This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
For car dealers, social media marketing has been an enigma. Can social media be used to sell cars? Or, should we relinquish it to simple branding? Well, you can sell cars with social media. With Search Engines MD we work with you to create an online experience that can drive sales, conversions and branding. We do this be examining your market, developing a strategy, and continuing to refine it to create long term success.
Automotive Social Media Reputation Management Solutions for Car Dealers from ...Ralph Paglia
Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results... To learn more and request additional information or a presentation please visit http://www.SocialDealer.BZ and do not forget to join our community at http://www.ADPsocial.com/
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
For car dealers, social media marketing has been an enigma. Can social media be used to sell cars? Or, should we relinquish it to simple branding? Well, you can sell cars with social media. With Search Engines MD we work with you to create an online experience that can drive sales, conversions and branding. We do this be examining your market, developing a strategy, and continuing to refine it to create long term success.
Automotive Social Media Reputation Management Solutions for Car Dealers from ...Ralph Paglia
Automotive Social Media Reputation Management Solutions for Car Dealers from ADP Dealer Services and BZ Results... To learn more and request additional information or a presentation please visit http://www.SocialDealer.BZ and do not forget to join our community at http://www.ADPsocial.com/
Social Media and the Automotive IndustryMarkIT Group
Informative presentation on social media in the automotive industry, answers what is social media, examples of car manufacturer use of social media, local dealership social media programs, MARKIT Group social media program, social media launch and monthly content syndication
Social Media overview
Role in marketing strategy
Technical aspects explained
Facebook Social Ad campaign
Facebook Social Media metrics
Design Best Practices
Trends in Facebook advertising
Other Social Media platforms
Role of Social Media in Modern Day Marketing as an OperationHammad Latif
This will explain you how social media has revolutionized the concept of marketing. How social media is better than traditional media for marketing and why marketers should focus more on social media marketing rather than the traditional one...
Digital Dealer Conference 10 Integrated Social Media MarketingRalph Paglia
Presentation by Ralph Paglia at the 10th Digital Dealer Conference titled "Integrated Social Media Marketing for Car Dealers". Was delivered live during the Orlando conference in April 2011 and then scheduled for webinar delivery on June 2, 2011 by Dealer Communications, Inc.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
An Automotive Strategist's Look at TwitterChris Baccus
An analysis of what is going on in the automotive industry on Twitter and how brands are finding Twitter as a way to engage consumers, advocates, and others in their marketing efforts.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
We are searching the unknown. How can you find hidden and unknown relationships in unrelated relational data silos? How can you search the relevant information in a 10^56 dimensional space? How do you create a consistent yet up to date information network for over 20 languages on a daily basis? And how on earth do you convince IT governance to let you use Solr for this kind of job? All this sounds impossible? This talk will give the answers and present a detailed case study and success story about how we used Apache Solr to build a search based business intelligence and automotive information research application for a major German car manufacturer. This talk has been presented at the Lucene/Solr Revolution 2016 in Boston. #LuceneSolrRev #ApacheSolr #qaware
Role of Social Media in Modern Day Marketing as an OperationHammad Latif
This will explain you how social media has revolutionized the concept of marketing. How social media is better than traditional media for marketing and why marketers should focus more on social media marketing rather than the traditional one...
Digital Dealer Conference 10 Integrated Social Media MarketingRalph Paglia
Presentation by Ralph Paglia at the 10th Digital Dealer Conference titled "Integrated Social Media Marketing for Car Dealers". Was delivered live during the Orlando conference in April 2011 and then scheduled for webinar delivery on June 2, 2011 by Dealer Communications, Inc.
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
An Automotive Strategist's Look at TwitterChris Baccus
An analysis of what is going on in the automotive industry on Twitter and how brands are finding Twitter as a way to engage consumers, advocates, and others in their marketing efforts.
How to Build and Develop Successfully your Online Brand Community? Why your Customers and Prospects join Online Groups? What is the Cost of developing an Online Community? If you look for answers, just read this presentation. I will be glad to read your comments!
Thierry Cellerin, CEO of BuzzFactory.
We are searching the unknown. How can you find hidden and unknown relationships in unrelated relational data silos? How can you search the relevant information in a 10^56 dimensional space? How do you create a consistent yet up to date information network for over 20 languages on a daily basis? And how on earth do you convince IT governance to let you use Solr for this kind of job? All this sounds impossible? This talk will give the answers and present a detailed case study and success story about how we used Apache Solr to build a search based business intelligence and automotive information research application for a major German car manufacturer. This talk has been presented at the Lucene/Solr Revolution 2016 in Boston. #LuceneSolrRev #ApacheSolr #qaware
Workshop - How I start my company’s Social Media Plan?salomon dayan
Summarize several articles on how to set and what to consider for a Social Media plan/strategy.
Includes what marketers need to know about social media.
Thanks to all the resources and sources
How Automakers Can Tap Social Media To Drive Nameplate MarketingCrimson Hexagon
Social media analysis enables brand managers to quantify the qualitative perceptions about brands and products expressed online. In this study of Porsche and the Porsche Panamera model over a two year period, we track the drivers of brand affinity on social media.
Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Not sure how to get more out of your social media marketing? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
General Motors SFE Social Media Marketing Webinar Presentation by Ralph PagliaRalph Paglia
On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
9. What do the Car Companies see in Social Media, and how will they deal with it?
10. Brochures Hooked on a Brand Dealer Showrooms Talking about cars Friend’s Review Family Recommendation 9 AM to 5 PM Showroom Request/Wait for a Quote Showroom Ups Driving From Dealer to Dealer Calling a Services Advisor Online Video Undecided and shopping multiple brands Virtual Showrooms Blogging about cars Online Reviews Social Media 24/7 Access to Information Mobile Web Access Digital Ready Dealers Local Map Search Researching/Buying Parts/ Service/Information Online Asian Car Company…
33. After You Define Your Social Media Marketing Strategy …Create A Tactical Action Plan Matrix What’s a Tactical Action Plan? Build a matrix that outlines the strategies, tactics, objectives and measures of success for each actionable item that will use dealership resources towards executing your social media strategy. Your TAP is the “Blueprint” for launching your social media initiative! (see example on next slide)
71. Dear April Ancira, Thank you so much for your response to my recent service from Ancira Kia. I am absolutely blown away that you not only responded to my dissatisfaction by offering a complimentary return visit, but that you use social media outlets to further your customer reach. I never expected to achieve anything by tweeting my rant earlier today, I was just trying to kill some time in the waiting room (lol). But wow, I am totally floored, I have to say. To tell you the truth I was actually going to email your company tonight to inform you all of my visit. I was mailed a flyer for the discounted oil change and decided to take you all up on it since it was so much cheaper than my normal oil change place...had a bit of trouble setting up the initial appointment…after a transfer and several rings I was eventually routed to…a man who scheduled me for a 4:30 PM appointment…Thursday, October 8th. Fast forward to today and…the man in the red shirt told me that he didn't have any appointments scheduled for me. That was quite unfortunate due to my busy week, and add to the fact that I was already well past my previous oil change expiration (my fault, I know). The red-shirted man understood my frustration and scheduled an oil change for me tonight anyway, but did give me a heads-up about the 2 hour wait. Thankfully (or not?), I had Twitter and a phone full of music, so the wait was bearable. And it was actually less than an-hour-and-a-half wait, so that made it even better. So to wrap up this novel (sorry!), I just wanted to let you know how I came to the situation…and what transpired afterward. I did get my discount and the free car wash that was included with the flyer . Also, I consider myself to be a mostly patient person and am very much one to notice customer service; whether or not my visit was tended to with prompt diligence, every person I spoke to from earlier this week to today was very cheerful and willing to help (especially the man in the red shirt). That being said, I would feel like I'm stealing from you by accepting your complimentary offer…I will be happy to explain to everyone the fantastic service I received after today's mishap, and am very happy that I chose to purchase my Kia from you all [Ancira]. Many thanks and sincerity, J.R. Moreno
96. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
97. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
98. 120 Social Media Site Enrollments Completed for the Dealer’s Name/Domain
99. 120 Social Media site enrollments completed by Humans to get past CAPTCHA filters and register the Dealer’s Name/Domain with Links back to the dealer’s “Community” site from ADP for SEO back-link value… <5 days.
100. What About Facebook? “ Computers around the world simultaneously explode when everyone on Facebook becomes everyone else’s friend on Facebook.”
113. Ads were seen 7,201,334 times in October by Facebook members who live near the two dealerships in this case study… 1,730 of those Facebook members clicked on one the two dealer advertisements… Since we spent $1,595.25 for the Facebook Ad Campaigns, each click customer visit to our community site, or Fan page cost 92 cents. To show Facebook members our dealership ads 1,000 times, it cost 22 cents…
117. Listening to What Customers are Saying About your Dealership in the Social media World… How do you do it? How much does it cost? What do you do when you hear something?
134. Ralph Paglia ADP Digital Marketing Solutions www.ADPdigitaladvertising.com [email_address] Cell: 505-301-6369 www.DigitalRalph.com Presentation available at: www.AutoDigitalMarketing.com 1. Join ADM 2. Go to “ADM Forum” 3. Use Search: “Presentation File Exchange” Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets. Detailed Case Study: www.Ralphertising.com http://www.automotivedigitalmarketing.com/forum/topics/oem-provided-rss-data-feeds
Editor's Notes
SmartArt custom animation effects: basic radial (Intermediate) To reproduce the SmartArt on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Illustrations group, click SmartArt . In the Choose a SmartArt Graphic dialog box, in the left pane, click Relationship . In the Relationship pane, click Basic Radial (sixth row, second option from the left), and then click OK to insert the graphic into the slide. On the slide, select the SmartArt graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, in the top level bullet, enter the text for the center circle of the graphic. In the second-level bullets, enter the text for all the other shapes in the SmartArt graphic. With the SmartArt graphic still selected, on the Design tab, in the Themes group, click Colors , and then select Median . Under SmartArt Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 5” . In the Shape Width box, enter 7.5” . Under SmartArt Tools , on the Design tab, in the SmartArt Styles group, click SmartArt Styles , and then under Best Match for Document select Intense Effect (fifth option from the left). On the Home tab, in the Font group, click the button next to Font Color , and then under Theme Colors select Black, Text 1 (first row, second option from the left). On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane, under Surface , do the following: In the Material list, under Special Effect , select Soft Edge (first row, second option from the left). In the Lighting list, under Neutral , select Harsh (first row, fourth option from the left). In the Angle box, enter 30° . Press and hold CTRL, and select all five shapes in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, in the Presets list, under Outer select Offset Bottom (first row, second option from the left), and then do the following: In the Transparency box, enter 65% . In the Size box, enter 103% . In the Blur box, enter 9 pt . In the Angle box, enter 90° . In the Distance box, enter 3 pt . To reproduce the SmartArt effects on this slide, do the following: On the slide, select the center circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following: Under Bevel , in the Top list, under Bevel , select Circle (first row, first option from the left). Also under Bevel , to the right of the Top list, in the Width box, enter 24 pt . Also under Bevel , to the right of the Top list, in the Height box, enter 12 pt . On the slide, select the top circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane do the following: Click Solid fill . Click the button next to Color , and then under Theme Colors select Orange, Accent 2 (first row, sixth option from the left). Also in the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following: Under Bevel , in the Top list, under Bevel , select Circle (first row, first option from the left). Also under Bevel , to the right of the Top list, in the Width box, enter 20 pt . Also under Bevel , to the right of the Top list, in the Height box, enter 15 pt . Press and hold SHIFT, and then on the top circle, drag a corner adjustment handle toward the center to decrease the size. On the Home tab, in the Font group, in the Font Size box, enter 20 . Drag the top circle approximately 0.5” to the right. Select the right circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane do the following: Click Solid fill . Click the button next to Color , and then under Theme Colors click Gold, Accent 4 (first row, eighth option from the left). Also in the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following: Under Bevel , in the Top list, under Bevel , select Circle (first row, first option from the left). Also under Bevel , to the right of the Top list, in the Width box, enter 24 pt . Also under Bevel , to the right of the Top list, in the Height box, enter 12 pt . Press and hold SHIFT, and then on the right circle, drag a corner adjustment handle toward the center to decrease the size. On the Home tab, in the Font group, in the Font Size box, enter 28 pt . Drag the right circle slightly toward the right corner of the slide. One the slide, select the bottom circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane do the following: Click Solid fill . Click the button next to Color , and then under Theme Colors click Green, Accent 5 (first row, ninth option from the left) Also in the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following: Under Bevel , in the Top list, select Circle (first row, first option from the left). Also under Bevel , to the right of the Top list, in the Width box enter 24 pt . Also under Bevel , to the right of the Top list, in the Height box enter 12 pt . Press and hold SHIFT, and then on the bottom circle, drag a corner adjustment handle away from the center to increase the size. On the Home tab, in the Font group, in the Font Size box, enter 28 . On the slide, select the left circle in the SmartArt graphic, and then on the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, and in the Fill pane do the following: Click Solid fill . In the Color list, under Theme Colors select Olive Green, Accent 3 (first row, seventh option from the left). Also in the Format Shape dialog box, click 3-D Format in the left pane, and in the 3-D Format pane do the following: Under Bevel , in the Top list, under Bevel , select Circle (first row, first option from the left). Also under Bevel , to the right of the Top list, in the Width box, enter 30 pt . Also under Bevel , to the right of the Top list, in the Height box, enter 30 pt . Press and hold SHIFT, and then on the left circle, drag a corner adjustment handle toward the center to decrease the size. On the Home tab, in the Font group, in the Font Size box, enter 40 , and then click Bold . Drag the top circle slightly toward the bottom of the slide. To reproduce the line effects on this slide, do the following: Press and hold CTRL, and then select each of the four lines connecting the circles in the SmartArt graphic. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Line Color in the left pane, select Gradient line in the Line Color pane, and then do the following: In the Type list, select Linear . In the Direction list, select Linear Right (first row, fourth option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click Line Style in the left pane, and in the Line Style pane do the following: In the Width box, enter 3.5 pt . In the Dash type list, select Round Dot (second option from the top). To reproduce the animation effects on this slide, do the following: On the Animation tab, in the Animations group, click Custom Animation . On the slide, select the SmartArt graphic, and then in the Custom Animation task pane, to the following: Click Add Effect , point to Entrance , and select More Effects . In the Add Entrance Effect dialog box, under Moderate , select Zoom . Click the arrow to the right of the zoom entrance effect, and then select Effect Options . In the Zoom dialog box, do the following: On the Effect tab, in the Zoom list, select In from Screen Center . On the Timing tab, in the Speed list, select 1 seconds (Fast) . On the SmartArt Animation tab, in the Group graphic list, select From center one by one . In the Custom Animation task pane, expand the contents of the list by clicking the double arrow under the zoom entrance effect, and then do the following: Select the first effect (zoom entrance effect), and under Modify: Zoom , in the Start list, select With Previous . Select the second effect (zoom entrance effect), click Change , point to Entrance , and then select More Effects . In the Change Entrance Effect dialog box, under Basic , select Wipe . Click the arrow to the right of the second effect (now wipe effect) and select Effect Options , and then in the Wipe dialog box do the following: On the Effect tab, in the Direction list, select From Bottom . On the Timing tab, in the Delay box, enter 0.5 . On the Timing tab, in the Speed list, select 0.5 seconds ( Very Fast) . Select the fourth effect (zoom entrance effect), click Change , point to Entrance, and select More Effects . In the Change Entrance Effect dialog box, under Basic , select Wipe . Click the arrow to the right of the fourth effect (now wipe effect) and select Effect Options , and then in the Wipe dialog box, do the following: On the Effect tab, in the Direction list, select From Left . On the Timing tab, in the Delay box, enter 0.5 . On the Timing tab, in the Speed list, select 0.5 seconds ( Very Fast) . Select the sixth effect (zoom entrance effect), click Change , point to Entrance , and select More Effects . In the Change Entrance Effect dialog box, under Basic , select Wipe . Click the arrow to the right of the sixth effect (now wipe effect) and select Effect Options , and then in the Wipe dialog box, do the following: On the Effect tab, in the Direction list, select From Left . On the Timing tab, in the Delay box, enter 0.5 . On the Timing tab, in the Speed list, select 0.5 seconds ( Very Fast) . Select the eighth effect (zoom entrance effect), click Change , point to Entrance , and then select More Effects . In the Change Entrance Effect dialog box, under Basic , select Wipe . Click the arrow to the right of the eighth effect (now wipe effect) and select Effect Options , and then in the Wipe dialog box, do the following: On the Effect tab, in the Direction list, select From Right . On the Timing tab, in the Delay box, enter 0.5 . On the Timing tab, in the Speed list, select 0.5 seconds ( Very Fast) . To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Radial . In the Direction , list click From Center (third option from the left). Under Gradient stops , click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops , customize the gradient stops as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 35% (third row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left).