1Classification	– Internal
Webex Meetings	Playbook	Excerpts
For	Customer	Success	Managers
01	May	2018
2Classification	– Internal
Cisco	Playbook	Requirements
› Consistent	content	used	
by	all	Webex CSMs	and	
their	customers
› Shift	to	value	based	story	
telling	to	drive	up	
adoption
› A	complete	guide	on	
how	to	launch	Webex in	
a	large	enterprise
› Adoption	toolkit	for	IT	
project	managers
› Adoption	toolkit	for	lines	
of	business	
› Why	to	and		how	to	
content	- customisable
Why? What Where?
› Browse	and	download	
(no	login	required)
› https://communities.cis
co.com/community/tec
hnology/collaboration/s
park-webex/content
Sei Mani	engaged	by	Cisco	to	write	and	design	a	Webex Meetings	Playbook	for	Customer	Success	Managers
3Classification	– Internal
How	to	launch	Webex in	your	enterprise
Comprehensive	guide	for	IT	project	managers
• Planning	guide	on	how	to	capture	
information	related	to	key	areas	
required	for	successful	deployment
4Classification	– Internal
IT	Planning	Toolkit
Launch	email	best	practice
• Used	by	customer	IT	project	teams	
for	launch	communications	
• Customisable
5Classification	– Internal
How	to	launch	Webex in	your	line	of	business
Guide	for	LOB	champions
• Webex launch	guide	for	
champions	in	each	line	of	
business
• Assets,	email	copy	provided	
in	each	section
• Guide	on	how	much	effort	
is	needed	for	each	launch	
activity
6Classification	– Internal
People	Manager	Line	of	Business
One	page	value	proposition/use	case
• Webex Meetings	in	context
• Used	by	CSMs	and	customer	project	
teams	to	share	with	employees	in	this	
line	of	business
7Classification	– Internal
Sales	Line	of	Business
One	page	value	proposition/use	case
• Webex Meetings	in	context
• Used	by	CSMs	and	customer	
project	teams	to	share	with	
employees	in	this	line	of	business
8Classification	– Internal
IT	Line	of	Business
One	page	value	proposition/use	case
• Webex Meetings	in	context
• Used	by	CSMs	and	customer	
project	teams	to	share	with	
employees	in	this	line	of	business
9Classification	– Internal
Marketing	Line	of	Business
One	page	value	proposition/use	case
• Webex Meetings	in	context
• Used	by	CSMs	and	customer	
project	teams	to	share	with	
employees	in	this	line	of	business
10Classification	– Internal
IT	Planning	Toolkit
Promotional	assets
Poster
Web	site	banner	ad
Poster
11Classification	– Internal
Marketing	Adoption		Planning	Toolkit
Promotional	assets
12Classification	– Internal
Adoption		Planning	Toolkit
Desk	drops	by	line	of	business
13Classification	– Internal
Adoption		Planning	Toolkit
Desk	drops	by	line	of	business	with	getting	started	instructions	and	check	lists
Ask us about producing customer
success content
Leon Benjamin
+44 7974 766615
leon.benjamin@sei-mani.com

Webex Meetings Playbook Excerpts