1. Web Content Strategy Confindustria Bergamo, 14/4/2010 Alessandra Farabegoli www.alessandrafarabegoli.it

2. useful & usable content Flickr.com Creative Commons, Joe Marinaro

5. why does web content mostly suck? Kristina Halvorson

6. we need a STRATEGY Flickr.com Creative Commons, Stéfan

7. plan, create, govern

8. audit

10. website / blog Flickr.com Creative Commons, Stéfan

11. Twitter

12. LinkedIn

13. Facebook

15. GoogleMaps Flickr.com Creative Commons, Lars Plougmann

17. newsletter

19. how contens are related? Flickr.com Creative Commons, Simon Clayson

20. people + objectives

21. start asking why? Flickr Creative Commons, Oberazzi

22. people Foto Alessandra Farabegoli

23. The dark side of “collaborative cultures” is the allergy they foster to holding anyone responsible for having the ball David Allen

24. test Foto Alessandra Farabegoli

25. values voice constraints

26. workflow Flickr.com Creative Commons, joelanman

27. measurement Flickr.com Creative Commons, aussiegall

28. UGC

29. UGC is like gardening Flickr.com Creative Commons, Care_SMC

30. seminare Flickr.com Creative Commons, pictoscribe

31. sostenere Flickr.com Creative Commons, frances_1972

32. Riconcimare, ripiantumare, trattare Flickr.com Creative Commons, pictoscribe

33. annaffiare Foto Alessandra Farabegoli

34. 90. Campagna (di marketing) è un termine perfetto: solo non dovrete usarlo nell'accezione del generale, ma in quella del contadino. Gianluca Diegoli

35. last but not least.. Flickr.com Creative Commons, piet_musterd

36. define a policy

37. 20% tools 80% people

38. do less, not more

39. l’aria fritta deve morire Steve Krugs

40. FORSE le persone vogliono acquistare “raffinate emozioni” ma SICURAMENTE poi googlano “divani in pelle”

41. www.alessandrafarabegoli .it Grazie Flickr.com Creative Commons, lucasartoni by lapaolina