This document discusses the role of a full-stack product manager from idea to operations. It notes that product managers are responsible for evaluating opportunities, determining what gets built, and delivering products to customers. They require deep knowledge of customers, data, business, and industry. The document outlines the skills of a full-stack product manager, including executing cross-organizational projects, strategic thinking, technical and business savvy, and owning the end-to-end customer experience. It positions the full-stack product manager as having a holistic view needed for today's industries where technology and business are intertwined.

1. Full-Stack PM - From Idea to
Operations by Uber Sr PM
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2. Your Product Management
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6. Hi! I’m Rafa Nascimento
● Brazillian Sr Product Manager @ Uber
● 20 years in the tech industry
● 10 years in leadership and Product Management
● Built the personal financial planning tool Vai Sobrar!
● Builds technologies that better our everyday lives

7. First things first

8. The PM is responsible for evaluating opportunities
and determining what gets built and delivered to customers.
Source: Inspired, Cagan

9. ● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market
Source: Inspired, Cagan

10. “Like a CEO, the product manager must deeply understand
all aspects of the business.” - Marty Cagan

11. PM
Exec.
Team
Sales
Operations
Marketing
Customers
UX
Data
Engineering

12. ● Finance
● Social Media
● Devices
● Platforms
● Mobility
● Streaming

13. The line between tech and business no longer exists.

14. Source: The Product Manager

15. ● Growth Product Manager
● Technical Product Manager
● Data Product Manager
● Platform Product Manager
● Product Marketing Manager
● Consumer Product Manager
● Enterprise Product Manager
● Internal Product Manager
● Strategic Product Manager
● Delivery Product Manager
● <You name it>

16. Rafa Nascimento
Senior VP of Digital Consumer Products (Growth)

17. Industry needs

18. Source: Product Focus

20. Source: Product Plan

22. Enter the Full-Stack

24. ● Build cross-organizational solutions
● Optimal verbal and written communication
● Lead and organize complex, multi-quarter projects
● Curiosity and domain expertise
● Balance short-term goals and long-term vision
● Influence business decisions based on data and metrics
● Operate between detailed technical situations and strategic business situations
● Interpersonal skills
● Build consensus
● Navigate ambiguity
● Tech and business savvy
● Storytelling with data
● Own the end-to-end experience
● Holistic view
● Passion for user experience
● Experimentation
● Strong technical skills

25. ● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience

26. The average PM job posting The essential PM
● Execute cross-organizational projects
● Optimal verbal and written communication
● Domain/Industry/Market expertise
● Strategic thinking
● Analytical influence and decision-making
● Interpersonal skills
● Tech and business savvy
● Own the end-to-end experience
● Deep knowledge of the customer
● Deep knowledge of the data
● Deep knowledge of the business/product
● Deep knowledge of the industry/market

27. Source: Product Focus

29. Thank you!
rafaelnascimento.co
rafanasil

30. www.productschool.com
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31. Part-time Product Management
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