SES San Francisco 2013

•

1 like•914 views

The document is a presentation by Tim Ash, CEO of SiteTuners, about improving website conversions. It discusses common issues with how websites present information to visitors, including not understanding the visitor's perspective, difficulty finding products, and not providing enough relevant details. Ash provides recommendations in five parts on how to improve awareness, interest, desire, and the purchasing process by addressing these issues.

Copyright © 2013, SiteTuners - All Rights Reserved.
A Conversion Odyssey:
Wandering in the E-commerce Wasteland
Tim Ash – CEO SiteTuners
#SESSF @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
• Conversion-focused website blueprints (tactical or strategic)
• Landing page test plans & testing strategy
• Internal optimization team training & mentoring
• More than 1200 clients worldwide since 2002
About SiteTuners

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
SiteTuners E-commerce Background
SiteTuners has successfully improved over 200 e-commerce catalogs.
SiteTuners principals have keynoted & presented at dozens of e-commerce events worldwide.

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Part I
Walk a mile in my shoes
(you don’t understand your visitors)

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Takeaways
You are not like your visitors…
• You know to much - have a framework to fill in the gaps
• You are too patient - willing to put up with major issues
• You care – others are not invested at all

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Part II
If you can’t find it easily,
it does not exist
(awareness)

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Takeaways
• Your site does not exist in a vacuum
• The search does not start on your site
• Make sure key categories are visually discoverable
• Don’t use banners with motion – they are evil
• Carousels are useless and not discoverable
• Don’t rely exclusively on text nav-bar labels

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Part III
The power of self-selection
(interest)

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Useful interest taxonomy - Style
Modern
Traditional

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Useful interest taxonomy - Materials
Leather
Fabric

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Useful interest taxonomy - Function
Futon
Daybed
Sofa
Chaise

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Takeaways
• Provide a small number of clear and useful choices
• Do not show product-level items too early
• Don’t “throw up” all over your visitors (too many items)
• Not everything is a “filter” at this stage
• Create useful taxonomies & product wizards
• Fix your onsite search

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Part IV
Give me what I want
(desire)

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Things I Care About
• Dimensions
• Build quality
• Comfort of bed
• Color options
• Cost
• Availability – lead time
• Old sofa disposal
• Guarantees
• Return policy
• Financing options
• That others like it
• That my wife likes it

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Takeaways
• Give me the details
• Help me experience it
• Let me customize it
• Don’t hide key information - group it spatially
• Let me save my in-progress work & share with others

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Part V
Get out of my way,
and don’t surprise me
(action)

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Takeaways
• Be clear about the money
• Not everything should be a button
• Prioritize buttons if you have more than one
• Follow existing conventions – don’t reinvent the wheel
• Relieve anxiety before it arises (add transactional trust)

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
A Resource for Conversion Rate Optimization
Get it on Amazon
• Revised and expanded 2nd edition
• Over 150 pages of new content
• E-commerce best-practices section

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Giveaway – Free Express Review
• Unflinchingly honest interactive review of landing page or website
• 45- or 90-min video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http://Express-Review.com - Starts at $699
$200-off (order by 9/27/2013 and mention “SES”)

Copyright © 2013, SiteTuners - All Rights Reserved.
Save $250 off of Conversion Conference
Upcoming 2013-2014 shows:Sep 30- Oct 1
Boston Berlin, London, San Francisco,
Paris, Chicago
Use promo code SESSF13

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Other opportunities to see me at SES
• Live Rapid Fire Landing Page Critiques (Expo Hall - Now)
• Roundtable Lunch Discussion (Today)
Please complete the session survey – I read every comment

Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash
Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1

Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast-paced session, landing page optimization author and expert Tim Ash describes a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!

GenderMarketing - 11 november 2012.key

GenderMarketing

Assignment4spitfire69

Affluent sales toolschknox01

[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...

SiteTuners Conversion Rate Optimization

Tricks and Treats of High Converting Lead Gen Forms

SiteTuners Conversion Rate Optimization

Scary forms and landing pages lead to frightening conversions. Join SiteTuners and LeadSpend this Halloween, and learn how to magically turn the most ghastly landing page into a spell-binding conversion machine. In this devilishly fun webinar you'll learn: *Why most B2B sites have dreadful form-fill rates *How to bewitch your visitors with the right copy, layout and offer *Techniques for bringing inactive subscribers back from the dead *How to keep your list from becoming an email graveyard If your conversion rate makes you want to scream bloody murder, watch this free 50-minute webinar to learn the tricks (and treats) of high-converting lead generation forms. Presented by Tim Ash and Craig Swerdlow.

U.S. Steel U. S. Steel Conference Call Available On July 29 2008finance15

(Webinar) Content Marketing: Neuromarketing Science 2014

SiteTuners Conversion Rate Optimization

Why do we take action on certain things and pass up other offers that defy logic? The answers are now clear. Join host Byron White and guest Tim Ash, CEO of SiteTuners, on a wild ride through neuromarketing where decision making and logic collide. Learn about your three brains, and why your logical one is unlikely to turn browsers into buyers. Best of all, several lucky subscribers will put Tim and Byron to the test with a free website review offering conversion advice. Learn all this and more... What motivates your primitive self How to profit from neuromarketing Neuromarketing principals in action Live website review

That’s Irrational! Why Trying To Persuade The Logical Brain Won’t Get Results Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!

Interactive Day San Diego 2014

SiteTuners Conversion Rate Optimization

That’s Irrational!Why Trying To Persuade The Logical Brain Won’t Get Results Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!

WordStream & SiteTuners: The A/B Testing Myth [Webinar]

Internet Marketing Software - WordStream

In this webinar with WordStream's own Larry Kim and SiteTuners' Tim Ash, you'll learn the secrets of optimizing your conversion rates. They'll reveal: >Why settling for small A/B testing victories actually hinders your success >When to throw out your landing page altogether >How to radically replace your CTA and 5x your conversion rate! You’ll walk away with 6 counterintuitive but insanely powerful strategies to milk more conversions out of your landing pages. Check it out! For more information on WordStream, visit www.wordstream.com

PeSA Internet Conference Australia 2014 - Session

SiteTuners Conversion Rate Optimization

The Seven Deadly Sins Of Landing Page Design & Live Site Reviews Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.

Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...

Unbounce

Digital marketers love a good bandwagon. And with technology evolving at hyperspeed, it's no wonder that so many of us jump on the latest trend without fully knowing how it might impact conversions. In this Unwebinar, join bestselling author and landing page expert Tim Ash as he dispels many of the misconceptions around conversion rate optimization and gives you the reality check that you need to succeed. You'll learn: -Why you shouldn’t just rely on your web designer to create your landing pages -When testing won’t help (and what to do about it) -How to go responsive without compromising the mobile user experience -Why you can’t use software as a replacement for skilled optimization expertise ...plus, much more!

2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9SiteTuners Conversion Rate Optimization

Startup Marketing Conference - October 23, 2014

SiteTuners Conversion Rate Optimization

MarketLive eCommerce Summit 2013

SiteTuners Conversion Rate Optimization

Why Your Online Catalog Sucks, And What To Do About It Most online catalogs are squandering potential profits needlessly. In this fast-paced and entertaining keynote and noted landing page optimization author and expert Tim Ash, you will learn about a number of powerful strategies for improving conversion rates. Learn to identify the common problems that are present in almost every online catalog, and how to avoid them.

7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash

Formstack

Slides from Formstack's 7/23 webinar, featuring Tim Ash of SiteTuners. Join conversion rate optimization expert and bestselling author Tim Ash as he navigates a world littered with bad online forms. After having improved thousands of forms, Tim's personal mission is to help you avoid common conversion-killing mistakes, including poor design, bad copy, and no engagement. In this webinar, you will learn: **Top form conversion mistakes to avoid **Tips for designing a form that is accessible to users **How to engage with leads after they submit your form **Proven ways to write form copy that converts

Tim Ash's Keynote to Affiliate Summit West 2013SiteTuners Conversion Rate Optimization

PILMMA - Internet Domination Boot Camp for Lawyers 2013

SiteTuners Conversion Rate Optimization

Internet Domination Boot Camp for Lawyers! This is for you whether you’re new to Internet Marketing for your Law Firm – in which case you will leave with advanced Internet Marketing acumen, or if you’ve been a student of Internet Marketing for quite some time – you’ll discover little things that swing BIG doors wide open in your acquisition of new cases from online marketing. HERE’S SOME OF WHAT YOU’LL MISS BY NOT ATTENDING: * How to use A-B split testing to increase your leads and conversions * How to use Google analytics for targeted campaigns * Using – Google analytics beyond the standard reports And much more.

Conversion Mythbusting

Affiliate Summit

Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...

E-Commerce Brasil

Conversion Rate Optimization – É irracional! Por que vender para o cérebro lógico não vai trazer resultados (auditórios unificados – manhã) Tim Ash, Chair da Conversion Conference e autor do bestselling “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” Apresentação feita durante o Congresso E-Commerce Brasil Search & Vendas 2013. Mais informações, acesso: http://www.ecommercebrasil.com.br/eventos/congresso-e-commerce-brasil-de-search-vendas-2013/

Ecommerce Hands on Workshop - Tim Ash

SiteTuners Conversion Rate Optimization

How much money are you losing because of poor performance of landing pages? Changes in the efficiency of a landing page can dramatically improve the profit of their online marketing programs. This workshop will provide you with an efficient and practical training on optimizing landing pages. Tim Ash is the largest global guru on this subject and has come to Brazil to help you improve conversions by applying the "Matrix" methodology on your landing page or website. The "Matrix" is a framework for understanding your audience from a perspective of a user-centered design. This will create actions that the visitors will reach their goals.

E-Commerce Brasil Tim Ash Keynote

SiteTuners Conversion Rate Optimization

PubCon Las Vegas - October 8th, 2014 - Optimizing Web

SiteTuners Conversion Rate Optimization

The Conversion Maturity Model: A Roadmap to Profitability

Optimizely

PubCon Las Vegas 2013

SiteTuners Conversion Rate Optimization

[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...

SiteTuners Conversion Rate Optimization

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...

SiteTuners Conversion Rate Optimization

How to Leverage SiteTuners Conversion Rate Optimization

Similar to SES San Francisco 2013

MivaCon 2013 Tim Ash Keynote

SiteTuners Conversion Rate Optimization

PeSA Annual Internet Conference Australia 2014 - Keynote

SiteTuners Conversion Rate Optimization

Interactive Day San Diego 2014

SiteTuners Conversion Rate Optimization

That’s Irrational!Why Trying To Persuade The Logical Brain Won’t Get Results Take a wild ride through neuromarketing and find out about the evolutionary collage inside of your head. You actually have three brains, and appealing to logical one is unlikely to produce results. Learn what motivates your primitive self, and how to profit from these insights from noted conversion rate optimization expert Tim Ash!

WordStream & SiteTuners: The A/B Testing Myth [Webinar]

Internet Marketing Software - WordStream

PeSA Internet Conference Australia 2014 - Session

SiteTuners Conversion Rate Optimization

Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...

Unbounce

2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9SiteTuners Conversion Rate Optimization

Startup Marketing Conference - October 23, 2014

SiteTuners Conversion Rate Optimization

MarketLive eCommerce Summit 2013

SiteTuners Conversion Rate Optimization

7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash

Formstack

Tim Ash's Keynote to Affiliate Summit West 2013SiteTuners Conversion Rate Optimization

PILMMA - Internet Domination Boot Camp for Lawyers 2013

SiteTuners Conversion Rate Optimization

Conversion Mythbusting

Affiliate Summit

Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...

E-Commerce Brasil

Ecommerce Hands on Workshop - Tim Ash

SiteTuners Conversion Rate Optimization

E-Commerce Brasil Tim Ash Keynote

SiteTuners Conversion Rate Optimization

PubCon Las Vegas - October 8th, 2014 - Optimizing Web

SiteTuners Conversion Rate Optimization

The Conversion Maturity Model: A Roadmap to Profitability

Optimizely

PubCon Las Vegas 2013

SiteTuners Conversion Rate Optimization

[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...

SiteTuners Conversion Rate Optimization

Similar to SES San Francisco 2013 (20)

MivaCon 2013 Tim Ash Keynote

PeSA Annual Internet Conference Australia 2014 - Keynote

Interactive Day San Diego 2014

WordStream & SiteTuners: The A/B Testing Myth [Webinar]

PeSA Internet Conference Australia 2014 - Session

Conversion Mythbusting: Common Misconceptions That Are Killing Your Landing P...

2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9

Startup Marketing Conference - October 23, 2014

MarketLive eCommerce Summit 2013

7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash

Tim Ash's Keynote to Affiliate Summit West 2013

PILMMA - Internet Domination Boot Camp for Lawyers 2013

Conversion Mythbusting

Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...

Ecommerce Hands on Workshop - Tim Ash

E-Commerce Brasil Tim Ash Keynote

PubCon Las Vegas - October 8th, 2014 - Optimizing Web

The Conversion Maturity Model: A Roadmap to Profitability

PubCon Las Vegas 2013

[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...

More from SiteTuners Conversion Rate Optimization

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...

SiteTuners Conversion Rate Optimization

How to Leverage SiteTuners Conversion Rate Optimization

PubCon Las Vegas - October 7th, 2014 - Power of Visual

SiteTuners Conversion Rate Optimization

PubCon - Las Vegas October 7th, 2014 - Mobile Presentation

SiteTuners Conversion Rate Optimization

(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic

SiteTuners Conversion Rate Optimization

Featured Presenter: Angie Schottmuller On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage. Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.

(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...

SiteTuners Conversion Rate Optimization

Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls. Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why? Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals: * Who is spending money on mobile devices, what are they buying, where and how? * 3 techniques for capturing the sale using mobile devices * The secrets of success for conversions on both smartphones and tablets

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...SiteTuners Conversion Rate Optimization

PubCon - New Orleans 2014

SiteTuners Conversion Rate Optimization

OptiCon 2014

SiteTuners Conversion Rate Optimization

Test. Optimize. Innovate. We are thrilled to bring together customers, partners, testing evangelists, and web design experts under one roof for OptiCon. Discussion topics will run the gamut from building and expanding testing cultures within organizations, making marketing data accessible and actionable, and democratizing the process of data collection and experimentation so that anyone in an organization can test for themselves.

11 Obvious A/B Tests You Should Do Today

SiteTuners Conversion Rate Optimization

45 minute webinar featuring Neil Patel A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs. In this webinar we will show you: -How running A/B tests on colors can reduce your cost per acquisition (CPA) -How testing the right element in an explainer video can crush it -Examples of simple A/B tests that can help you get more revenue out of your existing traffic

[Webinar] The Language of Compelling Offers

SiteTuners Conversion Rate Optimization

"Low cost" or "inexpensive"? Exclamation point or not? There's a lot to consider when developing offers, and the fact is, how you deliver your offer is actually more powerful than the offer itself. Join us for this 1-hour webinar featuring author and conversion optimization expert Tim Ash and SpyFu CEO Mike Roberts, developer of Convertasaurus. Tim will reveal some of the characteristics shared by the most compelling offers, and Mike will share research from thousands of winning (and losing) to show you how to leverage the language of conversion. If you've ever struggled to develop the optimal online ad copy, headline or call to action, you won't want to miss this webinar.

[Webinar] Building Better B2B Landing Pages + Live site reviewsSiteTuners Conversion Rate Optimization

More from SiteTuners Conversion Rate Optimization (12)

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...

How to Leverage

PubCon Las Vegas - October 7th, 2014 - Power of Visual

PubCon - Las Vegas October 7th, 2014 - Mobile Presentation

(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic

(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...

PubCon - New Orleans 2014

OptiCon 2014

11 Obvious A/B Tests You Should Do Today

[Webinar] The Language of Compelling Offers

[Webinar] Building Better B2B Landing Pages + Live site reviews

Recently uploaded

Putting the SPARK into Virtual Training.pptx

Cynthia Clay

This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.

Memorandum Of Association Constitution of Company.ppt

seri bangash

www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Arihant Webtech Pvt. Ltd

The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

Introduction to Amazon company 111111111111

zoyaansari11365

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

What are the main advantages of using HR recruiter services.pdf

HumanResourceDimensi1

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

VAT Registration Outlined In UAE: Benefits and Requirements

uae taxgpt

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

agatadrynko

Enterprise Excellence is Inclusive Excellence.pdf

KaiNexus

Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

Improving profitability for small business

Ben Wann

In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

BBPMedia1

Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

FINAL PRESENTATION.pptx12143241324134134

LR1709MUSIC

Unveiling the Secrets How Does Generative AI Work.pdf

Sam H

At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.

Project File Report BBA 6th semester.pdf

RajPriye

The-McKinsey-7S-Framework. strategic management

Bojamma2

anas about venice for grade 6f about venice

anasabutalha2013

Premium MEAN Stack Development Solutions for Modern Businesses

SynapseIndia

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Lital Barkan

Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯 We will dig deeper into: 1. How to capture video testimonials that convert from your audience 🎥 2. How to leverage your testimonials to boost your sales 💲 3. How you can capture more CRM data to understand your audience better through video testimonials. 📊

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

Recently uploaded (20)

Putting the SPARK into Virtual Training.pptx

Memorandum Of Association Constitution of Company.ppt

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Introduction to Amazon company 111111111111

The Influence of Marketing Strategy and Market Competition on Business Perfor...

What are the main advantages of using HR recruiter services.pdf

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

VAT Registration Outlined In UAE: Benefits and Requirements

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

Enterprise Excellence is Inclusive Excellence.pdf

Improving profitability for small business

RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...

FINAL PRESENTATION.pptx12143241324134134

Unveiling the Secrets How Does Generative AI Work.pdf

Project File Report BBA 6th semester.pdf

The-McKinsey-7S-Framework. strategic management

anas about venice for grade 6f about venice

Premium MEAN Stack Development Solutions for Modern Businesses

LA HUG - Video Testimonials with Chynna Morgan - June 2024

Buy Verified PayPal Account | Buy Google 5 Star Reviews

SES San Francisco 2013

2. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash • Conversion-focused website blueprints (tactical or strategic) • Landing page test plans & testing strategy • Internal optimization team training & mentoring • More than 1200 clients worldwide since 2002 About SiteTuners

3. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash SiteTuners E-commerce Background SiteTuners has successfully improved over 200 e-commerce catalogs. SiteTuners principals have keynoted & presented at dozens of e-commerce events worldwide.

12. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Takeaways You are not like your visitors… • You know to much - have a framework to fill in the gaps • You are too patient - willing to put up with major issues • You care – others are not invested at all

20. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Takeaways • Your site does not exist in a vacuum • The search does not start on your site • Make sure key categories are visually discoverable • Don’t use banners with motion – they are evil • Carousels are useless and not discoverable • Don’t rely exclusively on text nav-bar labels

30. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Not useful interest taxonomies • Color – secondary to the other choices • Price – don’t know what is reasonable • Brand – don’t really know any

31. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Takeaways • Provide a small number of clear and useful choices • Do not show product-level items too early • Don’t “throw up” all over your visitors (too many items) • Not everything is a “filter” at this stage • Create useful taxonomies & product wizards • Fix your onsite search

33. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Things I Care About • Dimensions • Build quality • Comfort of bed • Color options • Cost • Availability – lead time • Old sofa disposal • Guarantees • Return policy • Financing options • That others like it • That my wife likes it

38. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Takeaways • Give me the details • Help me experience it • Let me customize it • Don’t hide key information - group it spatially • Let me save my in-progress work & share with others

45. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Takeaways • Be clear about the money • Not everything should be a button • Prioritize buttons if you have more than one • Follow existing conventions – don’t reinvent the wheel • Relieve anxiety before it arises (add transactional trust)

47. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash A Resource for Conversion Rate Optimization Get it on Amazon • Revised and expanded 2nd edition • Over 150 pages of new content • E-commerce best-practices section

48. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Giveaway – Free Express Review • Unflinchingly honest interactive review of landing page or website • 45- or 90-min video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://Express-Review.com - Starts at $699 $200-off (order by 9/27/2013 and mention “SES”)

49. Copyright © 2013, SiteTuners - All Rights Reserved. Save $250 off of Conversion Conference Upcoming 2013-2014 shows:Sep 30- Oct 1 Boston Berlin, London, San Francisco, Paris, Chicago Use promo code SESSF13

50. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Other opportunities to see me at SES • Live Rapid Fire Landing Page Critiques (Expo Hall - Now) • Roundtable Lunch Discussion (Today) Please complete the session survey – I read every comment

51. Copyright © 2013, SiteTuners - All Rights Reserved. #SESSF @tim_ash Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1

SES San Francisco 2013

Recommended

Recommended

More Related Content

Similar to SES San Francisco 2013

Similar to SES San Francisco 2013 (20)

More from SiteTuners Conversion Rate Optimization

More from SiteTuners Conversion Rate Optimization (12)

Recently uploaded

Recently uploaded (20)

SES San Francisco 2013