This document discusses the role of a full-stack product manager. It notes that product managers are responsible for evaluating opportunities and determining what gets built and delivered to customers. A full-stack PM requires deep knowledge across technical, business, customer and data domains as well as the ability to execute cross-organizational projects through strong communication and influence skills. The document promotes the Product School which offers part-time product management training courses and corporate training.

1. Full-Stack PM - From Idea to Operations
by Uber Sr PM
www.productschool.com

2. CERTIFICATES
Your Product Management Certificate Path
Product Leadership
Certificate™
Full Stack Product
Management Certificate™
Product Management
Certificate™

3. Corporate
Training
Level up your team’s Product
Management skills

4. Free Product Management Resources
BOOKS
EVENTS
JOB PORTAL
COMMUNITIES
bit.ly/product_resources
COURSES

5. Hi! I’m Rafa Nascimento
● Brazillian Sr Product Manager @ Uber
● 20 years in the tech industry
● 10 years in leadership and Product Management
● Built the personal financial planning tool Vai Sobrar!
● Builds technologies that better our everyday lives

6. First things first

7. The PM is responsible for evaluating opportunities
and determining what gets built and delivered to customers.
Source: Inspired, Cagan

8. ● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market
Source: Inspired, Cagan

9. “Like a CEO, the product manager must deeply understand
all aspects of the business.” - Marty Cagan

10. PM
Exec.
Team
Sales
Operations
Marketing
Customers
UX
Data
Engineering

11. ● Finance
● Social Media
● Devices
● Platforms
● Mobility
● Streaming

12. The line between tech and business no longer exists.

13. Source: The Product Manager

14. ● Growth Product Manager
● Technical Product Manager
● Data Product Manager
● Platform Product Manager
● Product Marketing Manager
● Consumer Product Manager
● Enterprise Product Manager
● Internal Product Manager
● Strategic Product Manager
● Delivery Product Manager
● <You name it>

15. Rafa Nascimento
Senior VP of Digital Consumer Products (Growth)

16. Industry needs

17. Source: Product Focus

19. Source: Product Plan

21. Enter the Full-Stack

23. ● Build cross-organizational solutions
● Optimal verbal and written communication
● Lead and organize complex, multi-quarter projects
● Curiosity and domain expertise
● Balance short-term goals and long-term vision
● Influence business decisions based on data and metrics
● Operate between detailed technical situations and strategic business situations
● Interpersonal skills
● Build consensus
● Navigate ambiguity
● Tech and business savvy
● Storytelling with data
● Own the end-to-end experience
● Holistic view
● Passion for user experience
● Experimentation
● Strong technical skills

24. ● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience

25. The average PM job posting The essential PM
● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience
● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market

26. Source: Product Focus

28. Thank you!
rafaelnascimento.co
rafanasil

29. www.productschool.com
Part-time Product Management Training Courses
and
Corporate Training