UX Camp Europe 2016
Visual Analytics:
uncovering the why in your data
Bartosz Mozyrko

Quick Poll
Who uses web analytics?
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Some stats
80% of websites using any kind of
analytics use Google Analytics
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Traditional Analytics
1st page 2nd page 3rd page
Traditional analytics look at the transitions between pages
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Visual Analytics
1st page 2nd page 3rd page
Visual (in-page) analytics focus on what
happens within the pages themselves
Traditional analytics look at the transitions between pages
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Here are some of the options
Heatmaps
Session Replay
Form Analytics
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HEATMAPS
See what makes your visitors click
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Click Tracking
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Click Tracking
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Click Tracking
Areas Of Interest
(AOIs)
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• Analysis revealed that 24 % of the clicks
were going in wrong places
• As a result, simple design changes
increased conversion by 122%
How can heat maps improve conversion?
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Most people don't read, but scan
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FORM ANALYTICS
Discover which fields take too long to fill
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That’s an issue, right here

+5% conversion increase

SESSION REPLAY
See your users online experience
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Use one tool to spot the issue…
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…and another to see what actually happened
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There are many tools out there
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Everybody has information
Data Information
Data +
Structure
Value
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That's the tricky part
Data Information Knowledge Decision Change
Data +
Structure
Information +
Meaning
Knowledge +
Recommendation
Value
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Questions?
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Thanks!
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