><li>Handset Usability </li></ul></ul><ul><ul><li>Poor Content </li></ul></ul>Developing for the Mobile Web
  10. 11. <ul><li>Usability and accessibility on the web and mobile web. </li></ul><ul><ul><li>Test your design early and often </li></ul></ul><ul><ul><li>Continuous integration </li></ul></ul><ul><ul><li>Apply this to Agile development cycles </li></ul></ul><ul><li>Work with like minded companies such as DotMobi and the Mobile Advisory Group (MAG) to promote Mobile Web usage. </li></ul>Developing for the Mobile Web
  11. 12. <ul><li>Handset testing (Nokia Browser != OpenWave Browser). </li></ul><ul><ul><li>Apply Adaptation Techniques instead of Lowest Common Denominator approach (e.g Click to Dial). </li></ul></ul><ul><ul><li>Use WALL – Wireless Abstraction Library, write the markup once for all handsets. </li></ul></ul><ul><li>Emulators do not always emulate correctly. </li></ul><ul><ul><li>Test early and often – learn peculiarities early e.g forms. </li></ul></ul>Developing for the Mobile Web
  12. 13. <ul><li>Teach users about the limitations of mobile devices when constructing their mobile sites. </li></ul>Developing for the Mobile Web
  13. 14. Zinadoo Conversions March – May 2007 Homepage hits converted to registrations %
  14. 15. Sample Mobile Web Users
  15. 16. Sample Mobile Web Users
  16. 17. Sample Mobile Web Users “ We selected Zinadoo after researching mobile web browsing. It is effective for candidate selection and the site was easy to create” Garvan Cerasi, MD Logiskills Group. “ We use our mobile website to interact with our members and SMS to keep in touch with them” Club Secretary, Eire Og GAA Club .
  17. 18. Benefits of Mobile Web <ul><li>Brings mobile technology to non-technical users. </li></ul><ul><li>Using the most effective communication tool – the mobile phone. </li></ul><ul><li>Enables communities to create their own services to keep in touch, build their own network and promote their own organisation, club, society. </li></ul>
  18. 19. Sample users <ul><li>Social Clubs, </li></ul><ul><li>Bloggers, Journalists </li></ul><ul><li>Travel Diaries, </li></ul><ul><li>SMEs, </li></ul><ul><li>Event Organisation </li></ul><ul><li>Sporting Clubs – Golf, Football, </li></ul><ul><li>Societies – art, travel, books </li></ul><ul><li>Music Fans </li></ul><ul><li>Family Pictures </li></ul><ul><li>Photos from Holidays </li></ul>
  19. 20. Mobile Operator Feedback Low Capex Killer App Usability Managed, Hosted Service No Integration Business Model
  20. 21. <ul><li>Questions? </li></ul>
  21. 22. <ul><li>Hélène Haughney </li></ul><ul><li>Email: </li></ul><ul><li>Tel: +353 (0)86 8504947 </li></ul><ul><li>Web: </li></ul><ul><li>Mobile Web: </li></ul>