The document discusses the impact of Google's latest search algorithm update. It has caused unpredictability in search rankings and some websites have lost their rankings completely. This has surprised SEO experts who thought they were following best practices. Every SEO professional must now re-evaluate their strategies to regain lost search performance. The article then provides recommendations for SEOs, such as maintaining social media profiles, blogs, live chat, marketing efforts, and in-person interactions, to help withstand algorithm changes. Hiring an SEO expert can help manage online presence and build properties to get top search engine rankings over time.

1. Revelations about the latest Google update and its impact
While there has been a seismic change in the Google ranking update overnight, it has opened up a can
of worms for SEO professionals all over the world about what constitutes to a long term success in terms
of quality website optimization. While search rankings are becoming unpredictable and volatile over the
past month, no one has been able to pinpoint the reasons for a website being de-ranked in search
results.
The fact that some websites have lost their rankings completely has come as a shock to SEO experts who
were following certain practices which were completely in line with what they thought constituted an
incredible marketing strategy. But with the latest Google update, every SEO professional has gone back
to the drawing board rethinking and tweaking their strategy in order to gain the lost status in rankings.
We are one of the well known Houston SEO companies that have ensured to maintain our rankings in
the recent turbulence and would like to recommend some of them so that SEO professionals can benefit
and take advantage from them.
 Maintaining a social profile is very important in this day and age because of the amount of traffic
and interest a website generates through this platform. Many companies ensure to keep their
consumers interested by providing them latest information as well as providing privilege options
so that the customers are kept hooked to the social profile. They also bring regular quiz and
interaction forums in order to get attention from the customers end while maintaining a
feedback loop with the direct consumer.
 A blog is a doorway to interesting facts and promotional activities and can be used to build a
repo with the consumer. It should be maintained regularly with the latest tidbits of information
in order to give the visitor a reason to come back again and again.
 Many companies are launching live chat forums through their websites in order to mingle with
their target consumer as well as give them a way to interact with the already existing consumer
for testimonials.
 Though technical skills are a necessity, it would be foolhardy to forget the value of marketing to
build consumer base and increase brand goodwill. A good Houston SEO goes beyond the
technical side to help you get your brand etched in the consumer’s mindset through different
marketing efforts.
 While an online presence does wonders don’t forget the value of valuable one-o-one
interactions in the physical world. A brand can reach out through regular mash-ups at industry
forums as well as consumer forums.
Employing a Houston SEO professional is one way you can manage your online presence and build
internet properties over a period of time. The consumer is searching for business through different ways
and should be introduced to your name without being pushy. Online marketing would definitely give
you an edge and efficiency that is hard to replicate. You will get a complete package of solution when
you hire an SEO expert and ensure to get top rankings on search engines for visibility and attention.

2. The article on latest techniques that can help you shield yourself from any de-ranking due to search
engine algorithm update or any other transient factors. The Houston SEO helps you decode the business
and build a viable strategy for website optimization.