Many organizations are using SharePoint [MOSS 2007] for Document Management and Collaboration. SharePoint is much more than that - in our opinion it is one of the very best Web Content Management Platforms for an organization with medium to complex web content management needs - needs that span countries, languages, functionality customizations, customized navigation and integration requirements among others. It provides a very effective content management, approvals and publishing process to help manage a reasonable sized Web Portal either as an internal Portal or a Public website. This presentation provides details on what is possible with SharePoint in terms of Web Content Management

1. Building Enterprise Web Content Management Solutions with SharePoint

2. About Optimus BT Overview of Web Content Management Enterprise Portals from Web Content Management Perspective SharePoint for Enterprise Web Content Management The Complete Picture The Content Management Framework Content Authoring and Publishing with SharePoint Content Types and Metadata Management Managing Multi Lingual Content Anatomy of a Web Content Management Solution with SharePoint Demo and Walkthrough Agenda

3. Leading provider of SharePoint solutions since 2002 About Optimus BT

5. Competency in Migrations from Lotus Notes, QuickPlace, SharePoint 2003 to MOSS 2007 and Database Migrations

6. 100+ SharePoint Implementations with Fortune 500, Mid-Market, Government, and Non-Profits50+ Engineers and Consultants with SharePoint development and solution experience About Optimus BT

7. Overview of Web Content Management

8. Web Content Management allows various people to create and publish content in a collaborative and web based fashion. Involves a set of approval and publishing processes with the primary purpose of maintaining content consistency and for exercising content governance. Involves structuring of the content by the utilization of metadata and taggingtaxonomydefinitions around each content artifact that needs to be published. Provides the consistent and secureframework for propagating and managingmultilingualcontent from a centralizedlocation. Supports contentreusability through contenttypedefinitions with specific processes and metadata defined around the content types. An Overview of Enterprise Web Content Management “Enterprise Web Content Management is a set of processes that allow the creation, customization, management and delivery of Enterprise Information in a collaborative and centralized fashion.”

9. Enterprise Portals from Web Content Management Perspective

10. Components of a Web Portal Navigation Navigational elements to allow users to easily access the information Custom Tools Custom Navigation and content management tools that allow users to easily manage and access content in a self service fashion. Branding and Themes Consistent branding and themes are necessary to maintain the unified corporate look and feel across the enterprise portal. Content Aggregation Aggregation of content from various portal sources and websites for summarization of information Content Types Different types of content that need to be managed separately, but delivered on the same interface Content Buckets Placeholders for delivering specific types of content in predefined formats from various sources and pages

11. Types of Content

12. Content Approval, Publishing and Governance Workflows

13. Content Approval, Publishing and Governance Workflows

14. Navigational Options

15. Overview of the Enterprise Web Content Management Features of SharePoint SharePoint for Enterprise Web Content Management

16. Roles Involved Content Authors Create / update content and submit for approvals Content Approvers Approve content and pages and provide it to web administrators for publishing Web Administrators Create appropriate sites/ pages/ workspaces/ libraries etc. and publish and manage approved content Translators For multilingual implementations, translate content and submit it to web administrators for publishing Can be internal or external translators involved in the translation processes The Complete Picture

17. The content management engine is the core component of SharePoint ECM feature Utilizes the information provided through the content types and metadata framework to deliver context based content Utilizes the MOSS 2007 language packs to implement multi lingual web sites that are centrally managed The Rules framework Engine defines the rules for publishing and delivering content by defining rules on the content types and metadata Content authoring and publishing tools like online Rich text web editor, page layouts, and master pages, make it easy for the users to quickly create and deploy the right kind of content to the web site The Content Approval, publishing and deployment workflows allow users to easily govern the content that goes on to the web site. The SharePoint Content Management Framework

18. Page layouts Provide a template based mechanism with content and metadata placeholders that just needs to be filled in by the users without the need to actually format the content. Predefined formatting rules can be applied using custom components on the page layouts and allow for automated formatting of content. Provides the users with a self service based approach to create content with minimal interference of the web administrators or other people. Workflows Content approval and publishing approvals workflows are provided by SharePoint that will help in maintaining content consistency and governance These workflows can be overridden, or run parallel to custom workflows that are developed to meet the organization’s content publishing and governance policies Publishing Publishing features allow end users to easily publish approved content to the one or multiple sites When multilingual implementation is involved, SharePoint automatically publishes pages and documents to all the sites, which can then be subjected to translation and re-uploaded. Content Authoring and Publishing Features

19. Content types are the basic building blocks that are used to define the different types of content for the web site Content types are created and defined using the content type columns, which are nothing but the metadata that defines the type of content The metadata columns of the content types also act as content placeholders which can be edited online Content types, once identified and defined can be managed separately, and also can be reused within different lists and libraries, providing a build once and use many times model for content definition and management Content types can have specific workflows assigned to them, which provide the flexibilities of managing multiple content types from within one single list or SharePoint library Content types can be defined for Lists, Document libraries and SharePoint web site pages. The Content Type and Metadata Framework

21. Variations allow for easily setting up websites in multiple languages

22. Most of the content is published from the source to the target variations, with the content translated and re deployed on the target variations

23. Translations

24. Translations are required to publish the content from source variation to the target variations

25. Translation management libraries provide a centralized environment for managing translations

26. Localized content

27. SharePoint allows management of country/region specific pages and content independently