The document discusses a new social Wi-Fi service called Wi-Fi Connector that allows users to access free Wi-Fi by connecting through social networks and viewing interactive ads. It aims to prioritize user convenience over provider profits by offering free connectivity in exchange for optional social media engagement or ads. The service founder believes this model can scale globally by partnering with cafes, franchises, and other public venues to install Wi-Fi zones.

1. IT’S FREE!
Social Wi-Fi
MINKU LEE
LEE& COMPANY
Co-Founder & Creative Director

3. is a Wi-Fi CONNECTOR USING
SOCIAL NETWORKS &
INTERACTIVE ADS

5. USER EXPERIENCE < PROVIDER’S CONVENIENCE

6. ’s competitors
USER CONVENIENCE
Public Wi-Fi
PROFIT
Wi-Fi with Ads
Paid Wi-Fi
Private Wi-Fi

7. DEMO

9. DEMO

10. Global Public Wi-Fi Hotspots
5.8M
4.5M
3.3M
2.1M
1.3M
0.5M 0.8M
2009 2010 2011 2012 2013 2014 2015
Source: Informa Telecoms & Media, 2011

11. Business Model
B2B B2C
FRANCHISES SMALL CAFÉS
& EVENTS NORMAL USERS
& Wi-Fi ZONE

12. ’s Vision
Global Wi-Fi Connector

13. Team

14. THANK YOU