Web3.0 aims to allow everyone to generate business from their online content by addressing issues with previous models. It proposes platforms that make publishing and managing user-generated content into profitable businesses with professional, easy-to-use tools. These would include marketing, retention and financial tools to help users optimize and monetize their content. The goal is to transform hundreds of millions of users into entrepreneurs by enabling them to both publish content and build successful media businesses in one integrated system.

1. web3.0Transformative knowledge @ www.sophotec.com
by Johannes Bhakdi
Web3.0 SERIES by sophotec.com

2. sophotec.com
no-nonsense wisdom technologies
> full version with commented slides
> presentation downloads
> more hot stuff on the web3.0

3. web1.0doing it the good (or bad...) old way.

4. It all started with a simple idea:
put content in the web.

5. Users = consumers
Users consume professionally
produced content
Professional authors
Create content based on what they
think people want
Managers
Hand-manage publishing
businesses
Low content variety
Content production is slow and expensive
Push!
web1.0
Media companies put content in the web and push it to users.

6. Problems
10,000 editors serve 500,000,000 internet users
web1.0
Limited content
Limited creativity
Limited business
web1.0 problem
This old media model ignored the new possibbilities of the internet.

7. web2.0User generated content

8. Then, some smart entrepreneurs invented something new:
User generated content.

9. Yes,
we can!
Authoring platforms
enable everyone to publish!
High content variety
dramatically increases, while
technical quality goes down.
Web2.0 managers
are hand-managing the
platforms
Professional authors
can still publish, but are
competing with – everyone!
Users = authors
users generate content
User generated content
Blogs, videos, photos, music etc.
web2.0
New platforms allow users to generate content themselves

10. YOUCAN PUBLISH!
web2.0
You

11. User generated content
We all serve each other
web1.0
unlimited content
web2.0

12. A revolution!
All people publish. All people boost human progress.
web2.0

13. But there is still a problem.

14. Nobody gets paid.
web2.0
You
Average hourly wage
for web-authors:
0 - 1 US$

15. web2.0Creative minds cannot focus on the revolution.
They have to earn money.
Publishing
1 US$ / hour
Other jobs
20 US$ / hour
20x
more
profitable
>

16. Facts 2008: 99.99% of mind potential remains untapped
1.4 billion people
use the internet
250 million people
share or publish content
manage to make a living from publishing
Only 0.01%
30 million people
are regular publishers
200k people
web2.0

17. No funding = no revolution. *
* Or: even revolutionaries need to GET PAID.

18. web3.0user generated (mind) business

19. A simple idea:
a technology so effective that
every mind can make a living of its creativity, instantly.

20. 250 million users
are potential content producers
1.4 billion users
are content consumers

21. 250 million users
are potential content producers
1.4 billion users
are content consumers
Supply
Demand

22. Supply
Demand
?What is the missing link?

23. Wanted: someone who
> identifies content demand
> organizes supply
> optimizes value building ....
... for 250 million small media
businesses.
Form a new creative economy

24. content generation platform
content serving platformcontent
user community
Extremely
heterogenous
Who can manage
the world ?

25. content generation platform
content serving platformcontent
user community
Extremely
heterogenous
Nobody.
??

26. web 3.0
content generation platform
content serving platformcontent
user community
Extremely
heterogenous
Everybody.

27. web 3.0
25%
75%
Platform
Users
Everybody becomes an entrepreneur.

28. web 3.0
25%
75%
Platform
Users
Everybody manages her media business
Publishing
platforms
Business
platforms

29. web 3.0
25%
75%
Platform
Users
= User generated business

30. Users = entrepreneurs
users generate business!
User generated content
Blogs, videos, photos, music etc.
web3.0
Business platforms empower everyone to become a (media) entrepreneur
User generated business
Premium content, advertising, e-commerce
Authoring platforms
enable everyone to publish!
Business platforms
Everyone can manage
Publish Build business

31. Web1.0, 2.0, 3.0 components
web1.0
web2.0
web3.0
DeliveryCreation Management

32. Key leversof the web3.0

33. Key lever #1
Publish Build business
Refurbish web2.0 platforms
Bye bye blogging ! Provide professional,
easy to use publishing tools for everyone.
1

34. Everyone can publish in one click and look great
 High end media channels
 Rich + visual
 < 5 min setup
 “Mouse click” computer knowledge
sufficient
 Blogs (=web-logs!)
 Static + textual
 60+ min set up
 Advanced computer knowledge
required
web2.0 web3.0
My blog
MY CHANNEL>HTML//tag
HACK
Click!
User experience User experience
5 min60+ min

35. Key lever #2
Business tools
Full scale media management tools for
everyone
Publish Build business
Refurbish web2.0 platforms
Bye bye blogging – users get professional
publishing tools
1 2

36. Marketing, retention and controlling tools for everyone
Marketing tools
Users can create ads, manage their
campaigns, and optimize their offer
B
Retention tools
Automated subscriptions and social
network functionalities increasevisitor
retention for authors
Financial controlling tools
Enable users to optimize their product
range, marketing, profitability and cash
flows
A
C
Time to learn: 5 mins

37. Key lever #3
Add business tools
Full scale media management tools for
everyone
Publish Build business
Refurbish web2.0 platforms
Bye bye blogging – users get professional
publishing tools
Web3.0 pioneers
Authors and platform become one team
1 2
3

38. Change the web2.0 attitude into...
Users / authors
Developers / managers

39. One platform, one community, one team
web3.0 pioneers!

40. Do something!Pave the way onto the web3.0

41. Together we can build the web3.0
Sophotec and 100 pioneering users
are building the web3.0.
Join us at….

42. Join our think tanks at:
www.sophotec.com (become friend)
www.slideshare.net/group/web3.0 (join group)
Facebook group: search for “web3.0 (Sophotec)”
Twitter: twitter.com/klatcher
Contact me: jb@klatcher.com / Facebook (Johannes Bhakdi)
Join & change the world.
www.klatcher.com
Publish. Become profitable. Change the world.

43. Thank you!Johannes Bhakdi
www.sophotec.com

44. www.sophotec.com
No-nonsense wisdom technologies
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