Web Marketing Plan
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This document outlines a web marketing plan. The plan includes objectives to increase website views, new users, click-through rate, and earnings. A SWOT analysis identifies strengths like an educated workforce, experience, and customization, as well as weaknesses like a lack of technology and free customer switching. The overall strategy is cost leadership through free services and earnings from ads. Tactics include social media, search engine optimization, email marketing, and banner ads. Metrics like website traffic and downloads will be monitored monthly and compared to budgets. Contingency plans include converting the site, finding joint ventures, creating sister sites, or selling the website.
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A marketing plan is a blueprint that outlines how an organization plans to achieve its marketing goals. It involves analyzing the internal and external environment, setting objectives and strategies, and implementing a plan with defined responsibilities, timelines, and budgets. Key components include a mission statement, executive summary, analysis of customers and competitors, marketing strategies, and evaluation methods to measure the plan's success. Developing an effective marketing plan is a process that requires teamwork, simplicity, and regular feedback and revision.
Marketingplan
A marketing plan is a blueprint that outlines how an organization plans to achieve its marketing goals. It involves analyzing the internal and external environment, setting objectives and strategies, and implementing a plan with defined responsibilities, timelines, and budgets. Key components include a mission statement, executive summary, analysis of customers and competitors, marketing strategies, and evaluation methods to measure the plan's success. Developing an effective marketing plan is a process that requires teamwork, simplicity, and regular feedback and revision.
nextNY Online Marketing School - SEM Presentation
The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.
Strategy-Map-Templates-Version-7.pptx
The document discusses strategy maps and the balanced scorecard method. It provides examples of strategy maps that visually link strategic objectives across four perspectives: financial, customer, internal processes, and learning and growth. The key elements are a vision and mission statement linked to strategic themes and objectives. Software can help implement strategy maps and scorecards by creating maps, organizing metrics, displaying data, and allowing users to input data.
Leigh_Lebow Resume
- Leigh Lebow has over 15 years of experience in marketing leadership roles, with expertise in field marketing, program management, partner programs, and demand generation.
- She is currently the Director of the Infor Partner Network, where she is responsible for the global partner marketing and enablement strategy.
- Previously, she held director roles at Kaspersky Lab and Computer Associates International, where she managed large channel marketing budgets and teams to drive revenue and achieve sales goals.
Webinar: The Balanced Scorecard What Does It Mean And How To Implement It
For other Informa Webinars: http://www.informa-mea.com/webinars
To view recording: https://youtu.be/4RQF-oUMgcw or watch the video at end of the slide
This webinar is designed as a practical guide to using the Balanced Scorecard.
The Balanced Scorecard is a system used extensively in business and industry, government, and non-profit organisations worldwide to align business activities to the vision and strategy of the organisation, improve internal and external communications, and monitor organisation
performance against strategic goals.
The Balanced Scorecard was originated by Drs Robert Kaplan (Harvard Business School) and David Norton as a framework to help managers consider both financial and non-financial aspects of their business and design performance metrics around them.
While the phrase Balanced Scorecard was coined in the early 1990s, the roots of this type of approach are deep, and include the pioneering work of General Electric on performance measurement reporting in the 1950s and the work of French process engineers (who created the Tableau
de Bord – literally, a "dashboard" of performance measures) in the early part of the 20th century.
About the Presenter:
Ian has over 30 years of business experience ranging from senior management positions, in such companies as Ericsson to founding and selling his own companies. Ian designs and delivers training programmes globally with particular attention to the GCC nations. He works in many
fields including both accredited and non-accredited courses.
Ian divides his time equally between the Middle East and the UK. In the UK, Ian is a lead professor at London Met University and the University of West London specialising in working with students to gain their membership to the Chartered Institute of Procurement and Supply.
Strategic marketing planning
The document discusses marketing processes and strategic marketing planning. It covers defining a corporate mission and goals, establishing business units, conducting SWOT and environmental analyses, developing marketing strategies using frameworks like Ansoff's matrix and Porter's generic strategies, creating a marketing plan, and analyzing marketing opportunities through internal records and market intelligence. The purpose of strategic planning and having a marketing plan is to help firms deliver targeted profits and growth.
Digital Advertising: Rethinking Practices for Recruitmment
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
Digital Marketing Manager (USA)
Spreedly is seeking a dynamic, data-driven, and digitally savvy Digital Marketing Manager to drive the next phase of our growth in the Payments Orchestration market.
As the Digital Marketing Manager, you will bring a wealth of skills to the table. Great writing and messaging capabilities among them. But there’s a key attribute that separates you from other marketers. You bring an incredible focus on top-of-funnel demand generation. You’ll scale existing and identify new channels and opportunities to reach our target audiences.
You have a background in developing and executing digital marketing strategies (PPC, SEO, ABM), managing ad spend budgets, and measuring campaign performance for optimization.
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Spring Cleaning Products Campaign by Slidesgo.pptx
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Webinar: The Balanced Scorecard What Does It Mean And How To Implement It
Webinar: The Balanced Scorecard What Does It Mean And How To Implement It
Digital Advertising: Rethinking Practices for Recruitmment
Digital Advertising: Rethinking Practices for Recruitmment
More from Anubhav Singh MBA,Ph.D, UGC JRF
Seo
The document provides information on building a search engine-friendly website and optimizing rankings on search engines like Google. It discusses how search engines work and factors that influence rankings, such as adding text to images and videos, validating HTML code, creating relevant title tags, eliminating duplicate content, and optimizing links and content for Google. The document recommends setting reasonable expectations, focusing on important keywords, using links from high-quality sites, keeping new and relevant content, and following best practices for on-page optimization and backlinks.
Capturing Customers with New Technology
Capturing Customers with New Technology discusses using various new media technologies to market to customers. It describes using video blogging to promote products in a quirky viral marketing campaign. It also discusses using RSS feeds to syndicate updates to fans and followers. Finally, it discusses using webinars, webcasts and web conferences to deliver useful content to customers, with webinars being the most complex format that combines audio, video, presentations and live polls to reach a large audience.
The Keys to Maintaining Your Web Presence
The document provides tips for maintaining an effective web presence for a business. It discusses reviewing and revising marketing plans to ensure correct product offerings and competitive pricing. It also emphasizes the importance of customer feedback to understand wants and needs. Tips include engaging on social media, building relationships with bloggers, participating in online communities, developing authority on forums, optimizing search results, and using email marketing to grow an audience. The overall message is that businesses need to regularly evaluate their online strategy and make adjustments based on changes in the competitive landscape, technology, and customer preferences.
Web analytics
This document discusses how to measure the success of a website through web analytics. It recommends setting up separate accounting for the website and tracking key metrics like visits, conversion rate, and sales statistics. Conversion rate is very important but what counts as a conversion depends on the business - for a retailer it's sales numbers and values, for a lead generator it's requests for quotes. The document also discusses diagnosing issues with low conversion rates by examining the audience, website itself, business fundamentals, product selection, competition, expectations, and sales integration.
The art of e mail marketing
This document discusses best practices for using email marketing. It covers using business email as a marketing tool, writing bulk email messages, developing newsletters, building email lists, and sending email professionally. Some key points include using auto-responders and branded email signatures, keeping subject lines short and specific, identifying yourself clearly in email text, and testing newsletter elements like headlines and offers to maximize effectiveness.
Communication with the world consumer
1. Constraints on Global Communications Strategies
2. Setting the Global Advertising Budget
3. Message Strategy
5. Global Media Decisions
6. Choosing an Advertising Agency
7. Other Forms of Communication
global logistics and distribution
To understand the escalating importance of logistics and supply-chain management as crucial tools for competitiveness.
To learn about materials management and physical distribution.
To learn why international logistics is more complex than domestic logistics.
To learn why international inventory management is crucial for success.
International Distribution
What is international distribution system
What is indirect exporting
What is direct export
What are the types of foreign intermediaries
Why the distribution system in the market is influenced by the business environment
What is international logistics
Global Pricing
1. Drivers of Foreign Market Pricing
2. Managing Price Escalation
3. Pricing in Inflationary Environments
4. Global Pricing and Currency Movements
5. Transfer Pricing
6. Global Pricing and Antidumping Regulation
7. Price Coordination
8. Countertrade
globalization and introduction to international marketing
Globalization refers to the increasing integration and interaction of economies, markets, technologies and cultures around the world. There are several key aspects of globalization, including the integration of economies and financial markets, opportunities for businesses and labor to operate internationally, and the growth of multinational corporations. While globalization can generate economic opportunities, its benefits are often unevenly distributed and can increase inequality between rich and poor. Major players in globalization include multinational firms, organizations like the WTO that negotiate trade agreements, and the World Bank and IMF that provide loans to governments. For firms to operate globally, they must consider factors like market regulations, infrastructure, government support, resources and competitors in foreign markets when deciding how to enter new countries
Planning a sucessful business website
This document provides guidance on producing a successful business website. It discusses applying direct marketing principles to website design, assessing websites, conceptualizing design based on the target audience, writing effective marketing content, developing navigation to guide visitors, and using calls to action. The key points covered are using the AIDA model of attracting attention, building interest, creating desire, and prompting action; assessing websites based on concept, content, navigation, decoration, and marketing efficacy; developing an effective concept and branding; and writing concise and scannable content tailored for online reading.
Challenges in Indian Education Sector
India faces several challenges in its education sector including a demand-supply gap, lack of quality education, shortage of trained faculty, and excessive regulation. The demand for education is high due to India's growing population and expanding middle class, but supply has not kept pace. While access to education has increased, many students still lack basic reading and math skills. Faculty shortages are also an issue, and existing faculty are often poorly trained. Excessive government regulation has stifled private sector participation which could help address some of these challenges. Overall, India must work to improve education quality and make its education system more relevant to the needs of students and the job market.
Asian-Anubhav Singh
This document summarizes a study on customer satisfaction with air travel services in Lucknow, India. It provides background on the Indian air travel industry and discusses key factors that influence customer satisfaction, such as service quality, expectations, and value. The study used surveys to measure customer satisfaction levels with domestic airline and airport services in Lucknow across several service quality dimensions. The results showed generally low levels of customer satisfaction, especially with international air services due to limited options. Improving service quality was identified as important to better meeting customer expectations and increasing satisfaction.
Anubhav Singh IJIKMC
This document summarizes the current state of the aviation sector in India. It discusses the growth of the sector since deregulation in 1994, with the emergence of private airlines and low-cost carriers. Key trends are the growth in passenger traffic at an average of 9% annually, as well as projected increases in domestic and international passengers. Challenges facing the industry include high fuel prices, airport congestion, and competition from low-cost carriers. However, factors like rising incomes, tourism, and government reforms are driving the sector's continued growth. The aviation maintenance, repair, and overhaul sector is also growing due to the need to service more aircraft. The future of the industry looks promising as India is expected to become one of
More from Anubhav Singh MBA,Ph.D, UGC JRF (14)
globalization and introduction to international marketing
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Web Marketing Plan
- 1. Web Marketing Plan By Dr.Anubhav Singh
- 2. Marketing Plan • A marketing plan in any form provides a route map for an organisation’s activities.Incorporated within a document are elements that provide direction, coordination and control of the key mix elements. • Plan is usually a fine balancing act between the organisations’s desired position in the market place and its skills, capabilties and resources.
- 3. Content of Marketing Plan Objectives Key issues (SWOT) Current situation and trends Executive summary Controls / Contingency plans Projected Profit and loss statement Action Plans Marketing Strategy
- 4. Strengths High skilled and educated workforce Experience in selling, managing and distribution Experience in creating and managing the websites Product is free of charge for watching Friendly and easy access to service Customizing the service to client’s demands Flexibility and openness to new ideas Opportunities - Write smtgh SWOT Analysis - Write smtgh
- 5. Weaknesses Product is not physically available Lack of educational and experience Lack of Technology advancement Free Entry and Exits ( Customer easily switch to another website) Opportunities SWOT Analysis
- 6. Opportunities Potential areas of growth – service can be delivered in whole world Globalization and increasing needs for learning the foreign languages Competitors are not so flexible Fast growing rate of internet acces in developing countries Existing social portals (facebook.com, twitter.com) Opportunities - Write smtgh SWOT Analysis - Write smtgh
- 7. Threats Big number of competitors Competitors do have more finance resources Polish legal system do not support business activities Difficulty in terms of emerging in internet business Low rate of educational internet usage Opportunities - Write smtgh SWOT Analysis - Write smtgh
- 8. Objectives
- 9. Marketing Plan Objectives Increase in number of web site views Increase in number of New Users Increase in CTR (click through rate) or Pay per click Increase in EARNINGS
- 11. Overall Marketing Strategy Cost Leadership Application available absolutely for free Earnings based ultimately on ads ,donations and affiliates. Differentiation
- 12. Details of Marketing Strategies •Site maintenance & adding new features •Define main target customers and visitors per countries •Create a multinational environment which the users can participate and create add values for the results. •Search new ads and affiliate programs which offer better earnings •Use email marketing •Linking strategies •Using social media •Search engine optimization •Create sister sites which are supporting the concept
- 13. Action Plans
- 14. Promotion Activities / Tasks Direct emails Social Networking •Youtube promotion videos& ads ) •Banner ads in Internet communicators Skype, MSN •Make New-Languages.com website more visible for target audience – positioning Submission to global search engines: Google, Yahoo Search engine optimization: key words / phrases analysis Submit the site to key business directories: about.com,business.com etc
- 15. Promotion Activities / Tasks Print ads in focused magazines Articles in student magazines
- 16. The Objective-Task Method of Setting the Promotion Budget Define Objectives Determine Specific Tasks Cost Estimation of Performing Those Tasks
- 17. Controls Make monthly budget , and each month compare the actual vs estimated results Check website visitor reports (numbers,countries,duration of visits,liability etc.) Check daily number of downloads/sell etc
- 18. Contingency Plans Convert the site to other portal and share the profit with participants Search Joint Venture Opportunities Create sister sites to be able to increase traffic of visitors Selling Website and Tool