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Yankee Group Q&A:
                                                   Analyst Relations Professionals

                                                   Emily Nagle Green
                                                   President and CEO

                                                   March 26, 2009


                                                                             www.yankeegroup.com
© Copyright 2009. Yankee Group Research, Inc. All rights reserved.
Agenda



                                                                                        •      Q1 Research Highlights
                                                                                        •      Our Influence
                                                                                        •      Product Updates
                                                                                        •      Q&A




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green             March 26, 2009   Page 2
Q1 Research Highlights
• Framework reports for 2009 now available!
       • Six visionary reports probing Anywhere framework questions

• Most read research in Q1
          Author                          Title                                                       Publish Date
          Arindam Banerjee                Thinking Beyond Flat-Rate and Stovepiped Business Models                    1/6/2009

          David Vorhaus                   It's the Economy, Stupid: Yankee Group's 2009 Predictions              12/11/2008
          Carl Howe                       Getting the Anywhere Net                                                   1/27/2009
          Benoît Felten                   Fiber to the World: A State of the Union Report on FTTH                12/31/2008
          Zeus Kerravala                  Introducing Anywhere IT                                                    1/30/2009
          Philip Marshall                 Transforming Service Providers into Anywhere Providers                      2/9/2009




• Our data is in demand
         Topline Data Forecast, December 2008
         Link Data: Global Mobile Forecast, December 2008
         Link Data: North America Mobile Carrier Monitor, December 2008
         Link Data: North America Mobile Forecast, December 2008
         Link Data: Europe Mobile Carrier Monitor, December 2008




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green            March 26, 2009           Page 3
Introducing Anywhere IT
by Zeus Kerravala



                                                                                               Anywhere IT will drive $4 trillion
Anywhere IT will be the most
                                                                                                 market worldwide by 2016
significant transformation in the
history of enterprise IT

IT impact:
• The network becomes a significant
  point of differentiation
• Application development transforms
• Functional support shifts to end-user
  communities
• Interfacing with Anywhere IT evolves
  beyond the keyboard




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green               March 26, 2009           Page 4
The Many Roads to Anywhere
by Camille Mendler and Dianne Northfield


There is no single road to                                                                     Anywhere’s motive ingredients
Anywhere, but the key to
evolution is a country’s ability to
adapt, collaborate and innovate as
market needs evolve

• Anywhere global connectivity at risk for
  U.S., South Africa, China and India
• Anywhere Global Framework guides our
  investigations in regional variation in
  transformation
• Pinpoints countries to watch and those
  at risk




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green             March 26, 2009        Page 5
Global 2009 CAPEX Forecast
by Brian Partridge and David Vorhaus


   Global telecommunications
   CAPEX will decline 4%
   despite projected revenue
   growth

• Carriers showing caution
• CAPEX will be flat through 2010,
  creating challenges for vendors
• Regional variations — growth in
  India and China offset overall
  global downturn
                                                                                                       2009 CAPEX %         2009 CAPEX as % of
                                                                                       Region             Change               Revenue
                                                                                       Global                       -4.2%               14.10%
                                                                                       North America                -7.3%               14.00%
                                                                                       EMEA                        -10.9%               12.60%
                                                                                       Latin America                -5.1%               15.20%
                                                                                       Asia Pacific                11.5%                16.50%



© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green            March 26, 2009                    Page 6
Agenda



                                                                                        •      Q1 Research Highlights
                                                                                        •      Our Influence
                                                                                        •      Product Updates
                                                                                        •      Q&A




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green             March 26, 2009   Page 7
Highly Visible in Broadband Discussions
                                                                                       • Open letter to President Obama:
                                                                                         “We Need Anywhere for
                                                                                         America!”

                                                                                       • Thought leadership on
                                                                                         broadband policies via new
                                                                                         reports, blogs and podcasts

                                                                                       • Feedback from Michael Copps,
                                                                                         the acting Commissioner of the
                                                                                         FCC

                                                                                       • Stimulus bill incorporated our
                                                                                         rural funding suggestion

                                                                                       • Analysts quoted heavily in media



© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green         March 26, 2009       Page 8
Stimulus Package Resources
                                                                         Read our research and blogs
             U.S. broadband                                              • Type “stimulus” into search
           stimulus resources
                                                                         Join our April 28 webinar
                                                                         • “Broadband Regulation and the Global
                                                                           Economy” led by Dianne Northfield and
                                                                           Vince Vittore

                                                                         Popular strategy session topic
                                                                         • Global broadband stimulus overview
                                                                         • Broadband usage and adoption
                                                                         • Vendor road map to serving rural markets

                                                                         Consider a custom project
                                                                         •     Track money flow to specific technologies
                                                                         •     Assess competition
                                                                         •     Plan scenarios and forecasts
                                                                         •     Prioritize markets



© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green      March 26, 2009       Page 9
Yankee Group in the News




 “Anywhere IT will transform
 how enterprises operate,
 creating a more consumer-                                                                     “Delaying the DTV transition
 like experience for the                                                                       was a mistake.” – Emily
 worker.” – Zeus Kerravala,                                                                    Green, Fast Company
 ChannelWeb



                                                    “We’re in a climate where no ship is
                                                    safe and carriers are battening down
                                                    the hatches for the tumultuous times
                                                    ahead.” – Josh Holbrook, Network
                                                    World

© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green         March 26, 2009           Page 10
Yankee Group “Anywhere” Book

• A global business publisher has asked us for a book on Anywhere
• The working title: The Power of Anywhere: How Businesses Can Profit
  from the Emergence of Ubiquitous Connectivity
• Executive and background interviews occurring over next 1-2 months
• Publication date: January 2010




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green   March 26, 2009   Page 11
Introducing 4G World

• In 2008, our events were attended by more than 15,000 people, with
  more than 500 sponsors, and received more than 12 million
  impressions through marketing programs
• Launching 4G World this fall
       • First conference and expo covering the entire landscape of next-
         generation mobile networks, including Anywhere Internet access, mobile
         content, applications and transactions
       • Co-located with WiMAX World and Mobile Internet World


                        4G World
                        September 15-18, Chicago, IL

                        WiMAX World
                        September 15-18, Chicago, IL

                        Mobile Internet World
                        September 17-18, Chicago, IL




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green   March 26, 2009   Page 12
Agenda



                                                                                        •      Q1 Research Highlights
                                                                                        •      Our Influence
                                                                                        •      Product Updates
                                                                                        •      Q&A




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green             March 26, 2009   Page 13
Market Adoption Monitors & Forecasts are Growing


Shows the state of the market
 players and forecasts end-user
 demands related to the Anywhere
 global connectivity revolution:
 Determine where to invest
 Define market segments
                                 Worldwide and regional views, plus 55 country-specific views
 Predict growth
                                                                          More than 430 unique metrics forecasted, updated quarterly
                                                                          More than 1 million data points
                                                                          More than 110 companies monitored
                                                                          Historical data and 5-year projections




 © Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green           March 26, 2009                 Page 14
New Continuous Methodology for Surveys

Surveys identify attitudes, motivations
and future preferences toward
Anywhere connectivity services,
digital media and applications

     Monthly insights help clients plan for
     investments, product launches and
     marketing campaigns

     Consumer Survey Probes 17,400
     consumers in North America

     Enterprise Survey Probes 4,800 workers
     and 5,700 IT/line-of-business managers in
     U.S.


© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green   March 26, 2009   Page 15
Agenda



                                                                                        •      Q1 Research Highlights
                                                                                        •      Our Influence
                                                                                        •      Product Updates
                                                                                        •      Q&A




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green             March 26, 2009   Page 16
Thank you
Continue the discussion
• Contact me at emilygreen@yankeegroup.com
• Read my blog at http://blogs.yankeegroup.com/author/egreen/

Upcoming LiveWebinar Series
• April 28 - Broadband Regulation and the Global Economy
• May 27 - The Workforce of Tomorrow

Upcoming Analyst Relations Q&A Series
• June 17 & September 9




© Copyright 2009. Yankee Group Research, Inc. All rights reserved.   AR Q&A with Emily Green   March 26, 2009   Page 17

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Q&A Webinar for Analyst Relations Professionals

  • 1. Yankee Group Q&A: Analyst Relations Professionals Emily Nagle Green President and CEO March 26, 2009 www.yankeegroup.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved.
  • 2. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 2
  • 3. Q1 Research Highlights • Framework reports for 2009 now available! • Six visionary reports probing Anywhere framework questions • Most read research in Q1 Author Title Publish Date Arindam Banerjee Thinking Beyond Flat-Rate and Stovepiped Business Models 1/6/2009 David Vorhaus It's the Economy, Stupid: Yankee Group's 2009 Predictions 12/11/2008 Carl Howe Getting the Anywhere Net 1/27/2009 Benoît Felten Fiber to the World: A State of the Union Report on FTTH 12/31/2008 Zeus Kerravala Introducing Anywhere IT 1/30/2009 Philip Marshall Transforming Service Providers into Anywhere Providers 2/9/2009 • Our data is in demand Topline Data Forecast, December 2008 Link Data: Global Mobile Forecast, December 2008 Link Data: North America Mobile Carrier Monitor, December 2008 Link Data: North America Mobile Forecast, December 2008 Link Data: Europe Mobile Carrier Monitor, December 2008 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 3
  • 4. Introducing Anywhere IT by Zeus Kerravala Anywhere IT will drive $4 trillion Anywhere IT will be the most market worldwide by 2016 significant transformation in the history of enterprise IT IT impact: • The network becomes a significant point of differentiation • Application development transforms • Functional support shifts to end-user communities • Interfacing with Anywhere IT evolves beyond the keyboard © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 4
  • 5. The Many Roads to Anywhere by Camille Mendler and Dianne Northfield There is no single road to Anywhere’s motive ingredients Anywhere, but the key to evolution is a country’s ability to adapt, collaborate and innovate as market needs evolve • Anywhere global connectivity at risk for U.S., South Africa, China and India • Anywhere Global Framework guides our investigations in regional variation in transformation • Pinpoints countries to watch and those at risk © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 5
  • 6. Global 2009 CAPEX Forecast by Brian Partridge and David Vorhaus Global telecommunications CAPEX will decline 4% despite projected revenue growth • Carriers showing caution • CAPEX will be flat through 2010, creating challenges for vendors • Regional variations — growth in India and China offset overall global downturn 2009 CAPEX % 2009 CAPEX as % of Region Change Revenue Global -4.2% 14.10% North America -7.3% 14.00% EMEA -10.9% 12.60% Latin America -5.1% 15.20% Asia Pacific 11.5% 16.50% © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 6
  • 7. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 7
  • 8. Highly Visible in Broadband Discussions • Open letter to President Obama: “We Need Anywhere for America!” • Thought leadership on broadband policies via new reports, blogs and podcasts • Feedback from Michael Copps, the acting Commissioner of the FCC • Stimulus bill incorporated our rural funding suggestion • Analysts quoted heavily in media © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 8
  • 9. Stimulus Package Resources Read our research and blogs U.S. broadband • Type “stimulus” into search stimulus resources Join our April 28 webinar • “Broadband Regulation and the Global Economy” led by Dianne Northfield and Vince Vittore Popular strategy session topic • Global broadband stimulus overview • Broadband usage and adoption • Vendor road map to serving rural markets Consider a custom project • Track money flow to specific technologies • Assess competition • Plan scenarios and forecasts • Prioritize markets © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 9
  • 10. Yankee Group in the News “Anywhere IT will transform how enterprises operate, creating a more consumer- “Delaying the DTV transition like experience for the was a mistake.” – Emily worker.” – Zeus Kerravala, Green, Fast Company ChannelWeb “We’re in a climate where no ship is safe and carriers are battening down the hatches for the tumultuous times ahead.” – Josh Holbrook, Network World © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 10
  • 11. Yankee Group “Anywhere” Book • A global business publisher has asked us for a book on Anywhere • The working title: The Power of Anywhere: How Businesses Can Profit from the Emergence of Ubiquitous Connectivity • Executive and background interviews occurring over next 1-2 months • Publication date: January 2010 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 11
  • 12. Introducing 4G World • In 2008, our events were attended by more than 15,000 people, with more than 500 sponsors, and received more than 12 million impressions through marketing programs • Launching 4G World this fall • First conference and expo covering the entire landscape of next- generation mobile networks, including Anywhere Internet access, mobile content, applications and transactions • Co-located with WiMAX World and Mobile Internet World 4G World September 15-18, Chicago, IL WiMAX World September 15-18, Chicago, IL Mobile Internet World September 17-18, Chicago, IL © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 12
  • 13. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 13
  • 14. Market Adoption Monitors & Forecasts are Growing Shows the state of the market players and forecasts end-user demands related to the Anywhere global connectivity revolution: Determine where to invest Define market segments Worldwide and regional views, plus 55 country-specific views Predict growth More than 430 unique metrics forecasted, updated quarterly More than 1 million data points More than 110 companies monitored Historical data and 5-year projections © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 14
  • 15. New Continuous Methodology for Surveys Surveys identify attitudes, motivations and future preferences toward Anywhere connectivity services, digital media and applications Monthly insights help clients plan for investments, product launches and marketing campaigns Consumer Survey Probes 17,400 consumers in North America Enterprise Survey Probes 4,800 workers and 5,700 IT/line-of-business managers in U.S. © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 15
  • 16. Agenda • Q1 Research Highlights • Our Influence • Product Updates • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 16
  • 17. Thank you Continue the discussion • Contact me at emilygreen@yankeegroup.com • Read my blog at http://blogs.yankeegroup.com/author/egreen/ Upcoming LiveWebinar Series • April 28 - Broadband Regulation and the Global Economy • May 27 - The Workforce of Tomorrow Upcoming Analyst Relations Q&A Series • June 17 & September 9 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. AR Q&A with Emily Green March 26, 2009 Page 17