LA ERA DEL VIDEO ONLINE ESTÁ AQUI!!
Y qué mejor ejemplo de ello es la migración paulatina y creciente de los budgets publicitarios de TV a Video Digital. Y es que el video digital no tiene el alcance total que la TV tiene, pero sí tiene la campacidad de segmentación específica por contenido y audiencia, freq. cap y optimizaciones en tiempo real, métricas específicas como el CTR, y Tasas de Finalización, y engagement por mucho mayor.
Aquí un estudio de la IAB, en conjunto con partners de video en el mundo que lo corroboran y detallan.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Altman Vilandrie & Co. 2013 Consumer Video Research ExcerptsWill Richmond
These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
Digital video and tv advertising viewing budget share shift and effectivenessIAB Canada
IAB US in association with Microsoft, Yahoo and Nielsen have released this study that explores the digital video and TV landscape in the U.S.
The study includes great insights into how these two media work together as well as how shifts in spend can affect campaign CPMs and reach.
New fronts video ad spend report - IAB - 2017Romain Fonnier
Advertiser investment in original digital video programming has nearly doubled over the past two years with 80% of brand and agency executives are planning to spend even more on original digital video this year, according to the 4th annual “Digital Content NewFronts: Video Ad Spend Study.” Original digital video is gaining a greater share of total digital video budgets, reaching 47% in 2017. Native Advertising continues to be a key part in these original digital video buys, accounting for 42% of investment.
Some additional key highlights from the study include:
53% of marketers and media buyers surveyed said expanding budgets was a reason for the rise in original digital video spend
Marketers and media buyers are planning to allocate 40% of their original digital video budget after attending the 2017 NewFronts
Advertisers top obstacle in spending more in Original Video Content is quality
Over 60% of advertisers will increase spending on digital video advertising in the next 12 months
Share of digital video ad spend bought programmatically will continue to grow in 2017
Altman Vilandrie & Co. 2013 Consumer Video Research ExcerptsWill Richmond
These are key findings from Altman Vilandrie & Co's 2013 Consumer Video Research showcasing online video viewing adoption, attitudes toward pay-TV and cord-cutting, and millennials' use of broadcast TV.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Triggering Engaged Consumers How Cross-Platform Advertising Generates Online Behavioral Response. The challenges of measuring the effectiveness of cross-media platforms and the multi-screen effect, is presented through the examples of methods and their limitations & analysis of case studies. The presentation is given by Joan FitzGerald Vice President of comScore inc.
As the cable TV world evolves rapidly, it's hard to know who know who the winners and losers will be. Currently, broadcasters, programmers, and cable providers are jockying for the right role in this new ecosystem.
Is OTT a companion or threat, and how do different demographics see these offerings.
We're always glad to brainstorm our ideas - call us anytime.
1Finity Final Presentation (Light Version)Vincent Ledoux
This is the presentation of my eMBA thesis defence (June 2016).
eMBA "Leading Innovation in a Digital World" at Mines-Telecom-Institute.
How a traditional French TV channel could find a new growth driver following viewer’s expectation.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
eMarketer Webinar: The Evolving Online Video LandscapeeMarketer
Join eMarketer Senior Analyst Paul Verna, who will discuss the state of online video content and syndication. After this webinar, you'll have a firm grasp of the online video audience, revenue models and trends for the future.
The latest performance of in-stream advertising formats shows the increased adoption of new formats beyond standard pre-rolls. Take your video & display advertising strategies to the next level by leveraging AdoTube\'s powerful technology & creative!
State Of Online Video - TIMA presentationLouise_Gordon
Glen Caruso presented a very insightful and agnostic overview of what is happening with online video. This was our last Triangle Interactive Marketing Association topic for 2009.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Triggering Engaged Consumers How Cross-Platform Advertising Generates Online Behavioral Response. The challenges of measuring the effectiveness of cross-media platforms and the multi-screen effect, is presented through the examples of methods and their limitations & analysis of case studies. The presentation is given by Joan FitzGerald Vice President of comScore inc.
As the cable TV world evolves rapidly, it's hard to know who know who the winners and losers will be. Currently, broadcasters, programmers, and cable providers are jockying for the right role in this new ecosystem.
Is OTT a companion or threat, and how do different demographics see these offerings.
We're always glad to brainstorm our ideas - call us anytime.
1Finity Final Presentation (Light Version)Vincent Ledoux
This is the presentation of my eMBA thesis defence (June 2016).
eMBA "Leading Innovation in a Digital World" at Mines-Telecom-Institute.
How a traditional French TV channel could find a new growth driver following viewer’s expectation.
Nab14 ca how ott is changing the value chainPatrick Lopez
If pay-TV providers want to monetize content, eyeballs are moving to mobile screens.MSOs should speak to mobile operators to figure out how to get content on mobile devices in a way that operators can support it. There's a low barrier to entry.
TV advertising and digital video ads work better together because they reinforce each other at different parts of the consumers' purchase journeys. Here's the in-depth data that supports these points.
Digital Content NewFronts: Video Ad Spend Study 2014Ho Nguyen
The survey of 297 buy-side executives conducted by the research firm Advertiser Perceptions uncovered a prevailing optimism around digital video, with nearly two-thirds of advertisers (65%) anticipating that they will spend more on digital video advertising in the next year than they did in 2013. This comes in contrast to TV advertising, with two-thirds of respondents saying that they will help pay for their digital video increases by shifting funds from television. Additionally, almost half (48%) of respondents think the increase in their digital video spend will be backed in part by an overall expansion in ad budgets.
ValueClick Media's Director of Video Strategy, Dan Alexander, offers four tips for cross-platform marketers to maximize their digital video ROI. Before digital video, TV was one of the few visual mediums where advertisers knew that when they bought air time, they were getting a specific audience, at a precise time, for a determined spend. While navigating the current video landscape can be unnerving for both traditional and digital marketers – often unsure of what they are getting in return for their time and spend – digital video is where top brands are progressively allocating their advertising budgets.
Now is the time to grow your video comfort zone to meet increasing demand. Learn the 4 essential questions to ask your video ad provider.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...IAB Europe
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Presentation from LOGIN in Lithuania, March 2011. The presentation itself can be found at Youtube: http://www.youtube.com/watch?v=8hCU0Lg7GQk
Feel free to borrow slides, but please credit.
Member case study: Kantar Millward Brown - Delivering cost-effective incremen...IAB Europe
Videology commissioned a Kantar Millward Brown CrossMedia® Research study to analyse and showcase how digital video complements heavyweight TV campaigns.
Teads creó una réplica del entorno publicitario inRead® que incluía un video publicitario; Nielsen creó una réplica de un entorno de videos publicitarios tradicional (Pre-Roll) que incluía el mismo video publicitario. Las dos réplicas de los entornos utilizaban el mismo video publicitario, pero con una visualización y un contenido asociado diferente.
Di NO MAS a los Pre-Roll Instrusivos!
Ebuzzing es la primera alternativa real donde alcanzas a tu audiencia objetiva, en contenidos en los que la campaña le será relevante al usuario, a través de Outstream Video.
¡Ya abrimos oficina en México!
Paga sólo por resultados, benefíciate de más de 16 formatos creativamente espectaculares y user initiated, obtén más reach que en YouTube pero con sitios Premium, obtén reportes con más de 50 KPI's, mide la respuesta emocional de la audiencia, etc. Sólo con EBUZZING
Más información: isela.abarca@ebuzzing.com
A Video Market Unbalanced / ComScore PresentationTeads.tv
¡¡LA ERA DEL VIDEO DIGITAL ESTÁ AQUÍ!!
En Latinoamérica nos encontramos aún unos pasos atrás que el resto del mundo en la tendencia de crecimiento del Video Digital! Y es que en mercados potencia como el Europeo y el Norteamericano el crecimiento ha sido mucho mayor que en nuestra región.
Es hora de tomar conciencia de ello y aprovechar los grandes beneficios de los formatos de Video Online!! Acércate a nosotros y te asesoramos con Workshops y Capacitación de Video Online, así como la mejor ejecución y optimización de tus campañas publicitarias.
Isela Abarca
Ad Sales Manager
isela@impaktu.com
Skype: isela.abarca
www.impaktu.com
¿Sabías que los mexicanos ven más videos web entre semana que en los fines de semana? ¿O que en Colombia los videos publicitarios online son vistos hasta su finalización el 75% de las veces?
¿Sabías que en América Latina la publicidad a través de videos web tiene una tasa de click hasta 8 veces mayor a la de Estados Unidos?
Para conocer más detalles acerca de estos y otros indicadores, te invitamos a consultar el primer boletín de publicidad digital de Impaktu.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.