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SEO Foundation Principles @ Strategic Entrepreneur Sydney - March 2012

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My presentation at the Strategic Entrepreneur Summit in Sydney of March 2012 on the principle of SEO and how to apply them.

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SEO Foundation Principles @ Strategic Entrepreneur Sydney - March 2012

  1. 1. SEO FoundationBrought to you by Matthew Forzan
  2. 2. Introduction Content Links Age Pages Conclusion What is Search Engine Optimisation (SEO)?
  3. 3. Introduction Content Links Age Pages Conclusion The process of improving the visibility of a website or page in search engines in a natural, algorithmic way with the goal of increasing rankings, traffic and sales of a website.
  4. 4. Introduction Content Links Age Pages Conclusion Rankings = Traffic x Conversion Rate = Leads/Sales/Conversions
  5. 5. Introduction Content Links Age Pages Conclusion How Do Search Engines Work?
  6. 6. Introduction Content Links Age Pages Conclusion How Search Engines Work Crawl Webpages Rank Pages Analyse Pages Store & Index Pages
  7. 7. Introduction Content Links Age Pages Conclusion How Do Google Improve Their Results?
  8. 8. Introduction Content Links Age Pages Conclusion C.L.A.P 4 Key Principles of SEO
  9. 9. Introduction Content Links Age Pages Conclusion Content Links Age Pages
  10. 10. Introduction Content Links Age Pages Conclusion Content Types
  11. 11. Introduction Content Links Age Pages Conclusion Content Structure • Headings & Sub-Headings • Author Info • Time/Date Stamp • Text Formatting • Media Elements • Relative Links (Internal and External) • Easy Navigation
  12. 12. Introduction Content Links Age Pages Conclusion Ongoing Discussion
  13. 13. Introduction Content Links Age Pages Conclusion Ongoing Discussion • Allow for comments to be added to your content • Allow for users to interact socially with your page via social media
  14. 14. Introduction Content Links Age Pages Conclusion Social Media Discussion
  15. 15. Introduction Content Links Age Pages Conclusion Content Strategy: Hire a Writer
  16. 16. Introduction Content Links Age Pages Conclusion Content Strategy: Outsource It!
  17. 17. Introduction Content Links Age Pages Conclusion Content Strategy: Utilise Your Team!
  18. 18. Links
  19. 19. Introduction Content Links Age Pages Conclusion Link Strategy
  20. 20. Introduction Content Links Age Pages Conclusion Link Strategy: Social Links
  21. 21. Age
  22. 22. Introduction Content Links Age Pages Conclusion Age Strategy: Patience
  23. 23. Pages
  24. 24. Introduction Content Links Age Pages Conclusion Page Strategy: Be a Resource! VS
  25. 25. Introduction Content Links Age Pages Conclusion Page Strategy: Install a BLOG
  26. 26. Introduction Content Links Age Pages Conclusion Ongoing google.com/analytics
  27. 27. Introduction Content Links Age Pages Conclusion With Google Analytics, You Can Measure • Visits • Page Views • Pages per Visit • Average Time on Site • Bounce Rate • New Visitors google.com/analytics • Returning Visitors • Best Performing Keywords • Where People are Coming From • + much, much (ridiculously) much more!
  28. 28. Introduction Content Links Age Pages Conclusion Summary • Build quality, diverse, rich content relevant to your industry that will benefit your users and is easily shareable! • Capitilise on link opportunities from relative, authoritative websites in your industry! • Work hard on your website to continually improve it! Age can be trumped by the other factors! • Using the method of creating structured, quality content, repeat this process and increase the amount of pages your website has!
  29. 29. Introduction Content Links Age Pages Conclusion Conclusion
  30. 30. Introduction Content Links Age Pages Questions? Questions?
  31. 31. Introduction Content Links Age Pages Questions? Resources • Beginners Guide to SEO: seomoz.org/beginners-guide-to-seo • Google Analytics: google.com/analytics/ • oDesk (Outsource Anything!): odesk.com • Ezine Articles: ezinearticles.com • Find me on Twitter!: @MatthewForzan
  32. 32. Introduction Content Links Age Pages Conclusion Thank You!

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