Most of the new web development initiatives fail within a short span or do not meet the objectives that was expected out of it. Even if the execution is good, you need to clear your objectives in advance. For a web development project it quintessential to have a product concept note and web-design brief in place. These may be the same document that you ma have presentation to your investors or shareholders. Unless you have this it will be difficult to bring your developer on the same page for deliverable. Here are few steps to create an apt web design brief - cum - product concept note for your dream project. All the Best.

1. Web presence What you ask is what you get ! 1

2. Poor planning No benchmarking Suppliers do not understand you Limited budget Is this your situation? 2

3. Bluffed by cheap offering Poor commitment levels from supplier Budget overrun Had to finish as of yesterday Moving towards project failure Or, have gone through this 3

4. So how do you put the house in order and get what you want.. 4

5. Nothing to worry. We can begin here… Lot of factors to success 5

6. Website brief and defining your want 6 Why add another process to existing set of processes. Why can’t we just start implementation and later make changes?

7. Buy-in from stake holders Clear understanding of the project Well defined goals, ensures measurement Supplier understands requirement, lesser chances of failure Enables benchmarking, measurable responses Benefits for you.. 7

8. Clarity enables agency to deliver best approach Clear specification leads to accurate costing Provides solid groundwork for injection of fresh ideas Benefit for supplier/agency 8

9. Case Study 9

10. Gadget community Website Brief and Product Concept 10

11. Index 11 Background of the community Objective Points for success Target Audience TG – Call to action Proposed wireframe/template Anatomy of the wireframe (non creative) Features of the design Current product association Future product association Go to market Branding bits Technical bits External dependency Team dependency Project timeline

12. Background of the community 12 Gadget is the latest fad across age group. It’s the one thing that everyone has an opinion. It is interesting to know about different perspective on the same gadget. There is one who grabs the latest launch and the ones who feed on the used gadgets and squeeze it even further How about a forum where you get updates on gadgets, access to dealers, access to right tips and tricks, expert comments, fan clubs, etc.

13. Objective 13 To build community of gadget users and enthusiasts To generate traffic and drive usage To drive stickiness and build repeat users To generate leads for the main sites. To create visibility across public forums and SNS To create online branding and recall

14. Points for success 14 Generation of leads through email, mobile number - 500 new leads every month Generate revenue stream through ad-sense on the gadget community – reach 500$ mark Increase in traffic on parents site through gadget community – 10% new traffic contribution for the month from gadget community Increase banner ad placement and monetization – 5 premium advertisers on gadget community Increase unique visits and page views – 1000 unique visitors Increase in sales conversion by 10 % because of gadget community In actual the numbers should not be so low, else not worth the effort

15. Target audience 15 Want to buy a new gadget Want to buy a used gadget Want to buy accessories for gadgets Want more information on your gadget Want to share you experience on your gadget Look for reliable seller, service center, un-locker

16. Primary call to action 16 Share – photos, videos Relationship – building connection and like minded people Groups – create groups of similar interests e.g. Nokia group, Seagate products group Presence/reputation management – know what others are doing Content detail –information and knowledge sharing on cars. Conversation Register your gadget to get updates and information Once registered get expert advice on your gadget

17. Suggested skeleton/template 17

18. Anatomy of the skeleton 18 Banner 1 Web address / logo Registration to forum Search box Navigation menu Stay connected on twitter Space for another banner Banner 2 Latest updates Expert analytics Facebook integration Banner 3 {can go here} Disclaimer: The site has been referred just for educational purpose. The comments here has no relation to the original structure of the site

19. Competition review 19 Chip.in Gadgetguru.in Gadgets.in {ecommerce section is not in scope} Gqindia.com Tech4review.com

20. Current product association 20 How does it relate to existing properties of the company or individual Powered by local search for information on suppliers of new and used gadgets and accessories Connect between B2B, B2C and C2C Connect with lead engine for suppliers Integrate with call center Integrate with other web properties Integrate with Facebook communities

21. Future product association 21 Ensure healthy shelf-life for this community Integrate on mobile – SMS, WAP Integrate with Broadband and data card Integrate with future products

22. Branding bit 22 Template design Logo customization Images Free stock photos Purchase some of the photos Any animation or video User generated content Videos with Findy on car community Content source In house content deployment Outsource to agency for planting content Review support Planted reviews by focus Get paid reviews through popular review sites

23. Technical bit 23 Technology Where to be hosted Type of server – Microsoft, Open source APIs required Search APIs URL APIs SNS APIs Accessibility Web WAP Customer connect Newsletter Group SMS

24. Team involved 24 Product Marketing Technical Sales

25. Go to market 25 SEO and submission to be done with launch of community Purchase premium Ad-sense Keywords SNS integration, build communities on FB, twitter Digital marketing plan – banner exchange, google sponsored links, etc. Any on-ground activity – OOH, radio, media activation, etc.

26. Project timelines 26

27. Now you have your brief ready Congratulations!! 27