Top 5 Learnings as a Google Product Manager

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Main takeaways: -Not-so-obvious insights about the Product Manager role in general -Approaches to deal with some organizational and prioritization challenges -Ideas to plan your PM career and much more!

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Top 5 Learnings as a Google Product
Manager

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Learnings as a
Product Manager
Neha Bansal
Product Manager, Google

7 stages of Product Development
1. Research
2. PRD + PM Mocks
3. Design
4. Development
5. Bugbash
6. Alpha/Beta/ Full Launch
7. Listen, Measure and Improve

Research
● “Unpeel the onion” during user interviews. Ask “why” 5 times
● Talk to your customer-support team as well
● Identify your target users for every pain-point you are solving

PRD & PM Mocks
● Don’t wait to perfect your PRD before discussing with Eng/UX
● Deﬁne success metrics in the PRD
● Make “dirty mocks” to communicate your vision. Humans are visual.

Design
● Give designers a problem. Not your solution.
● Don’t be shy to get your hands dirty
● Inﬂuence through actions

Development
● Launch fast
● Delegate project management to someone else

Bug-bash
● Invite users who speak different languages
● Invite people outside the core team

Alpha/ Beta / Full Launch
● Structure of the alpha launch varies by features
● Always be ready to roll-back

Listen, measure and improve
● Be brave to take in the real feedback
● If things go south, be the ﬁrst one to say it (and own it).
● Identify low hanging fruits for improvement

People
● Know people’s goals and how you can help them succeed.
● Do what is the right for the product, but also for your people.

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Main Takeaways: - While it's definitely not necessary for a PM to have a CS degree or be a skilled programmer, it's important that PMs are good at systems thinking and have an understanding of how technology powers their product so that they can have high quality discussions with their technical partners - a good way to assess or test this is if you can diagram the high-level architecture of your product. - As AI is leveraged more broadly and deeply in products, PMs have to reinforce their existing technical understanding and also incorporate a new element into their thinking - data. - Ask your technical partners to help you learn, both in general and about your product's tech - you'll learn more quickly and also deepen your relationship with them.

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