Presentation by The Webby Awards' Claire Graves, as she unveils thought-provoking new research on how advanced algorithms, machine learning, & bots redefine modern life. To watch the on-demand webinar, which includes context and great videos, go to: http://hs.wpengine.com/webinar-2017-webby-talk-this-automated-life

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December 6, 2017
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WHAT YOU’LL LEARN:
● Best in class Webby Award-winning projects
● How AI is redefining modern life
● What machine learning really means for business
● Ways consumers are responding to automation (research study)
● How brands are activating on these trends
● Q&A

4. #wpewebinar
Managing Director
The Webby Awards
@TheWebbyAwards
Claire Graves
INTRODUCING TODAY’S EXPERT
● Grew up in South Australia
● Went to University in Edinburgh, Scotland
● Has lived in New York for 7 years
● Favorite yoga pose is Savasana

5. This Automated Life
2017 Webby Talks

6. 18 Cities, 9 Countries
300 Talks
#WebbyTalks
We’re Traveling
Around the World

7. 2017 Webby Talks
Presented by

8. INTRODUCTION TO THE WEBBYS

9. 70+
NUMBER OF ENTRIES NUMBER OF COUNTRIES
13,000
2017
THE BIGGEST INTERNET AWARD
X
INTRODUCTION TO THE WEBBYS

10. INTRODUCTION TO THE WEBBYS

11. I ONLY GET
FIVE WORDS?
WEBBY 5-WORD SPEECH
DAVID BOWIE - Lifetime Achievement 2007

12. v
PONCHO
BEST USE OF MESSAGING
2017
“DOES THAT
COME WITH FRIES?”

13. The People Walker
WEIRD
2017
WEIRD JOBS
MAKE
AMERICA
GREAT

14. MISSING RICHARD
SIMMONS
BEST DOCUMENTARY PODCAST
2017
“RICHARD COULDN’T
BE HERE
TONIGHT”

15. v
POKEMON GO
BEST MOBILE GAME
2017
“THIS SUMMER
WILL BE
LEGENDARY.”

16. BBDO NEW YORK
AGENCY OF THE YEAR
2017

17. BBDO NEW YORK
Sandy Hook Promise: Evan

18. BBDO NEW YORK
AGENCY OF THE YEAR
2017
“THANKS FOR NOT
PRESSING SKIP.”

20. 2017 Webby Talks
This
Automated
Life

21. How advanced algorithms, machine learning,
and bots redefine every aspect of our lives,
including what it means to be human.
This Automated Life

22. The science of getting computers to act
without being explicitly programmed.
Machine Learning

23. Chapter 2
Automation
Everywhere

24. Facebook

25. Tess X2AI

26. Thomas Jefferson University Hospital Philadelphia

27. Brian Eno REFLECTION

28. FAMA fama.io

29. UBS Trading Floor 2008

30. UBS Trading Floor 2017

31. Starsky Robotics

32. Shenzhen China

33. Jinan China

34. University of Cambridge + Indian Institute of Science

35. University of Cambridge + Indian Institute of Science

36. Dreamture willrobotstakemyjob.com

37. Dreamture willrobotstakemyjob.com

38. Dreamture willrobotstakemyjob.com

39. Carnegie Mellon University

40. Elon Musk Billion-Dollar Crusade to Stop the A.I. Apocalypse

41. Autonomous Car Trap James Bridle

42. Knightscope K5 Security Robot

43. Area Robot Drowns in Fountain

44. Area Robot Drowns Suspected Suicide

45. Co-Workers Mourn Area Robot

46. Boston Dynamics - Office Robot

47. Chihuahua or Muffin - crimesagainstai.com

48. Pug or Loaf - crimesagainstai.com

49. Labradoodle or Fried Chicken - crimesagainstai.com

50. Labradoodle or Fried Chicken - crimesagainstai.com

51. Automated
for the People
Chapter 3

52. Automation has
had a significant
impact on my
daily life
65%
Yes
35%
No
Webby YouGov Survey - Sept 2017
Question:

53. Have used AI
technology in the
last 12 months
Question:
79%
Yes
21%
No
Webby YouGov Survey - Sept 2017

54. I am uncomfortable
relenting these
personal decisions
to AI & automation
Question:
0 20 40 60 800 20 40 60 80
Webby YouGov Survey - Sept 2017

55. I am uncomfortable
relenting these
personal decisions
to AI & automation:
Question:
0 20 40 60 800 20 40 60 80
Webby YouGov Survey - Sept 2017

56. I am uncomfortable
relenting these
personal decisions
to AI & automation:
Question:
0 20 40 60 800 20 40 60 80
Webby YouGov Survey - Sept 2017

57. I am uncomfortable
relenting these
personal decisions
to AI & automation:
Question:
0 20 40 60 800 20 40 60 80
Webby YouGov Survey - Sept 2017

58. My privacy is at
risk because of
AI & automation:
Question:
Webby YouGov Survey - Sept 2017
55%
No
45%
Yes

59. 28%
AI
72%
Human
Who do you trust more, an
automated system or a
human to:
Recommend a Restaurant?
Question:
Webby YouGov Survey - Sept 2017

60. 28%
AI
72%
Human
Question:
Who do you trust more, an
automated system or a
human to:
Manage Your Retirement
Portfolio?
Webby YouGov Survey - Sept 2017

61. Who do you trust more, an
automated system or a
human to…
Make a Medical Diagnosis?
Question:
Webby YouGov Survey - Sept 2017
14%
AI
86%
Human

62. Question:
Who do you trust more, an
automated system or a
human to…
Give You Driving Directions?
Webby YouGov Survey - Sept 2017
66%
AI
34%
Human

63. What will AI &
automation be
able to do within
the next decade?
Question:
Webby YouGov Survey - Sept 2017
0 20 40 60 800 20 40 60 80
Self Driving Deliveries 80%
Sell a Product in a Store 72%
Diagnose a Medical Condition 64%

64. Chapter 4
Automated
for the Future

65. Starbucks Chatbot

66. Spotify Facebook Chatbot

67. Sephora Kik Chatbot

68. The North Face thenorthface.com/xps

69. The North Face thenorthface.com/xps

70. Grow your Audience Wordlift.io

71. Ford + Dominos

72. Ford + Dominos

73. Ford + Dominos

74. Ford + Virginia Tech University

75. Ford + Virginia Tech University

76. Anheuser-Busch + Otto

77. Kentucky Fried Chicken China

78. Kentucky Fried Chicken China

79. 1. Automation is changing us as humans
2. Be hyper-conscious of concerns
3. High expectations for future of AI
4. Earn trust with ideas that makes life
easier
Takeaways
Follow #AutomatedReads

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Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS

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WP Engine Resource Center
RESOURCES
The Webby Awards
Enter to Win a Webby (hurry! Dec 15 deadline)
Velocitize
Webby for Good
2018 Trend Report: This Automated Life

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