Social Media in Marketing
Social Media channels: Flickr
1. Definition and History
2. Special elements and uses
3. The average user
4. In a world of Facebook who needs Flickr?
5. Ways of using Flickr‐site in marketing
Definition and History:
Flickr is an image hosting and video hosting website and
Created by Ludicorp a vancouver‐based company that
launched Flickr in February 2004
The company was acquired by Yahoo! In 2005
As of October 2009, it claims to host more than 4 billion
images, up from 3 billion in November of 2008
Special elements and uses:
Flickr allows for user interaction, commenting, categorizing of albums, and
building of contact lists
Flickr allows users to sign up for a normal free account or Pro‐Account, which
provides unlimited uploading of pictures and videos for $25/year.
Flickr Groups are used to enhance social sharing based on location, events,
affinity groups, etc. This is a large asset for businesses to further reach
potential clients and customers based on interests.
Within Flickr, users can create online Photo Contests to increase user
interaction and visibility to the channel.
Flickr provides a very resourceful analytics program that allows you to track
your photo traffic and views by very detailed metrics.
Ties in very well with other social media channels to cross update and draw
traffic back to the channel.
HOW TO GET STARTED
Create your account: sign up for a free Yahoo! ID
Upload photos and Videos
public or private
Describe your photos
add captions and tags
Create collections and sets
e.g. Collection Finland, which includes a set of Helsinki, Tampere,
Locate them in map
Join a group of the picture subject and click to send your
picture to the group
Send a link of your flickr account to friends and family by e‐
Amir Dotan, & Panayiotis Zaphiris (2010). A
cross‐cultural analysis of Flickr users from Peru,
Israel, Iran, Taiwan and the UK
REASONS TO USE ‐ PROFESSIONAL?
When asked about the main reason for using Flickr
people in the UK typically report that they want to
display their photos, connect with other photographers
and to learn how to be a better photographer.
IN A WORLD OF FACEBOOK WHO NEEDS FLICKR?
Facebook is already the world's largest photo sharing
Flickr has the avid photo semi‐pro community, Facebook
has the rest of us. Flickr has rich licensing and
subscription options. Flickr has click to purchase
prints. Flickr has great photo search functionality and is
more suitable for professionals.
WAYS OF USING FLICKR‐SITE IN MARKETING
Use the highly effective keyword tagging features to get your
company’s material visible to searches.
Join many Flickr affinity groups to gather interest from those who
may not be familiar with your company’s products, services,
location or values.
Photo contests and special promotions can be designed and
executed with Flickr as the vehicle used to facilitate these
Connect Flickr to current website, Facebook Fan Page, corporate
blog, etc. to smoothly cross post content among all of of your
company’s online assets.
Learn more about your community and the values, activities,
events and experiences your users or fellow businesses take part
A very important thing to keep in mind regarding your use of
Flickr for business is this – do NOT oversell. Those companies
who practice this have their account deleted from the site
altogether. Flickr has constructed a very helpful set of guidelines
that will ensure you are fully aware of what the Do’s & Don’ts are
for using this service.
Explore the various features and uploading tools available. Search
for groups that would be of interest to you or your market. Ask
questions and share your thoughts here by commenting below.
As you research its versatility and role within the world of social
media, it could spark creative and helpful thoughts as to how
Flickr can be useful to your company and overall brand identity.
Thank you for your attention!