Search Engine Optimization
Roadmap, Requirement Analysis,
Selling SEO
Roadmap for New Client
Package
Content Requiremen...
Developing SEO Packages
• Flat Rate/Fix Rate pricing model
• Packages based on monthly recurring charges
• Designed to cat...
Package Includes
• In-Depth SEO Site Review & Audit
• Keyword Analysis
• Initial Ranking Report
• Onsite SEO Optimization
...
Package Includes
• Search Engine Submissions
• Paid Express Submissions
• Manual Directory Submissions
• Blog Design & Mai...
Core Services and Task Timeline
Phase I (SEO Strategic Plan)
• Market Research (4-5 days)
• Technical Site Audit (5 days)
...
Market Research (4-6 Days)
• SWOT Analysis with top 20 Competitors on a given keyword
• Strengths
• Weaknesses
• Opportuni...
Market Research Summary
Rank Site Back Links Site Age
(Years)
Alexa Rank PageRank
1 Site1.com 4,347 5 1,345 7
2 Site2.com ...
Technical Site Audit (5 days)
• Tagging of key on-page elements; for example, <h1 > tags
• Menu structure and crawl-abilit...
SEO Strategy (15 days)
• Introduction
• Competitive insights
• Keyword research
• Site structure proposal
• Proposed long-...
SEO Strategy Introduction
• The introduction will cover how we are going to approach our SEO strategy.
• Research
– Custom...
Competitive Insights
• Focus as much as possible on the SWOT data
• Go through 10-20 competitors in detail and convey each...
Keyword Research
• Keyword Opportunity
• Content (title tags, meta description, URL naming
convention)
• keyword target li...
Site Structure Proposal
• SEO Friendly Design
• Accessibility
• Identity
• Easy Navigation
• Content
Reporting (2-3 hours per report)
• Benchmarking and Reporting Key Performance Indicators
(KPI)
• Monthly Benchmarking Repo...
Core Services and Task Timeline
• Phase II – On Page SEO
• Choosing primary keyword for the page
• Optimizing the top SEO ...
Core Services and Task Timeline
• Phase III – Off Page SEO(3-6 Months)
• Targeting sites linking to competitors.
• Submitt...
Reporting (2-3 hours per report)
• Benchmarking and Reporting Key Performance Indicators
(KPI)
• Monthly Benchmarking Repo...
Content Marketing Strategy
Item No of Words Quantity
Articles 400 4
Blogs 250 2
PR 400 2
Classified 50 5
Monthly Content R...
Content Requirement
Content Requirement Sheet
Project Name Sample Project
Items
Keywords 3 5 10 15 25 40
Articles 1 2 4 5 ...
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SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Selling SEO

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SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Selling SEO

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  • SEO Strategic Plan Refers to Milestone One
  • Detail description of SEO Strategy is given in excel sheet.
  • SEO Process - Search Engine Optimization Roadmap Requirement Analysis and Selling SEO

    1. 1. Search Engine Optimization Roadmap, Requirement Analysis, Selling SEO Roadmap for New Client Package Content Requirement Reporting and Suggestions
    2. 2. Developing SEO Packages • Flat Rate/Fix Rate pricing model • Packages based on monthly recurring charges • Designed to cater everybody including low and high end market is willing to pay
    3. 3. Package Includes • In-Depth SEO Site Review & Audit • Keyword Analysis • Initial Ranking Report • Onsite SEO Optimization • Optimized, Branded & Distributed Articles • Custom Branded Press Releases • HTML/XML Sitemap • Robots.txt Review • 404 Error Handling Page • Canonicalization • 301 Redirects
    4. 4. Package Includes • Search Engine Submissions • Paid Express Submissions • Manual Directory Submissions • Blog Design & Maintenance • Mobile Site Optimization Consulting • Analytics & Webmaster Tools Setup • Link Building Campaign • Guest Blogging • Infographic • Social Bookmarking • Monthly Ranking & Progress Reports
    5. 5. Core Services and Task Timeline Phase I (SEO Strategic Plan) • Market Research (4-5 days) • Technical Site Audit (5 days) • SEO Strategy (15 days) • Reporting (2-3 Hours Per Report)
    6. 6. Market Research (4-6 Days) • SWOT Analysis with top 20 Competitors on a given keyword • Strengths • Weaknesses • Opportunities • Threats
    7. 7. Market Research Summary Rank Site Back Links Site Age (Years) Alexa Rank PageRank 1 Site1.com 4,347 5 1,345 7 2 Site2.com 9,098 7 5,360 6 3 Site3.com 7,326 3 980 5 4 Site4.com 2980 4 10,456 4
    8. 8. Technical Site Audit (5 days) • Tagging of key on-page elements; for example, <h1 > tags • Menu structure and crawl-ability • Relevant page-specific titIe and meta tags featuring target keywords • Internal linking practices • Site Structure( Indexing, Accessibility & Architecture )
    9. 9. SEO Strategy (15 days) • Introduction • Competitive insights • Keyword research • Site structure proposal • Proposed long-term goals and time line of actions
    10. 10. SEO Strategy Introduction • The introduction will cover how we are going to approach our SEO strategy. • Research – Customer brief – Keyword Research – Competitive research – SEO strategy • Implementation – On-site implementation • Analytics – Ranking analysis – Traffic analysis – ROI analysis – Reporting • Optimization – Campaign optimization and refinement – Conversion optimization
    11. 11. Competitive Insights • Focus as much as possible on the SWOT data • Go through 10-20 competitors in detail and convey each site’s unique selling point • Analyzing factors weather a website is commercial in nature or simply an informational site • How visitors are converted and the kind of conversion path each site contains
    12. 12. Keyword Research • Keyword Opportunity • Content (title tags, meta description, URL naming convention) • keyword target list • Find the most important terms to your company/site • Analysis with SEMRush
    13. 13. Site Structure Proposal • SEO Friendly Design • Accessibility • Identity • Easy Navigation • Content
    14. 14. Reporting (2-3 hours per report) • Benchmarking and Reporting Key Performance Indicators (KPI) • Monthly Benchmarking Reports: We will run a benchmark ranking report showing all your existing listings, in the major search engines before we start. This concise report will be sent monthly to help document our progress. • Monthly Website Position Report: Every month, we will run a ranking report to document the progress and send it to you via email. The rank reports include rank reporting on Yahoo, Google, and Bing, and indicates which keyword your web site currently ranks for on the search engines.
    15. 15. Core Services and Task Timeline • Phase II – On Page SEO • Choosing primary keyword for the page • Optimizing the top SEO elements • Optimizing the meta data • Incorporating keywords into page content. • Creating internal links. • Advance SEO techniques 15 Pages in One Month*
    16. 16. Core Services and Task Timeline • Phase III – Off Page SEO(3-6 Months) • Targeting sites linking to competitors. • Submitting site to relevant directories. • Adding site to local search. • Asking contacts for a link. • Advanced link building strategies. – Content Writing. – Article Submission. – Social Bookmarking. – Paid Directory Submission. – Classified Ads , Business Listing – Blogs Creation and promotion. – Infographic submission
    17. 17. Reporting (2-3 hours per report) • Benchmarking and Reporting Key Performance Indicators (KPI) • Monthly Benchmarking Reports: We will run a benchmark ranking report showing all your existing listings, in the major search engines before we start. This concise report will be sent monthly to help document our progress. • Monthly Website Position Report: Every month, we will run a ranking report to document the progress and send it to you via email. The rank reports include rank reporting on Yahoo, Google, and Bing, and indicates which keyword your web site currently ranks for on the search engines.
    18. 18. Content Marketing Strategy Item No of Words Quantity Articles 400 4 Blogs 250 2 PR 400 2 Classified 50 5 Monthly Content Requirements in Best Case Scenario
    19. 19. Content Requirement Content Requirement Sheet Project Name Sample Project Items Keywords 3 5 10 15 25 40 Articles 1 2 4 5 9 15 Blogs Weekly 1 1 2 4 6 8 PR 1 1 1 1 1 1 Classified 2 3 6 8 15 20

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