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Omniture Overview
What is Omniture? ,[object Object],[object Object]
How is it different from webtrends? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
At first ,[object Object],[object Object],[object Object]
Where are we now? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Whatโ€™s next ,[object Object],[object Object],[object Object]
Key features  -  brief overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Disseminating information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Bottom line ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The analytics market place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mid Market Mix of page embedding & logs Medium-to-large sites Price: volume based Minimum investment: $6-15k / year High end Page embedding Cross domain tracking Comprehensive metrics For large enterprises / sites Price: volume  based Minimum investment: $20+k / year Low end Mix of page embedding & logs Small-to-medium sites Price: volume based Minimum investment: $0-3k / year
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Embarking on a web analytics project
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Embarking on a web analytics project
The Conversion Funnel 100 35 20 10 2 First time visitor Repeat visitor Newsletter subscriber Active member Donor Etc.. Registered member micro micro micro micro macro
[object Object]
Editorial management โ€“ Content groups
Editorial management โ€“ Keywords
Editorial management โ€“ keywords
Inform architecture / navigation
Inform design
Inform marketing  -  Cross linking
Inform marketing  -  Campaigns
Inform marketing  -  Keywords
Inform marketing  -  Internal campaigns
Inform partners / donors
Inform management

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Basis Omniture