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KayWeb: KEYS to WEB TRAFFIC

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KayWeb MD Haig Kayserian reveals the KEYS to WEB TRAFFIC - web 2.0 and seo.

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KayWeb: KEYS to WEB TRAFFIC

  1. 2. SESSION OVERVIEW
  2. 3. THE POWER OF SEARCH
  3. 4. THE POWER OF SEARCH <ul><li>Search is the largest contributor to website referrals , worldwide </li></ul><ul><li>Google is king; with 88% market share in AU </li></ul><ul><ul><li>NineMSN has 6.1% </li></ul></ul><ul><ul><li>Yahoo!7 has 4.4% </li></ul></ul><ul><li>1 in 10 website visits are to Google </li></ul><ul><li>Therefore the KEY to TRAFFIC via SEARCH is: </li></ul><ul><li>IMPRESS GOOGLE </li></ul><ul><li>*Stats courtesy of Hitwise. </li></ul>
  4. 5. THE POWER OF SEARCH - IMPRESS GOOGLE? <ul><li>This can be achieved in two ways: </li></ul><ul><ul><li>ON-PAGE OPTIMISATION </li></ul></ul><ul><ul><li>OFF-PAGE OPTIMISATION </li></ul></ul><ul><li>On Page Optimisation is the act of ensuring your existing website pages are optimisable – as in, they CAN be read by Google spiders, and are written with these spiders in mind! </li></ul><ul><li>Off Page Optimisation is the act of popularising your link – as in, getting people to link to your website and seek your services, from other websites that are more popular than yours </li></ul><ul><li>Today, in the age of Web 2.0 , there are very innovative ways to achieve both on and off page optimisation </li></ul>
  5. 6. WHAT IS WEB 2.0?
  6. 7. WHAT IS WEB 2.0? <ul><li>Web 1.0 was all about you – the business owner </li></ul><ul><li>Web 2.0 is all about them – the customer; all researchers </li></ul><ul><li>Web 2.0 has brought users into the world wide web by: </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>Web 2.0 and SEARCH : </li></ul><ul><ul><li>Diversified options (local, shopping, blogs, news, images) </li></ul></ul><ul><ul><li>Thus more accurate results </li></ul></ul>
  7. 8. BLOGS
  8. 9. BLOGS <ul><li>What is a BLOG? </li></ul><ul><ul><li>A Web Log </li></ul></ul><ul><ul><li>Intended to be a web journal where people can opine and invite comments on their opinions </li></ul></ul><ul><li>Why is it so important? </li></ul><ul><ul><li>The Blog has become the foremost web marketing tool </li></ul></ul><ul><ul><li>Content different to that on a business website </li></ul></ul><ul><ul><li>Allows you to set agenda </li></ul></ul><ul><ul><li>Creates / unveils experts and authorities on topics </li></ul></ul><ul><ul><li>Is interactive , thus credible </li></ul></ul><ul><ul><li>Due to RSS , your Blogs can go ANYWHERE ! </li></ul></ul>
  9. 10. RSS
  10. 11. RSS <ul><li>What is RSS? </li></ul><ul><ul><li>Really Simple Syndication is what it stands for </li></ul></ul><ul><ul><li>It allows people to subscribe to your content and receive anything fresh directly into their feed reader application (EG: Outlook) </li></ul></ul><ul><ul><li>It also allows your content to be fed directly into another website , updating whenever you do </li></ul></ul><ul><li>Why is it so important? </li></ul><ul><ul><li>You feed your News and Blogs directly to popular websites: </li></ul></ul><ul><ul><ul><li>NEWS: Plugger.com.au, GoArticles.com, Topix.net </li></ul></ul></ul><ul><ul><ul><li>BLOGS: WordPress.com, Blogger.com, Yahoo </li></ul></ul></ul>
  11. 12. SOCIAL NETWORKING / BOOKMARKING
  12. 13. SOCIAL NETWORKING / BOOKMARKING <ul><li>SOCIAL NETWORKING WEBSITES </li></ul><ul><ul><li>Allow people to build on existing networks </li></ul></ul><ul><ul><li>Allow people to develop new networks </li></ul></ul><ul><ul><li>Examples are Facebook, MySpace, LinkedIn, Friendster </li></ul></ul><ul><li>Why should business care? </li></ul><ul><ul><li>They are the most realistic threat to Google’s market share </li></ul></ul><ul><ul><li>They are link-building havens due to their popularity </li></ul></ul><ul><ul><li>Some are business-oriented: </li></ul></ul><ul><ul><ul><li>LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Facebook PPC has just been released! </li></ul></ul></ul>
  13. 14. SOCIAL NETWORKING / BOOKMARKING <ul><li>SOCIAL BOOKMARKING WEB APPLICATIONS </li></ul><ul><ul><li>Allow people to save bookmarks on the web </li></ul></ul><ul><ul><li>Allow people to share those bookmarks with network </li></ul></ul><ul><ul><li>Examples are del.icio.us, Digg, Technorati, Yahoo </li></ul></ul><ul><li>Why should business care? </li></ul><ul><ul><li>They are link-building havens due to their popularity </li></ul></ul><ul><ul><li>They look funky </li></ul></ul><ul><ul><li>They allow you to spread your news and blogs </li></ul></ul><ul><ul><li>They allow you to share your services </li></ul></ul>
  14. 15. KAYWEB SEO

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