Web Analytics Wednesday Poznań 2015 - Visual Analytics
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The document discusses visual analytics and tools for uncovering insights from web analytics data. It introduces click tracking, session replay, and form analytics as options for focusing analysis on individual page elements and user behavior within pages rather than just transitions between pages. Specific examples are given showing how heat maps revealed problematic click areas on a page and how session replay identified an issue slowing form completion, both leading to increased conversions. A framework is proposed analyzing analytics on the element, page and transition levels to surface both qualitative insights and quantitative patterns. The presenter welcomes any questions and concludes by thanking the audience.
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창원건마₂「아」「찔」「한」「떡」〈OPNOLJA50.COM〉
오피찾을땐 " 구글 아찔한떡 검색" www.OPNOLJA.COM
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CSIAC_V1N4_FINAL_2
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CSIAC_V1N4_FINAL_2
This document summarizes a study assessing the cyber risk to transportation industrial control systems. The study involved auditing a bridge tunnel control system to understand vulnerabilities. Researchers modeled a "Stuxnet-style" cyber attack scenario involving infecting the control system with malware via USB drive. They developed an event tree to estimate the likelihood of such an attack succeeding. They then simulated the attack's effects in a transportation model to analyze regional impact. The study helped raise awareness of cyber risks with operators and leaders. More such assessments are needed to further understanding of vulnerabilities.
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Habitat Report
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An Introduction to Web Analytics
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
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To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
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Web Analytics Wednesday Poznań 2015 - Visual Analytics
- 1. Web Analytics Wednesday Poznań Visual Analytics: uncovering the why in your data Bartosz Mozyrko
- 2. Quick Poll Who uses web analytics? @bmozyrko
- 3. Some stats 80% of websites using any kind of analytics use Google Analytics @bmozyrko
- 4. Traditional Analytics 1st page 2nd page 3rd page Traditional analytics look at the transitions between pages @bmozyrko
- 5. Visual Analytics 1st page 2nd page 3rd page Visual (in-page) analytics focus on what happens within the pages themselves Traditional analytics look at the transitions between pages @bmozyrko
- 6. On-element Analytics 1st page 2nd page 3rd page Visual (in-page) analytics focus on what happens within the pages themselves Traditional analytics look at the transitions between pages On-element analytics will focus on how modifying singular site elements influences the segments & KPIs @bmozyrko
- 7. Here are some of the options Click Tracking Session Replay Form Analytics @bmozyrko
- 8. CLICK TRACKING See what makes your visitors click @bmozyrko
- 10. Click Tracking
- 11. Click Tracking Areas Of Interest (AOIs)
- 14. • Analysis revealed that 24 % of the clicks were going in wrong places • As a result, simple design changes increased conversion by 122% How can heat maps improve conversion? @bmozyrko
- 16. Most people don't read, but scan @bmozyrko
- 18. FORM ANALYTICS Discover which fields take too long to fill @bmozyrko
- 20. That’s an issue, right here
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- 24. Filters will help you to get most valuable user sessions
- 25. Use one tool to spot the issue… @bmozyrko
- 26. …and another to see what actually happened @bmozyrko
- 30. There are more cool tools out there @bmozyrko
- 32. Thanks @bmozyrko