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Wearable technology
Arpita Bhagwat
Shraddha Kutty
Riti Mishra
Aleksandra Nazintseva
Ryu Wakabayashi
Statistics
6,846,000
Ages 16 through 75+
694,000
Ages 4 and under through 20
Statistics
Psychographics:
• Adaptive
• Progressive thinking
• Already tech savvy
• High School Diploma
Demographics:
• 79% White; 12% Black; 6% Hispanic
• 49% are married
• Average education is 11.4 years
• 58% are men between 18-44 years
• 61% are women over the age of 75
Statistics
1 in 5 live in
poverty
19% are currently
employed
$5k - 50k78% in an urban area
35% in the South
Statistics
Features:
• Voice recognition / command
• GPS
• Indoor navigation using haptic feedback
• Gesture recognition
• OCR (Optical Character Recognition)
• Emergency command
High School Diploma
Target Market
14 - 45
Tech Savvy
Industry Overview
Industry Overview
Industry Overview
Benefits
Indoors & Outdoors
4 sensors
Tactile braille displayVoice Assistance
Emergency Calls Track biometrics data
Alternatives
VIA
Navigation
Glasses
Touch & Go
Product Design
Product Design
Fashion VS. Regulation
Costs
Band $0.1
Earpiece $4
Display $15Sensors $40
Charger $3 Packaging $5
Motherboard $15
Software $20K
Costs
$77.1
Manufacturing price
$200
Retail price
Marketing Strategy
Website
accessible for
visually impaired
Advertisement
online, TV, radio
Promotion
exhibitions &
partnerships
Packaging
Disposal of the Product
Problems & Solutions
Market penetration Litigation 3 years warrantyKnock-offs
Future Applications
Wearable Technology: NaviGo Presentation
Wearable Technology: NaviGo Presentation

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Wearable Technology: NaviGo Presentation