*This is a revised version of the presentation uploaded in 2015*
Visual In-page web analytics is the analysis of visitor behavior within a particular webpage or a product.
It differs from traditional web analytics, which focuses on visitor movement between pages rather than on one particular page. In-page web analytics software includes click-tracking, mouse-tracking, and session replay tools, many of which display what areas of a webpage receive the most visitor attention.
These tools are generally used to understand visitor behavior for the purposes of optimizing a website's usability and conversion rate.