Introduction To Social Media


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This is a document that was given to us by my professor in my Social Media class. It has a lot of very helpful information in it!

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Introduction To Social Media

  1. 1. Introduction to Social Media"Introduction to Social Media" covers the history of the social web, social media tools, online socialreputation management and privacy issues.Introduction to Social Media - 1
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  6. 6. BloggingBlogging on a hosted site:Blogging software services are operated by the developer, requiring no software installation for theblogger. Sign up with any of these services to get a blog in a few minutes. Some companies allow yourblog to have its own domain name, either for free or an annual fee. - Pros: free, easy to use, require little technical knowledge, great for beginners and those not willing toinvest in hosting yet - Cons: limited ability to monetize with ads, default domain includes hostname (ex:,, limited sidebar/widget customizationThe most popular blog hosts are:Blogger - (Owned by Google, allows you to customize template and re-direct to your owndomain for free.)WordPress - (More template options than Blogger, limited customization, no ability toadd advertising.)TypePad - (Not a free service, but offers more support and customization.)Introduction to Social Media - 6
  7. 7. For private/informal blogging, consider:Tumblr - (Post text and media quickly and easily. Perfect for the blogger who just wants topost content with minimal blog upkeep.)MySpace - (built into every profile. Worth consideration for musicians.)LiveJournal - (Blogs aimed more to be personal journals. Also allows users to build,create and participate in "communities" - group blogs that revolve around a specific topic. Popular in the1990s, many users still remain, especially for the ability to be involved in "community" blogs.)Blogging on your own hosting space:Setting up a blog on your own hosting requires purchasing hosting (usually an annual fee), a domainname (usually free for life when you purchase hosting) and your choice of a blogging contentmanagement system.WordPress - (At the .org site, you may install WordPress for free on your own hosting. Ifyou by a "bloggers package" for hosting, WordPress is often included and easy to install.) - Pros: Freedom to customize and advertise, complete ownership of your work, thousands of plug-insto add to your blog, customer service support. - Cons: Expensive up-front cost of hosting, installing upgrades.Choosing and purchasing a domain:A domain name is how people will come to know your blog, so make it a good one! SEOMoz hasinvaluable advice on choosing the right domain name for you: you are purchasing hosting, your domain name will usually be added free of charge. You will claimyour domain name during the hosting purchase process. If you are looking to buy a domain name for ablog hosted elsewhere, they will only cost about $10 a year. Most hosting companies also sell domainnames without hosting, such as the popular hosting company best practices and tips on professional-level blogging: http://www.problogger.netIntroduction to Social Media - 7
  8. 8. RSSCreate an RSS feed:To create an RSS feed for your blog, visit Once you give Feedburner your blogURL, your RSS feed address will be set up and you will be given a button to put on your blog (similar tothe one shown here) so visitors can click on it to subscribe to you. It is recommended to put your RSSbutton "above the fold" of your blog where visitors will easily notice it.Subscribe to your favorite blogs with an RSS Reader/Aggregator:Rather than visit all of your favorite blogs individually, make those new blog posts come to you bysubscribing to their RSS feeds.1. Sign up with an RSS reader/aggregator. If you have a Gmail account, you already have access toGoogle Reader ( Other popular readers are Netvibes and Bloglines.2. Visit a blog and click on their RSS button. You will be prompted to choose which RSS reader youuse.3. Once youve subscibed, you can visit your Reader anytime to see if your favorite blogs have madeany new posts.Introduction to Social Media - 8
  9. 9. Microblogging"The content of a micro-blog differs from a traditional blog in that it is typically smaller in actual size andaggregate file size. A single entry could consist of a single sentence or fragment or an image or a brief,ten second video. But, still, its purpose is similar to that of a traditional blog. Users micro-blog aboutparticular topics that can range from the simple, such as "what one is doing at a given moment," to thethematic, such as "sports cars," to business topics, such as particular products. Many micro-blogsprovide short commentary on a person-to-person level, share news about a companys products andservices, or provide logs of the events of ones life." - WikipediaPopular microblogging services include Twitter, Plurk, Jaiku and, but Twitter is by far themost mainstream.Resources for getting started and getting the most out of Twitter:••••• to Social Media - 9
  10. 10. Social Networking and Privacy SettingsProtecting yourself and changing Privacy settings on Facebook:•• yourself and changing Privacy settings on MySpace:• for professional networking:•• to Social Media - 10
  11. 11. Second Life"Second Life is a free 3D virtual world imagined and created by its Residents. To get started, you willneed to download the Second Life viewer. Once installed, you will be able to walk, "teleport" or even flyto thousands of exciting 3D locations. You can also use voice and text chat to communicate with otherreal people from around the world." - Linden Labs, creator of Second LifeWhile the program interface is similar to a computer game, the purpose is geared towards explorationof a 3D virtual space that you interact with using a personal avatar, a digital representation of yourselfin the world that you control using your keyboard and mouse.Common uses for Second Life include the use of virtual classrooms and conferences, opening up avirtual business and store front, becoming a virtual employee of a business, and exploring how torender objects and buildings in 3D.Participation in the world is free, but real money is exchanged for the virtual currency "Linden Dollars"which can be used to purchase goods, plots of land, clothing and other avatar modifications.Introduction to Social Media - 11
  12. 12. Helpful resource websites and tutorials:•• Life for Education:• 101 Uses for Second Life in the College Classroom:• The New Media Consortium:• for St. Edwards monthly Second Life training workshop "Navigating Second Life" at Sharing: Flickr, YouTubeFlickr Uses and Best Practices:• What is Flickr?• Flickr Community Guidelines:• How to get the most out of Flickr:• Free vs. Paid "Pro" accounts: Best Practices:• Producing videos for YouTube:• 5 Outstanding Leaders in YouTube Marketing:• YouTube Insights - built-in analytics: to Social Media - 12
  13. 13. PodcastingPodcasts are a series of audio sessions (usually made to be available in MP3 format) for distribution viathe Internet. Podcasts can be listened to on your computer or personal MP3 player. Named originallyafter Apple’s iPod, owning one is not necessary to produce or listen to podcasts. Today, the alternatemeaning that is spreading in use is “Personal On Demand broadCASTING”. Podcasts are produced ona consistent basis (weekly, monthly). Listeners who subscribe to a podcast will be able to hear thenewest one when it’s released.Podcasts are often topic-specific, like blogs. What content can be used to create podcasts?• Radio-style talk shows & commentary• Tutorials, walk-throughs• Music• Interviews• Storytelling• Lectures• Conference recaps• Oral presentationsPodcasting Resources:• “Podcasting in Plain English” video:• Free Podcasts for downloading:• The Podcasting Legal Guide:• Adding your Podcast to iTunes:• “Creating a Podcast with GarageBand” video: to Social Media - 13
  14. 14. Social BookmarkingSocial Bookmarking:"Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarksof web pages on the Internet with the help of metadata, typically in the form of tags that collectivelyand/or collaboratively become a folksonomy. Folksonomy is also called social tagging, the process bywhich many users add metadata in the form of keywords to shared content". - Wikipedia• What is social bookmarking?• Get started with social bookmarking:• "Delicious" is the most popular social bookmarking site. Register for an account at to Social Media - 14
  15. 15. WIkis"A wiki is a website that uses wiki software, allowing the easy creation and editing of any number ofinterlinked Web pages, using a simplified markup language or a WYSIWYG text editor, within thebrowser. Wikis are often used to create collaborative websites, to power community websites, and fornote taking. The collaborative encyclopedia Wikipedia is one of the best-known wikis. Wikis are used inbusiness to provide intranet and knowledge management systems. Ward Cunningham, the developerof the first wiki software, WikiWikiWeb, originally described it as "the simplest online database thatcould possibly work." "Wiki" is a Hawaiian word for "fast". - WikipediaCreate your own wiki for free:••• for wikis:• Project Management• Customer/Client Collaboration• Documentation• Topical Online Communities• Documenting Policies, FAQs, Guidelines, Handbooks• To-Do Lists and other Checklists• Event Planning (Professional/Personal)• Note Taking• Goal Setting• Contact ListsIntroduction to Social Media - 15
  16. 16. • Online Reference/Resource ListsPopular wikis on the web: News"The term social news refers to websites where users submit and vote on news stories or other links,thus determining which links are presented. Social news was pioneered by community sites likeSlashdot and Fark. It became more popular with the advent of Digg, which combined Delicious andSlashdots features. Digg and Delicious have inspired a number of other sites, but Reddit actually wasnot one of them. More recently, the social news phenomenon has spawned a number of newsaggregator sites. These collect and group articles based on growing web interest—presenting userswith a reflexive news feed." - Wikipedia• A Beginners Guide to Social News Sites:• 50 Social News sites, organized by niche: to Social Media - 16
  17. 17. Online Reputation Management and Personal Branding"Online reputation management, or ORM, is the practice of consistent research and analysis of one’spersonal or professional, business or industry reputation as represented by the content across all typesof online media. It is also sometimes referred to as online reputation monitoring, maintaining the sameacronym." - WikipediaResources:• Online Reputation Management for a New Generation:• Personal Branding 101:• Tips for Branding yourself online:• How to Delete accounts from any website:,2817,2342599,00.asp• Check if your name/brand is already taken on social media sites: http://namechk.comIntroduction to Social Media - 17
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  19. 19. Anatomy of a BlogIntroduction to Social Media - 19
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  21. 21. Parting ThoughtsIntroduction to Social Media - 21