The document outlines the agenda for the 2018 North American Employee Engagement Conference in Chicago, including sessions on increasing employee engagement at companies like Chili's and Cisco, and how giving employees more time can spark innovation. Breakout sessions will also cover how to connect employee engagement to customer experience, using social media and culture to drive engagement, and how companies like Caterpillar, Boeing, and others are approaching engagement. The conference is organized by The Employee Engagement Awards in association with various companies focused on improving workplace culture and engagement.
From Stranger to Customer: How to Drive More Leads and Close More SalesAngela Leavitt
This was a 2-hour seminar presented at ITExpo 2018 and covers key marking foundational elements like branding, messaging and personas, as well as two proven methods for effective lead generation.
Learn from and fix 3 common blunders.
Kyle Lagunas, Research Manager, Emerging Trends in Talent Acquisition & Staffing at IDC
Lisa Holden, Employer Communications Manager at Glassdoor
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
The VIP Treatment: Elevate Your Candidate ExperienceGlassdoor
A memorable candidate experience is the key to finding great talent (and keeping it). But, creating a consistent series of interactions that are branded, human and easy to mirror across multiple offices is no small task.
What makes your candidate experience memorable? Learn impactful stories of how experts J.T. O’Donnell, Founder & CEO at Work It Daily, and Martin Pisciotti, VP of Employee Careers at T-Mobile, have designed every phase of the recruiting process to attract the right people, positively influence corporate reputation, boost employee referrals, and encourage more informed candidates to apply.
Proactive networking: How to use connections to reel in the big fish | Talen...LinkedIn Talent Solutions
Forget about candidates. Great prospects are the key to great hires. But to hire great prospects, hiring managers must play a bigger role than ever before in the entire process. In this session, Lou Adler walks us step-by-step from the intake meeting to the final close describing how recruiters can partner with their hiring managers to improve quality of hire.
The Key to Attracting (and Retaining) Top Healthcare TalentGlassdoor
Learn to use employer branding to boost hiring.
Jenn Brinn, Digital Marketing Strategist at Premise Health
Lauren Rubin, Enterprise Account Manager at Glassdoor
From Stranger to Customer: How to Drive More Leads and Close More SalesAngela Leavitt
This was a 2-hour seminar presented at ITExpo 2018 and covers key marking foundational elements like branding, messaging and personas, as well as two proven methods for effective lead generation.
Learn from and fix 3 common blunders.
Kyle Lagunas, Research Manager, Emerging Trends in Talent Acquisition & Staffing at IDC
Lisa Holden, Employer Communications Manager at Glassdoor
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
The VIP Treatment: Elevate Your Candidate ExperienceGlassdoor
A memorable candidate experience is the key to finding great talent (and keeping it). But, creating a consistent series of interactions that are branded, human and easy to mirror across multiple offices is no small task.
What makes your candidate experience memorable? Learn impactful stories of how experts J.T. O’Donnell, Founder & CEO at Work It Daily, and Martin Pisciotti, VP of Employee Careers at T-Mobile, have designed every phase of the recruiting process to attract the right people, positively influence corporate reputation, boost employee referrals, and encourage more informed candidates to apply.
Proactive networking: How to use connections to reel in the big fish | Talen...LinkedIn Talent Solutions
Forget about candidates. Great prospects are the key to great hires. But to hire great prospects, hiring managers must play a bigger role than ever before in the entire process. In this session, Lou Adler walks us step-by-step from the intake meeting to the final close describing how recruiters can partner with their hiring managers to improve quality of hire.
The Key to Attracting (and Retaining) Top Healthcare TalentGlassdoor
Learn to use employer branding to boost hiring.
Jenn Brinn, Digital Marketing Strategist at Premise Health
Lauren Rubin, Enterprise Account Manager at Glassdoor
Hire and Retain at Scale: Interviewing and OnboardingGlassdoor
Learn how to develop a hiring and onboarding strategy that will help you recruit and retain the best-fit candidates for your organization. Salesforce shares their secrets on how they develop and measure their hiring strategy.
SearchLove San Diego 2019 - Wil Reynolds - 10 Conversation Changing VisualsDistilled
Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
Your Quick-Start Guide to Thriving EmployeesGlassdoor
Join us for a webinar to see how to overcome workplace stress and boost productivity in your organization.
Joey Hubbard, Director of Training at Thrive Global
Maeve Lucas, Managing Director, Talent Strategist at Accenture
Lisa Holden, Employer Communications Manager at Glassdoor
Small businesses often tell us talent is their most valuable asset. With a lean, efficient team, every person is critical to success. But finding ‘rock star’ talent is a challenge - from identifying people who fit with your company’s unique values, to competing with big companies’ brands and perks. In addition, many small businesses are in regional centers with less than ample local talent.
To learn more about overcoming these hurdles, we looked to a vibrant regional center: Blacksburg, Virginia. Earlier this year, local business leaders from the Roanoke-Blacksburg area convened for the first LinkedIn Live event, and shared the tactics they use to attract top talent.
Check out the slideshow for a full list of best practices we discussed.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
How to really tie your digital PR strategy to tangible SEO goalsJames Watkins
James Watkins' deck on 'How to REALLY tie your digital PR strategy to tangible SEO goals' - presented at Brighton SEO's Online PR Show on Wednesday 9 December 2020.
The Questions to Ask Instead: Email Performance MeasurementChad S. White
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions.
In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many:
- Subscribers opened your email?
- Subscribers clicked through my email content?
- Email recipients clicked through and converted?
In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.
>> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the workshop organized by Hong Kong Retail Management Association (HKRMA) on June 8, 2017 on the topic of Performance Management.
30 best small companies to watch by The Silicon ReviewPavan Kumar
These companies are not only the best small brands in their particular sector, but are giving a tough competition to the industry leaders. The companies that are enlisted are known for their passion and commitment, ability to choose right employees and partners, customer centric approach and more over the ability to conduct business globally.
The Highest Impact Email Marketing Trends of 2020Chad S. White
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.
In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020.
Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020
SearchLove San Diego 2019 - James Corr - How to Better Communicate with DataDistilled
Data's not limited to one field, one discipline or one industry and it's inescapable in Digital Marketing and it's the currency of decision-makers in today's world. If you can't speak it well, your insight/recommendation/pitch will likely fall on deaf ears. In this session, James will share his experiences at Seer as both an analyst and Team Lead to provide actionable takeaways, practical tips, best practices and a Google Data Studio template for Google Analytics and Search Console.
The State of Email Marketing (Email Evolution Conference 2020)Chad S. White
Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918, worst financial crisis since 1933, and worst social unrest since 1968.
The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year.
In this keynote for the ANA's 2020 Email Evolution Conference, Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
Building a culture of measurement: PR Week Breakfast BriefingBuiltvisible
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
Employee Experience: A quick tour of the new Human ResourcesHuman Capital Media
The term “Employee Experience” has become popular in recent years and several high-profile organizations rebranded their human resources and employee benefits departments to employee experience. Consequently, many HR and benefits professionals are changing their titles and adding an employee experience skill set to their functions and résumés. But what exactly is employee experience and how does it differ from traditional human resources? Join expert Nate Randall, founder and president of Ursa Major Consulting, as he shines a light on distinguishing characteristics of employee experience and how it can produce real value when implemented thoughtfully.
During this webcast, you will:
Learn what leading companies are doing to reimagine the human resources function.
Discover how meaningful an employee experience approach can be.
Understand commonly encountered roadblocks when transitioning.
Prioritizing Which Email Innovations to PursueChad S. White
You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which ones you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this Email Innovations Summit session, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year.
2017 UK Employee Engagement Conference in association with People InsightMatt Manners
This is the collection of the majority of presentations shared to a captive audience in London on March 01, 2017. They cover UK finalists & winners of the coveted Employee Engagement Awards, as well as, thought leading experts in CX, Performance & Recognition.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
Hire and Retain at Scale: Interviewing and OnboardingGlassdoor
Learn how to develop a hiring and onboarding strategy that will help you recruit and retain the best-fit candidates for your organization. Salesforce shares their secrets on how they develop and measure their hiring strategy.
SearchLove San Diego 2019 - Wil Reynolds - 10 Conversation Changing VisualsDistilled
Whether you are e-commerce, local, B2B, B2C, PPC or SEO, this presentation will go over 10 data visualizations that have helped our team change conversations with clients, prioritize workloads, get things done faster and win.
Your Quick-Start Guide to Thriving EmployeesGlassdoor
Join us for a webinar to see how to overcome workplace stress and boost productivity in your organization.
Joey Hubbard, Director of Training at Thrive Global
Maeve Lucas, Managing Director, Talent Strategist at Accenture
Lisa Holden, Employer Communications Manager at Glassdoor
Small businesses often tell us talent is their most valuable asset. With a lean, efficient team, every person is critical to success. But finding ‘rock star’ talent is a challenge - from identifying people who fit with your company’s unique values, to competing with big companies’ brands and perks. In addition, many small businesses are in regional centers with less than ample local talent.
To learn more about overcoming these hurdles, we looked to a vibrant regional center: Blacksburg, Virginia. Earlier this year, local business leaders from the Roanoke-Blacksburg area convened for the first LinkedIn Live event, and shared the tactics they use to attract top talent.
Check out the slideshow for a full list of best practices we discussed.
To learn more about how to make the most of LinkedIn for your small business, visit us at http://smallbusiness.linkedin.com, or follow us on Twitter at @LinkedInSMB.
How to really tie your digital PR strategy to tangible SEO goalsJames Watkins
James Watkins' deck on 'How to REALLY tie your digital PR strategy to tangible SEO goals' - presented at Brighton SEO's Online PR Show on Wednesday 9 December 2020.
The Questions to Ask Instead: Email Performance MeasurementChad S. White
Not achieving your email marketing goals is frustrating, but achieving your goals and then not achieving success is devastating. This often happens when marketers and executives ask the wrong questions, but a solid email marketing strategy starts by asking the right questions.
In this series of free on-demand webinars, we’re discussing several common email marketing questions that brands ask themselves, and then posing some better questions that brands should ask instead. In this 25-minute webinar, we look at common questions some marketers ask about email performance measurement, including how many:
- Subscribers opened your email?
- Subscribers clicked through my email content?
- Email recipients clicked through and converted?
In each case, we’ll explain why those questions aren’t likely to help you achieve the email marketing success that you seek and suggest one or more questions that are better. Along the way, we’ll share advice from some of our more than 500 digital marketing consultants, as well as some real-world experiences from our clients.
>> Watch the on-demand webinar: https://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement
This is a presentation delivered by Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) at the workshop organized by Hong Kong Retail Management Association (HKRMA) on June 8, 2017 on the topic of Performance Management.
30 best small companies to watch by The Silicon ReviewPavan Kumar
These companies are not only the best small brands in their particular sector, but are giving a tough competition to the industry leaders. The companies that are enlisted are known for their passion and commitment, ability to choose right employees and partners, customer centric approach and more over the ability to conduct business globally.
The Highest Impact Email Marketing Trends of 2020Chad S. White
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.
In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020.
Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020
SearchLove San Diego 2019 - James Corr - How to Better Communicate with DataDistilled
Data's not limited to one field, one discipline or one industry and it's inescapable in Digital Marketing and it's the currency of decision-makers in today's world. If you can't speak it well, your insight/recommendation/pitch will likely fall on deaf ears. In this session, James will share his experiences at Seer as both an analyst and Team Lead to provide actionable takeaways, practical tips, best practices and a Google Data Studio template for Google Analytics and Search Console.
The State of Email Marketing (Email Evolution Conference 2020)Chad S. White
Marketers are operating in turbulent times. The challenges are daunting: The worst health crisis since 1918, worst financial crisis since 1933, and worst social unrest since 1968.
The shock to the system has been so great that marketers have largely scrapped their 2020 marketing plans. March marked the new start of the new year. And email marketers need a new plan to succeed going forward. Thankfully, each of the past 4 months have offered lessons that will serve you well as you navigate the rest of this chaotic year.
In this keynote for the ANA's 2020 Email Evolution Conference, Justine Jordan and I discuss the key events of the past 4 months, what marketers can learn from those events, and how those lessons will inform your strategy this year and beyond.
Scott Roen, Vice President, Digital Marketing & Innovation, American Express, shares how the OPEN Forum community, an online destination where entrepreneurs share experiences and learn from one another, is successfully leveraging social platforms and APIs to power the user experience.
Building a culture of measurement: PR Week Breakfast BriefingBuiltvisible
As the PR industry works towards building more robust measurement plans and reporting, Rebecca Brown and Tom Bennet took to the stage at PR Week's Breakfast Briefing to discuss two core principles intrinsic to building a culture of measurement; improving collaboration and changing perceptions.
Are you a Talent Acquisition Innovator? Let's Change the Game, Together.Marie Burns
You're here because you're already a leader in human capital development and have a roadmap to where you're headed for the rest of 2015. Let's go ahead take it to another level. We all FEEL the pain: talent acquisition continues to rapidly evolve and transform in response to in-flux business demands, talent shortages, technology enhancements, generational shifts –you get the point –all while rarely being respected as a "make-it-or-break-it" department. Do these points hit home for anyone? If your answer is no, I'd welcome you to co-host this session with me (@marieburns).
Join in for a fresh, interactive session that will remind and show you the path to enhance innovation within your talent organization. We'll discuss how to change the game, stay ahead of the curve with fresh trends and set yourself up for success by re-engaging the entrepreneur inside yourself. By learning new ways to tap into your outside-the-box self, you will be able to create the "innovative momentum" to drive change, or at least move the dial forward with:
-An easy to apply methodology and examples for finding entrepreneurial white space within your organization
-Brand new talent acquisitions strategies for your current and future workforces
-Understanding how new talent acquisition strategies will be impacted by technology and economic factors (ah,the future)
-Steps to become a talent innovation hub despite the increased difficulty of talent attraction.
It's time to move the needle away from the decaying "tried and true" approaches to ensure that our profession is set up to empower our organizations and people for a successful future.
Employee Experience: A quick tour of the new Human ResourcesHuman Capital Media
The term “Employee Experience” has become popular in recent years and several high-profile organizations rebranded their human resources and employee benefits departments to employee experience. Consequently, many HR and benefits professionals are changing their titles and adding an employee experience skill set to their functions and résumés. But what exactly is employee experience and how does it differ from traditional human resources? Join expert Nate Randall, founder and president of Ursa Major Consulting, as he shines a light on distinguishing characteristics of employee experience and how it can produce real value when implemented thoughtfully.
During this webcast, you will:
Learn what leading companies are doing to reimagine the human resources function.
Discover how meaningful an employee experience approach can be.
Understand commonly encountered roadblocks when transitioning.
Prioritizing Which Email Innovations to PursueChad S. White
You can’t—and shouldn’t—chase every email marketing trend. To help you prioritize which ones you should invest in, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as their predicted impact during 2020. In this Email Innovations Summit session, I share which trends are Unproven Opportunities, Competitive Differentiators, and Proven Essentials—and highlight the risks, controversies, and efforts around some of them. By the end, you’ll have a much better idea of where to direct your email marketing investments this year.
2017 UK Employee Engagement Conference in association with People InsightMatt Manners
This is the collection of the majority of presentations shared to a captive audience in London on March 01, 2017. They cover UK finalists & winners of the coveted Employee Engagement Awards, as well as, thought leading experts in CX, Performance & Recognition.
Why should consumers buy from you instead of your competitors or other choices, including doing zilch? In other words, what are your key differentiators or unique selling points? As more consumers use social media to reach brands,superb social customer service is becoming an important business differentiator.
Seventy-one percent of consumers who experience good customer service on social media are likely to recommend a brand based on their most recent experience, according to the 2012 State of Social Customer Service Report. And an Edison study says 32 percent of consumers expect a response on social media within 30 minutes.
These studies represent a huge opportunity for brands today. Although there are many other brands with similar features as you and doing content marketing to the hilt, superb social customer service is where most are lacking. In fact, only 10 percent of companies deliver great customer service (Help Scout). In this webinar, we'll learn the five best practices in social customer service. Please join our panel of experts to discuss:
-Identifying the vision and objectives of your brand’s social customer service
-Building a team to meet your brand’s social customer service objectives
-Creating a process for responding to negative and positive messages
-Providing your team with customer social and product history in an easy to use system
-Defining a specific, measurable social customer service differentiator
-Measuring your social customer service performance
Improving Employee Engagement with VideoMediaPlatform
As today’s work environment becomes more mobile and dispersed, it is increasingly challenging to keep employees fully engaged. With research showing that improving employee engagement leads to higher levels of profit, higher shareholder return, better employee performance and greater employee retention, increasing employee engagement has become a mandate for today’s human resources and corporate communications professional.
Presented by N. Robert Johnson, Practice Leader, Workforce Communications at The David Group.
A strong employer brand is a competitive advantage to attract, engage and retain talent. This presentation looks at what an employer brand is; why it's critical for enterprise-wide success; the ingredients in creating one; and key KPIs.
UPSTART Live Spring Summit - The New, New ThingWorkforceNEXT
The New, New Thing: Latest Innovations in Recruiting and Workforce Management Solutions.
Presented By Ziv Eliraz, ZAO; Mark DeChant, Findly; David Lyon, RoundPegg; Tim Lambert, Jobvite; David Kent, Oilpro
The Networked Organization - The New Foundation for High-PerformancePolly Pearson
Everything about work is changing in the 21st Century. Global businesses are facing the biggest transformation of workforce and productivity management since 1850, at the dawn of command and control as the norm for managing organizations.
This presentation shares why such transformation happening, and case study examples of success, including a sample deployment timeline.
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Let’s face it, it is becoming harder and harder to attract the best talent. And without great people, you’ll never achieve a high-performance culture. As a result, your growth ambitions will be left unfulfilled. In short, it is critical to have an “irresistible” pay offer.
In this presentation, you will learn:
What a well-crafted pay philosophy should address and why it matters to the people you are trying to attract.
How to design a pay approach that appeals to the millennial employees you need to recruit.
Why a compensation strategy rooted in a value-sharing model is essential to an irresistible pay offer.
How top talent evaluates your compensation plan—and what they want it to help them achieve.
Why “how” you pay top producers is more important than “how much” you pay them.
How to create a rewards plan that offers unlimited earnings potential and pays for itself.
To watch the recording, visit https://www.vladvisors.com/webinars/the-3-parts-of-an-irresistible-pay-offer
Engaging buyers with a compelling and captivating value-based story builds trust and rapport, creates a foundation for meaningful conversations and demonstrates your track record as a reputable salesperson. Grabbing a prospect’s attention with a story that elicits an emotional response they can relate to and involves a business issue they are wrestling with reinforces a key ValueSelling Framework® principle: People make emotional buying decisions for logical reasons.
Culture Talk: Creating an Engaging Environment Polly Pearson
Human Capital Institute Conference:
Polly shares EMC's case study for employment branding and employee engagement via Web 2.0 behaviors and tools. The presentation also includes research on the business benefits of strong employee engagement, and her tips for how to get started with Web 2.0 inside an enterprise.
Why Customer Journey Mapping is So Essential to Growing Your BusinessGreenRope
This highly informational webinar covers what journey mapping is, how it is used to improve your customers’ experience, and ultimately understand how your organization is aligned to deliver experiences that customers love to tell their friends about. This session is hosted by Customer Experience Consultant & Journey Mapping Practice Expert, Charlie Colquhoun and moderated by Marketing Manager at GreenRope, Alessandra Gyben.
Amplify Your Employer Brand Through Employee AdvocacyPostBeyond
The best employer branding content comes from within your organization. Whether it’s showcasing your workplace culture, job posts or company events – compelling content can help attract and recruit top talent.
By leveraging your employees to amplify your employer branding, you tap into their potential to reach and influence thousands through their social networks
5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)...saastr
Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick and Anthony for an open and honest look into their playbook for building the Customer Success category: the needle movers, the mistakes, and everything in between.
5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)Anthony Kennada
Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta and CMO Anthony Kennada found themselves in when they joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick and Anthony for an open and honest look into their playbook for building the Customer Success category: the needle movers, the mistakes, and everything in between.
There has been a shift in the buying behavior of the modern consumer. To win a modern consumer means to reach them at the right time, right place, and with the right content. The last 10 years has seen some companies thrive and others die because of their choices on innovation and customer experience. In this talk, we will discuss the marketing strategies to remain competitive and stand out among consumers that are demanding more trust, authenticity, and involvement in the brands they choose.
Customer Engagement in a Digital WorldCynthia Clay
60-minute webinar on the importance of the customer experience across all customer touch points, introducing the Blazing Service customer service training program.
Similar to 2018 North American Employee Engagement Conference Slides (20)
Based in Australia & New Zealand and put your employees at the heart of your business - then you should enter The 2017 ANZ Employee Engagement Awards. Deadline September 16, 2017
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
4. TELL THE WORLD
Wifi
Network: EEConference
Password: Engagement
Twitter
#EmployeeEngagement &
@ee_awards
Facebook
facebook.com/eeawards
5. DOWNLOAD THE EMPLOYEE ENGAGEMENT HUB APP
Search “Employee Engagement Hub”
Click yes to accept push notifications
Once opened go to ‘search’ button and click on the
Employee Engagement Awards and Conference
logo
Login using email and password: Chicago
6. WHAT’S COMING UP?
• 08.45 – Welcome Note – 2018: The Year of the Employee
• 08.55 – Chili’s Bar & Grill – Finding Meaning @ Chili’s
• 09.20 – Cisco – #WEARECISCO
• 09.40 – PeopleScience Table Talk – Want to Spark More Innovation?
Give Employees the Gift of Time
• 10.00 – Temkin Group – Connecting the Dots Between Employee
Engagement and Customer Experience – By The Numbers
• 10.20 – Break & Refreshments
• 10.40 – Starr Conspiracy – Insurgents vs. Incumbents: Will Employee
Engagement Overtake Talent Management?
• 11.00 – Limeade – How to Boost Employee Engagement and Prevent
Burnout
• 11.20 – The Rebel Playbook – How to be a Rebel
• 11.40 – Break & Refreshments
7. WHAT’S COMING UP?
• 12.00 – Jason Lauritsen – 2018 Employee Engagement Entry Themes &
Research
• 12.20 – 2018 North American Employee Engagement Awards
Ceremony
• 13.00 – Lunch and Networking
• 13.45 – Panel Debate & Culture Collaboration Session
• 14.45 - Break & Refreshments
• 15.00 – Caterpillar – Safety First
• 15.20 – SimplyConnect Consulting – Want Better Engagement?
Starting Thinking Like the CMO
• 15.40 – Break & Refreshments
• 16.00 –Boeing – Driving the Business with the Voice of Employee
• 16.20 – Jeffrey Hayzlett – Think Big,Act Bigger,The Rewards for Being
Relentless
• 17.00 – Cocktail Hour & Live Entertainment
13. It is no longer enough to simply create a quality product or service to make your
presence known; to truly stand out from the crowd, you must become part of
people’s lives in a consistent, authentic way.
59. THE PANEL
ASHLEY WHILLANS
Harvard Business
School
CHARLOTTE BLANK
Maritz Motivation
Solutions
JEFF KREISLER
PeopleScience
DARREN LEVINE
Regional Municipality
Of Durham
60. Innovation of Time
A PeopleScience Table Talk
Jeff Kreisler
Editor, PeopleScience (Moderator)
Charlotte Blank
Chief Behavioral Officer, Maritz
Ashley Whillans, Ph.D.
Assistant Professor of Business
Administration, Harvard Business School
Darren Levine
Innovation and Research Unit, The
Regional Municipality of Durham, Ontario
Canada
83. The Starr Conspiracy | Confidential
83
Talent Management vs. Employee Engagement?
Download the report:
https://tinyurl.com/TalentManagement2018
84. The Starr Conspiracy | Confidential
84
Which One Will Win? That’s Not the Right Question.
“We want to understand what works
here rather than what worked at any
other organization.”
— Laszlo Bock, former head of HR at Google
“Best practices in HR are usually
defined as whatever Google is doing.”
— Patty McCord, former head of HR at Netflix
85. The Starr Conspiracy | Confidential
“When used right,
technology becomes an
accelerator of momentum,
not a creator of it.”
85
— Jim Collins, Good to Great
86. The Starr Conspiracy | Confidential
86
Market Cycles for Talent Technology
Talent 1.0
(beginning 2000)
Talent 2.0
(beginning 2010)
Talent 3.0
(beginning 2016)
Maximizing
Value of People
Maximizing
Value of the
Workplace
Maximizing
Value of Actual
Work
87. The Starr Conspiracy | Confidential
87
Talent 1.0: Integrated Talent Management
● Tech enablers: The internet, SaaS
● Brutal facts: HR software for HR that
sped up bad processes. It’s a terrible
employee experience.
● Focus: Built for the organization
● Vision: Maximizing the value of people
● Business Outcome: Management
structures that extract value
88. The Starr Conspiracy | Confidential
88
Internet BoomHierarchical Workplace War for Talent
90. The Starr Conspiracy | Confidential
90
Talent 2.0: Employee Engagement
● Brutal facts: Better employee
experience, but the needle hasn’t
budged on engagement.
● Market context: iPhone launch, global
economic meltdown
● Focus: Built for the employee
● Vision: Maximizing the value of
the workplace
● Business Outcome: Engage
employees, create business value
● Tech enablers: Smartphones/mobile
(“B2C UX”), social media, behavioral
economics, well-being
91. The Starr Conspiracy | Confidential
91
Breakdown of Hierarchy The Millennials Death of the Performance Review
93. The Starr Conspiracy | Confidential
93
Talent 3.0
● Brutal facts: HR needs to be
involved in how work gets done.
● Market context: Tech backlash
(#MeToo, #FakeNews, hacking
scandals, data privacy)
● Focus: Built for the workforce
● Vision: Getting the right work done
well together
● Business Outcome: Productivity
● Tech enablers: Big data, AI, machine
learning, bots, conversational UI
94. The Starr Conspiracy | Confidential
94
Gen Z Ethical Design Focus on Culture Employee Experience
95. The Starr Conspiracy | Confidential
95
So What?
● All still operable: 1.0 is reinvigorating, 2.0 is ongoing, 3.0 is showing promise
● There’s no one right answer; there’s your right answer
● Start with strategy, then find the technology
● You probably need to hire a consultant — said the consultant
● Make choices that build human connections, unleash potential (manager to employee,
organization to employee, etc.), and tell stories
● New focus: How work gets done
● Key trends to watch:
○ The manager-employee conversation
○ The organization-employee conversation
○ Culture/purpose/social responsibility
○ Employee-centric development, soft skills
96. The Starr Conspiracy | Confidential
96
Download the
Talent Management 2018 report at:
https://tinyurl.com/talentmanagement2018
178. 1. Surveys are still an effective and
important tool in employee
engagement work—when used
properly.
THEMES AND TRENDS
179. 2. Employee Net Promoter Score
(eNPS) is being used more regularly
as a proxy for employee engagement.
THEMES AND TRENDS
180. Employee Net Promoter Score (eNPS)
“On a scale of zero to ten, how likely is it that you would
recommend this company as a place to work?”
0 1 2 3 4 5 6 7 8 9 10
Not at all likely Extremely likely
PROMOTERS DETRACTORS eNPS
181. 3. Recognition is a major emphasis
in most programs.
• Traditional service awards
• Peer to Peer
• Values alignment
THEMES AND TRENDS
182. 4. Employee “activation” strategies are
being used to ensure the voice of the
employee is regularly heard.
• Ambassadors, Champions, Committees, etc.
• Values/culture creation
THEMES AND TRENDS
183. 5. Organizations are creating and
funding programs aimed at helping
employees get beter connected with
one another.
THEMES AND TRENDS
184. Of note…
✓ Community and volunteerism
✓ Cultural clarity
✓ Inclusion and belonging
✓ Flexibility
185. What theme is most surprising
to you?
What did you expect to see on the list
that isn’t there?
Discuss
190. THE PANEL
LINDSAY WOLFF LOGSDON
Culture Lab X
JOSH LEVINE
Culture Lab X
RUTH DANCE
The Employee
Engagement Alliance
JULIE ANN SULLIVAN
Business Culture Expert
NICOLE DESSAIN
DISRUPT HR
JOY ORDIONI
Brandemix
ANN RATCLIFF
Fuel 50
DAVID LAHEY
Fond.co
209. Caterpillar: Confidential Green
CAT SOLUTIONS - REORGANIZATION
• Recently gone through
reorganization.
• How are people feeling post-
reorganization?
• Does the team support and
understand the strategic direction?
• Do they believe in the direction?
• Do they feel connected to other
team members?
212. Caterpillar: Confidential Green
High commitment, pride
and enthusiasm,
because they know why
they’re doing what
they’re doing and the
impact that their work
has on customers
Valued and empowered
team members because
of collaboration.
THEMES FOR POSITIVE EMOTIONS
213. Caterpillar: Confidential Green
THEMES FOR NEGATIVE EMOTIONS
Anxiety due to uncertainty
about the long-term goals of
the company
People feel disconnected as
their roles are undefined
within the Solutions team
Team members are irritated at
the lack of systems that are
needed to support the
business, and by the promises
made to clients that aren’t
realistic. Work-life balance is a
struggle.
214. Caterpillar: Confidential Green
STRATEGIC DIRECTION
Understanding of the strategic
direction
Team does not have a strong
understanding of the strategic
direction.
Belief in the strategic direction
34% ‘Neither agree nor disagree,
which presents a significant
opportunity to win people over.
63% do believe in the strategic
direction.
215. Caterpillar: Confidential Green
CONNECTION WITHIN THE TEAM
Connection with direct supervisor
Results showed that supervisor
capability was high and very
positive with regards to supporting
their team members in their role
Connection with other
team members
Results showed that a
high number of people
did not feel connected
to the rest of the
Solutions team
224. HR
1. Attract — gain
customers
2. Sell — get them
to buy more and
more
3. Wow — deliver a
great experience
Marketing
1. Attract — gain
customers
2. Sell — get them
to buy more and
more
3. Wow — deliver a
great experience
?
?
?
?
228. WorkWork Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work
WorkWork
WorkWork
WorkWork
229. Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work
WorkWork
WorkWork
WorkWork
Work Environment
Love my team
Why can’t
we…
Do they know what they
are doing?
Oh well, love my
job…
Have no idea how I’m really
doing….
This could be a cool
project
Nope, same old, same
old
Urgh. My
manager…
That grass looks greener
Work Work Work Work Work Work Work Work Work Work Work Work
WorkWork
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
WorkWork
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
WorkWork
Work Work Work Work Work Work Work Work Work Work Work Work Work
230. Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work Work
Work Work Work Work Work Work Work Work Work Work Work Work Work
WorkWork
WorkWork
WorkWork
• Workforce planning
• Open requisitions
• Time to fill
• Exit interviews
• Turnover
• Annual survey
233. Real-Time Data
+
People Insights
Manager effectiveness low in 25% high
risk union locations
35% turnover risk in Group 9…job
satisfaction and alignment are lagging
30% of High-Potential employees scoring
below peers
These three teams have improved 8 out of
10 metrics in just 45 days. How?
237. • # of campaigns
• Frequency
• Media variety
• Open rates
• Click-through
rates
• Attendee counts
• Website hits
• Website visits
• Video watch
rates
• Likes, shares
• Calls to service
• Hits to service
• Sign-up rates
• Activity rates
• Milestone
reachers
• Likes, shares
• Referral rates
• Completion
rates
• Results data
• Referral rates
• Likes, shares
• Testimonial
rates
Grab their
attention
through
effective
marketing
Watch how
they do or
don’t use
what you’ve
provided
Monitor how
well
consumers
take the first
step
See how well
initiators
stick with it
Look at
behaviors
shift for
those who
make it to
the end
238. • Coupled with
Great American
Smokeout
• Targeted 367
vs. mass
comms.
• 72% open rate
• 64% click-
through rate
• 500+ website
visits
• 75%+ video
watch rate
• 287 made
contact
• 90% joined
challenge
• 142 quitters
• 4 new
testimonials
• 40+ referrals2 calls received
in the previous
year
0 quitters in the
previous year
241. EAP: Aging
Parents
Preventive
Care
Saving on
Taxes
Retirement
Readiness
Happy
1,000th Day
Employee
Referral
Happy 1st
Anniversary
Congrats on
Promotion
Feedback
Reminders
Manager
Tips
Saving for
CollegeEAP: Teens
Helping the 25
yr old get care
EAP:
Toddlers
EAP: Post-
baby
401k
Match
Using Your
FSA
401k
Inactivity
Voluntary
Benefits
Tobacco
Cessation
Returning from
leave tips
Going on
maternity
leave
257. CONNECT PROTECT EXPLORE INSPIRE
Bold Vision, Bright Future
Enterprise Technology Strategy
257
Mission Outcomes Themes
Founded 2013
“Renaissance
Career
Development”
Champions:
Paul Rusnock, Michelle
Parker, Bill Sargent
13 Major Events
1000+ Attendees
30+ Leaders
153 Business Ideas
Generated
1054 Exposed to
Site Vision
dVS I – IV:
• “The Boeing Tracks”
• “Inward & Outward
Satellite Strategy”
• “One Boeing,
Unlimited Opportunities”
• “Our Space, New Space,
Open Space”
dVS V:
• “Open Space 100 Campaign”
dVS VI:
• “Month of Vision”
Steve Epner, Lunch and Learn Host
Naveed Hussain, Keynote
Bruce Chesley, Keynote
Erik Daehler, Keynote and Facilitator
“Renaissance Career Development”
http://davinci.web.boeing.com
Creativity, Conviction, Connection
Organic, Dynamic, Seismic Interactive, Contemporary
Multi-Disciplinary, One Boeing
Innovative
258. CONNECT PROTECT EXPLORE INSPIRE
Bold Vision, Bright Future
Enterprise Technology Strategy
258
Satellite Systems
Action Board
• Meets consistently
after each Summit
• CSS, GSS and SDC
engr, ops, supply
chain, capture, and
finance leadership to
review & act
upon ideas
People
Our employees feed ideas at
the da Vinci Summits & are
rapidly fed back next
actionable steps from the
Action Board
5 da Vinci
Summits
• First Time Quality
• Process Cycles
• Supply Chain
• Business Capture
• Inclusion
Timeline:
• 5 Summits in 5 Months
• May – September
Goal:
• 100 Generated Ideas
• Crowd-Sourcing Innovation
Methodology:
• “Open Space” Paradigm
• Mastered from Boeing Ventures
2016 Open Space 100 Campaign
259. CONNECT PROTECT EXPLORE INSPIRE
Bold Vision, Bright Future
Enterprise Technology Strategy
259
Four Principles
• Whoever comes is the right people
• Whatever happens is the only thing that could have
• When it starts is the right time
• When it’s over it’s over
Law of
Two Feet
• If you find yourself in a situation where
you are neither learning or contributing,
move somewhere where you can.
What You
Need
• Marketplace
• Circle
• Blackboard
• Breathing
Open Space – “The Energy Of a Good Coffee Break”
260. CONNECT PROTECT EXPLORE INSPIRE
Bold Vision, Bright Future
Enterprise Technology Strategy
260
Open Space – “The Energy Of a Good Coffee Break”
261. CONNECT PROTECT EXPLORE INSPIRE
Bold Vision, Bright Future
Enterprise Technology Strategy
261
Results: $20M Savings in Product Unit Costs