Nestlé Purina ONE wanted to evaluate the effectiveness of a combination of newspapers and TV. Working with Newsworks to evaluate their advertising Nestlé Purina boosted brand commitment, brand values and advertising effeciency.
Nestlé Purina ONE wanted to evaluate the effectiveness of a combination of newspapers and TV. Working with Newsworks to evaluate their advertising Nestlé Purina boosted brand commitment, brand values and advertising effeciency.
This Renault Dacia case study from Spain is a great example of how TV and YouTube can be combined to increase the reach and impact of a campaign. It was found that YouTube reached 17% of consumers, adding 4% reach to TV, but that YouTube and TV needed 13% less investment to achieve the same reach as TV only. Ultimately, the combination of TV and YouTube was significantly more effective than TV alone in lifting spontaneous awareness, consideration and brand values.
Your Questions About [Connected + Linear TV] AnsweredMediaPost
Growth in viewer adoption of connected TV exploded in 2018, but still has a long way to go to match the scale of traditional cable and broadcast. In 2019 marketers know they need to incorporate CTV, but are still grappling with the questions of when, where, and how much?
We have the answers.
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
Adap.tv will present the findings of our State of the Industry survey, drawing on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
NAGRA - Pay-TV Innovation Forum 2017 - Exploring the Next Generation of Growt...NAGRA
Additional visuals and statistics on the European research of the Pay-TV Innovation Forum, a program that explores the next generation business and technology developments of pay-TV operators around the world to uncover and understand what will drive the next phase of growth in the industry. For more information on the program and findings from the first year of research, please visit https://dtv.nagra.com/paytvif.
NAGRA - Pay-TV Innovation Forum 2017 - Key Trends and Findings for North Amer...Christine Oury
Additional visuals and statistics on the North American research of the Pay-TV Innovation Forum, a program that explores the next generation business and technology developments of pay-TV operators around the world to uncover and understand what will drive the next phase of growth in the industry. For more information on the program and findings from the first year of research, please visit https://dtv.nagra.com/paytvif.
Video on Demand, Programmatic VOD, and Addressable TVMediaPost
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
2017 Pay-TV Innovation Forum – Early Findings and Service Provider Portfolio ...Christine Oury
Which pay-TV service providers offer the most advanced product portfolios? What proportion offer stand-alone OTT services and adjacencies - such as IoT or B2B services? What are their innovation priorities? Get a sneak peek at the early findings from the 2017 edition of the Pay-TV Innovation Forum in this latest SlideShare!
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
56. R. Villano “Cityscape. Volume 2”, selezione di fotografie originali e inedite dal 2004 al 2016, con colonna sonora. (41,7 Mb; 1 files, 50 diapositive), Chiron dpt Ph@rma, Roma, settembre 2016.
This Renault Dacia case study from Spain is a great example of how TV and YouTube can be combined to increase the reach and impact of a campaign. It was found that YouTube reached 17% of consumers, adding 4% reach to TV, but that YouTube and TV needed 13% less investment to achieve the same reach as TV only. Ultimately, the combination of TV and YouTube was significantly more effective than TV alone in lifting spontaneous awareness, consideration and brand values.
Your Questions About [Connected + Linear TV] AnsweredMediaPost
Growth in viewer adoption of connected TV exploded in 2018, but still has a long way to go to match the scale of traditional cable and broadcast. In 2019 marketers know they need to incorporate CTV, but are still grappling with the questions of when, where, and how much?
We have the answers.
Icareus Addressable TV Advertising Presentation 2018 - NEWJessica Glad
Want to know what is Addressable TV advertising? And how will it change the TV advertising?
Check this Icareus' Addressable TV Advertising presentation.
Version: 20180814
Adap.tv will present the findings of our State of the Industry survey, drawing on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
NAGRA - Pay-TV Innovation Forum 2017 - Exploring the Next Generation of Growt...NAGRA
Additional visuals and statistics on the European research of the Pay-TV Innovation Forum, a program that explores the next generation business and technology developments of pay-TV operators around the world to uncover and understand what will drive the next phase of growth in the industry. For more information on the program and findings from the first year of research, please visit https://dtv.nagra.com/paytvif.
NAGRA - Pay-TV Innovation Forum 2017 - Key Trends and Findings for North Amer...Christine Oury
Additional visuals and statistics on the North American research of the Pay-TV Innovation Forum, a program that explores the next generation business and technology developments of pay-TV operators around the world to uncover and understand what will drive the next phase of growth in the industry. For more information on the program and findings from the first year of research, please visit https://dtv.nagra.com/paytvif.
Video on Demand, Programmatic VOD, and Addressable TVMediaPost
Canoe will share details about how they are enabling programmatic demand platforms to connect to certified supply platforms to access and purchase premium video ad inventory from select TV networks who utilize the Canoe MVPD VOD Ecosystem. In addition, Canoe will share details about how they are enabling the On Addressability initiative that allows TV buyers to utilize addressable advertising targeting from select TV Networks who utilize the Canoe MVPD VOD and Linear Addressable Ecosystem.
2017 Pay-TV Innovation Forum – Early Findings and Service Provider Portfolio ...Christine Oury
Which pay-TV service providers offer the most advanced product portfolios? What proportion offer stand-alone OTT services and adjacencies - such as IoT or B2B services? What are their innovation priorities? Get a sneak peek at the early findings from the 2017 edition of the Pay-TV Innovation Forum in this latest SlideShare!
Addressable TV: The Re-evolution of the medium TVSocialMedia8
One-way communication and Television ran the show for about 60 years.
We now welcome CMOs to the re-evolution of the medium Television.
TV will transform to more channels, more platforms (cable, ip, connected), more
screens (pc, tablet smartphone), open distribution, VOD, non-linear players (Hulu,
Netflix, Google, Apple, Disney), Web & Social TV and Addressable TV…
56. R. Villano “Cityscape. Volume 2”, selezione di fotografie originali e inedite dal 2004 al 2016, con colonna sonora. (41,7 Mb; 1 files, 50 diapositive), Chiron dpt Ph@rma, Roma, settembre 2016.
The rise of Web 2.0 technologies for business, Web 2.0 applications has benefited small scale industries. We have also come across a lots of changes in few past years such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business leading to high source of income and revenue exposure.
Challenge of Image Retrieval, Brighton, 2000 1 ANVIL: a System for the Retrie...Petros Tsonis
ANVIL is a system designed for the retrieval of images annotated with short captions. It uses NLP techniques to extract dependency structures from captions and queries, and then applies a robust matching algorithm to recursively explore and compare them. There are currently two main interfaces to ANVIL: a list-based display and a 2D spatial layout that allows users to interact with and navigate between similar images. ANVIL was designed to operate as part of a publicly accessible, WWW-based image retrieval server. Consequently, product-level engineering standards were required. This paper examines both the research aspects of the system and also looks at some of the design and evaluation issues.
Pat Kane's presentation to The Future of Media in Scotland conference, 9/4/13 (http://scotsmanconferences.com/viewconference.aspx?id=29). More from http://www.thoughtland.info
Presentación oficial de los 100 días de gestión del Alcalde de Santa Fe de Antioquia, Dr. Saulo Armando Rivera Fernández, donde se rescatan temas como la salud, educación, vivienda, seguridad, orden público, movilidad; entre otros. Como ejes fundamentales para la transformación de la Ciudad Madre de los antioqueños #todosytodas
La programmazione orientata agli oggetti non è quella che vi hanno insegnato a scuola!
Vedremo assieme qual'è il significato di questo paradigma di programmazione, spesso frainteso, e i nuovi obiettivi che ci permette di raggiungere nello sviluppo software.
See how in this Effectiveness case study, the iconic bread baker used print and digital newspapers plus TV to increase sales, penetration and emotional engagement.
How did brand-led newspaper and online newspaper ads coupled with TV positively drive web traffic and active consideration for the credit card provider?
Marketing ROI Measurement & Case Study for TelecomMichael Wolfe
Wireless Telecom is a complex category, with multiple ad messaging from ads for cellphones, cellphone plans and branded messages claiming network superiority. This is an actual case study that sorts all of this out and illustrates the power of marketing measurement and ROI assessment
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Expose your brand to the world with interactive connected tv ads, multi-channel marketing, smart tv ads and OTT advertising. Connected TV advertising made simple with cross-channel cookie-less conversions. Visit 9MediaOnline.com now.
Disrupting Digital Media 2019 - How Technology is Changing TVBench
What is Advanced TV?
Why should I care about it?
What Advanced TV solutions are available in AU?
How can I use Advanced TV to fulfill marketing objectives?
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Ya podemos medir los resultados de las campañas de Branded Content.
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Commissioned by Facebook, this study looks at how Facebook’s reach compare to that of TV networks, how does this reach differ for different demographics and across different dayparts, and how to allocate ad expenditures accordingly.
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How do we plan media in an era where disruption reigns, predictions are unreliable and the country is split into groups of people that apparently loathe each other? Newsworks teamed up with Flamingo and Tapestry to find out more about how the Great British public defines itself.
Marshall McLuhan’s seminal work is 50 years old. The core insight – that a medium shapes and ‘massages’ the message within it – once shaped communications thinking. Newsworks commissioned a combination of qualitative and quantitative research to investigate its relevance following the digital revolution.
New research from the UK's largest independent media agency, the7stars, in partnership with Newsworks, reveals that 63% of the nation want more serendipitous online content.
Peter Field analysed 108 UK cases from the IPA effectiveness awards databank 2012-2016, to understand the business effectiveness of UK newsbrands. This work builds on his previous analysis of 2012 and 2014 cases.
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Patrick Barwise, emeritus professor of management & marketing at London Business School, on how digital media have contributed to a 'post-truth' world.
Vodafone synced the unveiling of its first broadband product with no line charges with the opening of the 24 hour tube, creating the ‘The Late Night Standard’ with MEC and ESI Media.
Sony Pictures' extensive cross-platform partnership with The Telegraph resulted in the biggest box office returns for over 45s Bond has ever had, proving that nobody does it better than newsbrands.
With cycling increasing in popularity in the UK, ŠKODA teamed up with The Telegraph to communicate its lifelong heritage with bikes via Tour de France related activity.
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FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2. 2
Adding brand ads in newspapers strengthens brand equity
and drives visits
• Brand bonding up a third with TV plus newspapers
• Brand newspaper ads improved Comet image on key
service aspects
• Newspapers stimulated 29% increase in people choosing
Comet on last visit to buy electricals
Customer service proposition strongly enhanced
Brand newspapers communicated customer service
elements in significantly greater breadth and depth
Branding, communication of customer service, emotional
engagement and persuasion of the TV brand ad were all
improved when seen alongside a linked brand campaign in
newspapers
Comet:
Headline results
3. 3
TV and national newspapers are the perfect partnership
They are processed in different but complementary ways:
TV is more passive, newspapers involve active processing
TV and newspapers are heavily consumed in the evening.
Media profiles are complementary
Together, the brand impact should be stronger than either
medium separately
Test hypothesis:
Newspapers are perfect partners to TV
4. ““This is the second time we have partnered with
Newsworks and once again we were delighted with the
results achieved during the campaign.
We gained valuable insight into the power of using both
tactical and brand newspaper adverts alongside the TV
brand ad and fascinating learnings on the powerful
multiplier effect of a TV plus newspaper campaign.”
Susan Wilkinson
General Manager of Marketing, Advertising
Comet
The client’s view
Kellogg’s and Optivita are registered trademarks of Kellogg Company
4
Newspaper creative
6. TV naturally delivers ½ of campaign weight
to heaviest ⅓ of viewers
Source: BARB analysis of Comet
TV campaign – Adults
54%
32%
14%
Heavy
Medium
Light
Comet TV campaign
Share of campaign weight by light, medium & heavy TV viewers
6
7. Comet TV campaign
Analysis of heavy TV viewers by social grade
%
7
Heavy TV viewers
more DE than brand profile
Source: BARB analysis of Comet TV campaign – Adults/TGI 2009
Q1 Comet Adults user profile
AB
C1
C2
DE
42
16
21
22
25
32
12
30
Heavy TV viewers social class Comet TGI profile
8. Over ½ of heavy TV viewers
are unemployed
Source: BARB/Markdata analysis – Adults
55%
33%
12%
Heavy TV viewers – Analysis of Employment status
8
Unemployed (inc. retired)
Full-time
Part-time
9. Newspaper audience delivery indexed against commercial TV
Newspapers’ audience profile complements TV
with a profile that is relatively young, ABC1 and London
Source : BARB Jan – Jun 2009 / NRS Jan – Jun 2009
121
139
107
161
111
145
Men 16-24 25-44 AB C1 London
TV: Index v Popn 87 71 92 66 90 82
NPs: Index v Popn 105 99 98 106 100 119
Commercial TV
indexed @ 100
9
11. Sept 08 Oct 08 Nov 08 Dec 08 £m
Media
Target Audience:
Adults 35-70
Brand TV 1.0
Tactical TV 2.6
Brand
Newspapers
0.6
Tactical
Newspapers
1.4
Online
Newspapers
0.1
Research Dates
Millward Brown
Pre-wave
Post-wave
11
Comet:
Test detail
Media Plan
272
TVRs
Campaign objective
Differentiate Comet on the basis of great customer service
1044 TVRs
Sample: 729 ABC1 Adults 30–55, with children
Media Source: NMR/BARB/NRS
420
GRPs
995 GRPs
420 GRPs
12. 9
51
61
81
94
Adding newspapers
boosts brand equity and strengthens bonding by a third
20
64
70
88
98
Bonding -7 +5
Advantage -1 +4
Performance -7 +5
Relevance -7 +3
Presence -1 0
TV Solus TV + NP
Brand Dynamics equity analysis post-wave
% points change on pre-wave
12
18. Brand TV advertising strongly suggests
% answering
Adding brand newspaper ads
significantly improves TV ad communication
23
24
32
32
51
58
+20
+22
+14
+18
+16
+12
Have excellent customer
service
Offer value for money
Is an electrical retailer
you can trust
Have in-depth knowledge
about the products they
sell
Are specialists in
electrical products
Can help you find the
product the best meets
your needs
18
Brand TV only
Brand TV + brand NP
Additional impact of tactical NP:+26
25. Adding brand newspapers
prompts a 47% increase in call to action
Advertising measures – Call to action
Gives me a reason to go out and shop at Comet
Top 2 Box %
25
58
76
85
93
Brand TV only Bran TV + tactical
NP
Brand TV + Brand
NP
Campaign: Brand TV
+ tactical TV + brand
NP + tactical NP
+60+47+31
28. Adding brand newspaper ads
drives re-appraisal
Advertising measures – Re-appraisal
Surprising and gets me to think differently
Top 2 Box %
28
59
65
78
84
Brand TV only Bran TV + tactical
NP
Brand TV + Brand
NP
Campaign: Brand TV
+ tactical TV + brand
NP + tactical NP
Editor's Notes
TV and National Newspapers are the perfect partnership. They are processed in different but complementary ways: TV is more passive, whereas newspapers engage active processing. Both media are heavily consumed in the evening. Media profiles are complementary: newspapers compensate for the inherent weaknesses of commercial TV in London/South and among younger, more upmarket consumers. Together, the brand impact should be stronger than either medium separately.
TV and National Newspapers are the perfect partnership. They are processed in different but complementary ways: TV is more passive, whereas newspapers engage active processing. Both media are heavily consumed in the evening. Media profiles are complementary: newspapers compensate for the inherent weaknesses of commercial TV in London/South and among younger, more upmarket consumers. Together, the brand impact should be stronger than either medium separately.
These heavy TV viewers are more downmarket than the Comet user profile.
Analysis of the data focuses on a comparison of:1) Those who recognise any of the TV advertising but no newspapers (TV solus)2) Those who recognise both the TV and newspaper advertising (TV + NP)3) Those who recognise the brand TV ad – but no newspaper ads (Brand TV only)4) Those who recognise both brand TV and brand newspaper ads (Brand TV + brand NP)5) Those who recognise the brand newspaper ads (Brand NP)6) Those who recognise the tactical newspaper ads (Tactical NP)7) Those who recognise the campaign (TV + Brand NP + Tactical NP)
Brand Dynamics analysis measures brand equity, describing the customer’s journey to loyalty. The strength of the relationship correlates with share of category expenditure, with Bonding representing the strongest brand relationship and share.Comet enjoys a strong presence in the electrical retail market and comparatively good levels of bonding, especially among newspaper readers. Encouragingly, the greatest forward momentum due to the campaign was among those exposed to both the TV and the newspaper ads. Bonding increased by 5% points among TV + newspaper recognisers – an increase of 33%; whereas among those only exposed to TV, bonding levels fell back.