The document discusses how social media is transforming companies from within. It notes some key statistics on the growth of social media platforms like blogs, videos, and profiles. It also contrasts the traditional ways companies operated using terms like "orders", "stability", "rules", and "fear" with how social media encourages values like "transparency", "trust", "peers", and being "agile" and "self-organizing". It raises questions about moving beyond hierarchical structures and competition to a model of collective intelligence and cooperation.

1. Change come from within Why social media is most transformative inside the company

2. Social Media Works 200,000,000 blogs 1.5 million residents “ The workers should appropriate the means of production” >100,000,000 videos (65,000/day) www.ebay.com 21 Nov 2006 14,463,346 auctions Almost 4,000,000 articles (10 languages) 400,000,000 profiles 2009: "Twitter" is the world’s most popular English word

3. Social Media Works

4. The Big Shift

5. The Big Shift

6. What’s that coming over the hill?

8. We sell openness

10. A beautiful mind

11. Collective intelligence

13. The network is female

14. IBM’s Ideal Lists

15. Survival of the nicest?