7 Steps to Rocking Your Brand on Social MediaKatia Millar
Learn powerful tips & strategies that will help you better communicate your WOW and magic in your personal/business brands, marketing and social media — so that you can…
* Align your purpose, mission and vision with your brand
* Connect with your tribe in a deeper, more authentic way
* Create a more powerful impact, make a bigger difference, have more freedom and fun!
De este modo y por este camino, la neuroeducación se adentra en el conocimiento de aquellos cimientos básicos de cómo aprender y memorizar, y cómo enseñar. Y cómo hacerlo mejor en todo el arco de adquisición del conocimiento y los múltiples ingredientes que lo constituyen.
2017 02-22 Oxford Global Biomarker Congress, Manchester, Alain van GoolAlain van Gool
Outline of various technology infrastructures (in Radboudumc, Netherlands, European) aiming at filing innovation gaps in personalized medicine and health research.
My slides of the Webinar with Singularity University on 9 Design Principles on Exponential (10X) Business Models. I have studied over 50 business models to discover patterns on exponential features. You can find examples of Zappos, Netflix here and 9 design principles based on the business model canvas.
How to Deal with Constant Change by Verizon Product ManagerProduct School
Patricia Morizio shares lessons learned from building at scale in a company transitioning from a project to product mindset. She talks about the challenges and opportunities of not just building tech, but also changing user behavior and perception of your product.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
7 Steps to Rocking Your Brand on Social MediaKatia Millar
Learn powerful tips & strategies that will help you better communicate your WOW and magic in your personal/business brands, marketing and social media — so that you can…
* Align your purpose, mission and vision with your brand
* Connect with your tribe in a deeper, more authentic way
* Create a more powerful impact, make a bigger difference, have more freedom and fun!
De este modo y por este camino, la neuroeducación se adentra en el conocimiento de aquellos cimientos básicos de cómo aprender y memorizar, y cómo enseñar. Y cómo hacerlo mejor en todo el arco de adquisición del conocimiento y los múltiples ingredientes que lo constituyen.
2017 02-22 Oxford Global Biomarker Congress, Manchester, Alain van GoolAlain van Gool
Outline of various technology infrastructures (in Radboudumc, Netherlands, European) aiming at filing innovation gaps in personalized medicine and health research.
My slides of the Webinar with Singularity University on 9 Design Principles on Exponential (10X) Business Models. I have studied over 50 business models to discover patterns on exponential features. You can find examples of Zappos, Netflix here and 9 design principles based on the business model canvas.
How to Deal with Constant Change by Verizon Product ManagerProduct School
Patricia Morizio shares lessons learned from building at scale in a company transitioning from a project to product mindset. She talks about the challenges and opportunities of not just building tech, but also changing user behavior and perception of your product.
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
A trustmark for the Internet of Things (IoT). An initiative by ThingsCon with support from the Mozilla Foundation.
Learn more at trustabletech.com and thingscon.com.
Presented at ThingsCon Salon Berlin, 17 July 2018.
Presentation: Listening to Influence
Presented by: Alberto Canal, Vice President of Corporate Communications, Verizon Communications, Inc.
Tapping into a strong pipeline of influencers focused on the connected home of the future
How Verizon Uses Disruptive Developments for Organized ProgressMongoDB
With the advent of new database engines and constant data growth, the traditional way of database management has reached the next evolutionary/revolutionary phase. Every disruption in a continuum can lead to disorganized progress in any big organization. This session talks about how Verizon IT is assimilating this new disruptive model and leveraging its abilities to sustain organized progress and transform the way IT acts as a business enabler. We will discuss some of our early use cases -- such as VZ Web, our online employee portal -- and what it was like to bring in and embrace MongoDB at a Fortune 15 company.
Social media is impacting all parts of organizations – and market intelligence is no exception, with new ways to listen, mine data from new sources, create “always on” communities, and understand behavior and visualize trends. “Social” technologies are changing the way people learn, make decisions and judge brands. Market intelligence professionals can leverage these new realities or risk irrelevance. This presentation covers:
• What world-class companies are learning through social technologies
• How to create a “listen-engage-measure-share” research model
• How social media can increase the value of market intelligence functions (and MI career paths) within organizations
• New best practices for using social technology to enable “wisdom of the crowd” internally and externally
Collaborated with a team to create a tool which sales team could use to sell the solutions and services VES provides. Chose/altered all art, copy and voice to brand standards.
Similar to bw23-nyfinalpresentation-verizon-130426104853-phpapp02 (20)
1. SocialMedia.org
Video Case Studies
Laurie Shook
Working Together Better: Case Study on
Implementing Enterprise Collaboration
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell
2. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 1
PTE15561 03/13
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Working Together Better
Case Study on Implementing Enterprise Collaboration
Laurie Shook
Verizon Enterprise
April 17, 2013
3. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
The Challenge for Large Organizations:
“Two-thirds of [social media’s] potential value lies in improving
collaboration and communication within and across enterprises”
--McKinsey Global Institute
4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
Internal Collaboration Platform: Expected Benefits & Uses
• Who to go to about what?
• Ask the community
– Can I sell…..?
– When will X be available?
– Reference customer for X product?
• Celebrate successes
• Customer & project collaboration
• Team sites
• Q&A on all hands meetings
• Live conference updates
• Executive customer visit notes
5. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
Strategy & Timeline
Implementing
Salesforce.com
(SFDC) CRM
application across
Verizon Enterprise
Solutions sales
force.
Leverage
Salesforce.COM
Chatter to enable
collaboration within
CRM & across
broader
organization
Aggressive 90 day
launch window
Oct. Evangelists;
Nov. Managers;
Jan. Remainder of
Verizon Enterprise
Solutions
6. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
Launching the Chatter Application
• Launched prior to SFDC
• Established initial adopter groups
• Used to communicate with sales Hero
Community
• Used to track issues during testing
• Created Training video that was a
required course for sales organization
• Developed “chattiquette”
• Executive encouragement
• Weekly Chatter Champion
7. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
Observations
• Mobile accessibility is critical
• Sales force equipped with
new iPads concurrent with
launch
• App downloads “reminded”
everyone else to do it
• Desktop client also critical for
ongoing use
• Challenge sustaining
executive participation at high
engagement level
Meet your new best friends: @ and #
8. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
Results: Groups
High % Private Groups
Public
Private
50
938
0
100
200
300
400
500
600
700
800
900
1000
Previous Post-Chatter
Example: Product
Group Membership
Growth (UCCaaS Team)
More than 3700+
Internal Groups
Formed
9. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
Internal Group Diversity
• General Education
– Alternative to internal employee
email communication, newsletters
• Customer opportunity
– Can serve as meeting substitute
• Product
– Community Q&A
• Departmental
– Document sharing
• Occasion specific
– Tradeshows, collaboration
• System help groups
– Hash tags #HELP
10. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
0
20000
40000
60000
80000
May
Jun
July
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Measuring Success: Regular Users and Content Creation
0
20
40
60
80
May
June
July
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
% Regular Users
Content Creation
Reached peak at
62% regular users
(defined as 13 daily log ins a month)
Achieved goal:
40k monthly
contributions
(comments and posts)
11. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10
Key Takeaways
Link to Existing
Applications
Leadership
Involvement
Simple &
Intuitive
Mobile
Access
12. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11
Laurie Shook
@LaurieShook
Laurie.Shook@Verizon.com
13. Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2011
socialmedia.org/blogwell
SocialMedia.org
Case Studies
This presentation is from
BlogWell
New York
April 17, 2013
socialmedia.org/blogwell
