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© 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and
may not be disclosed or reproduced without the prior written consent of Ipsos.
New Year, New Direction?
January 2016
Looking ahead into 2016, Ipsos asked global respondents if things
in their country heading in the right direction, or are they off on
the wrong track.
25/01/2016 Right direction/Wrong track 2
Majority of Global Citizens Say Things Are Off on the
Wrong Track
Only four in 10 (38%) say things in their country are
heading in the right direction. The majority (62%) say
things in their country are off on the wrong track.
20%
25%
30%
35%
40%
45%
50%
55%
60%
Apr/10
Jun/10
Aug/10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
June-15
Aug-15
Oct-15
Dec-15
RIGHT DIRECTION 2010-2016 TREND
HIGHEST
this month
LOWEST
this month
China 89% Brazil 9%
Saudi Arabia 78% South Africa 10%
India 72% Mexico 15%
Argentina 68% Peru 19%
Russia 60% Italy 20%
25/01/2016 Right direction/Wrong track 3
Things in this country are heading in the right direction,
or are they off on the wrong track?
38%
89%
78%
72%
68%
60%
57%
48%
43%
41%
39%
35%
35%
34%
32%
30%
28%
25%
25%
22%
20%
20%
19%
15%
10%
9%
62%
11%
22%
28%
32%
40%
43%
52%
57%
59%
61%
65%
65%
66%
68%
70%
72%
75%
75%
78%
80%
80%
81%
85%
90%
91%
All Countries
China
Saudi Arabia
India
Argentina
Russia
Canada
Australia
Japan
Great Britain
Turkey
Belgium
Germany
US
Israel
Poland
Spain
South Korea
Sweden
Hungary
France
Italy
Peru
Mexico
South Africa
Brazil
Right direction Wrong track
B5. Generally speaking, would you say things in this country are heading in the right direction, or are they off
on the wrong track? Base: n=18,145
Trend
2011 2016
25/01/2016 Right direction/Wrong track 4
METHODOLOGY
• The survey instrument is conducted monthly in 25 countries around the world via the Ipsos Online Panel
system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France,
Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Peru, Poland, Russia, Saudi Arabia,
South Africa, South Korea, Spain, Sweden, Turkey and the United States of America.
• For the results of the survey presented herein, an international sample of 18,145 adults aged 18-64 in
the US, Israel and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+
individuals participated on a country by country basis via the Ipsos Online Panel with the exception of
Argentina, Belgium, Hungary, India, Israel, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South
Korea, Sweden and Turkey, where each have a sample approximately 500+. The precision of Ipsos online
polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points
and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility
intervals, please visit the Ipsos website.
• In countries where internet penetration is approximately 60% or higher the data output is comparable
the general population. Of the 24 countries surveyed online, 16 yield results that are balanced to reflect
the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Israel,
Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The eight remaining
countries surveyed –Brazil (53% Internet penetration among the citizenry), China (46%), India (19%),
Mexico (41%), Russia (59%), Saudi Arabia (59%), South Africa (47%) and Turkey (47%)—have lower levels
of connectivity therefore are not reflective of the general population; however, the online sample in
these countries are particularly valuable in their own right as they are more urban/educated/income
than their fellow citizens and are often referred to as “Upper Deck Consumer Citizens”.
ABOUT IPSOS
• Ipsos is an independent market research company controlled and managed by research professionals.
Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in
all key markets. Ipsos ranks third in the global research industry.
• With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations:
brand, advertising and media, customer loyalty, marketing, public affairs research, and survey
management.
• Ipsos researchers assess market potential and interpret market trends. They develop and build brands.
They help clients build long-term relationships with their customers. They test advertising and study
audience responses to various media and they measure public opinion around the globe.
• Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues €1,669.5
($2,218.4 million) in 2014.
• Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.

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Ipsos Global @dvisor - New Year, New Direction ?

  • 1. © 2015 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. New Year, New Direction? January 2016 Looking ahead into 2016, Ipsos asked global respondents if things in their country heading in the right direction, or are they off on the wrong track.
  • 2. 25/01/2016 Right direction/Wrong track 2 Majority of Global Citizens Say Things Are Off on the Wrong Track Only four in 10 (38%) say things in their country are heading in the right direction. The majority (62%) say things in their country are off on the wrong track. 20% 25% 30% 35% 40% 45% 50% 55% 60% Apr/10 Jun/10 Aug/10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11 Aug-11 Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12 Dec-12 Feb-13 Apr-13 Jun-13 Aug-13 Oct-13 Dec-13 Feb-14 Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 June-15 Aug-15 Oct-15 Dec-15 RIGHT DIRECTION 2010-2016 TREND HIGHEST this month LOWEST this month China 89% Brazil 9% Saudi Arabia 78% South Africa 10% India 72% Mexico 15% Argentina 68% Peru 19% Russia 60% Italy 20%
  • 3. 25/01/2016 Right direction/Wrong track 3 Things in this country are heading in the right direction, or are they off on the wrong track? 38% 89% 78% 72% 68% 60% 57% 48% 43% 41% 39% 35% 35% 34% 32% 30% 28% 25% 25% 22% 20% 20% 19% 15% 10% 9% 62% 11% 22% 28% 32% 40% 43% 52% 57% 59% 61% 65% 65% 66% 68% 70% 72% 75% 75% 78% 80% 80% 81% 85% 90% 91% All Countries China Saudi Arabia India Argentina Russia Canada Australia Japan Great Britain Turkey Belgium Germany US Israel Poland Spain South Korea Sweden Hungary France Italy Peru Mexico South Africa Brazil Right direction Wrong track B5. Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track? Base: n=18,145 Trend 2011 2016
  • 4. 25/01/2016 Right direction/Wrong track 4 METHODOLOGY • The survey instrument is conducted monthly in 25 countries around the world via the Ipsos Online Panel system. The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Great Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America. • For the results of the survey presented herein, an international sample of 18,145 adults aged 18-64 in the US, Israel and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Israel, Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+. The precision of Ipsos online polls are calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos website. • In countries where internet penetration is approximately 60% or higher the data output is comparable the general population. Of the 24 countries surveyed online, 16 yield results that are balanced to reflect the general population: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Israel, Japan, Poland, South Korea, Spain, Sweden, United Kingdom and United States. The eight remaining countries surveyed –Brazil (53% Internet penetration among the citizenry), China (46%), India (19%), Mexico (41%), Russia (59%), Saudi Arabia (59%), South Africa (47%) and Turkey (47%)—have lower levels of connectivity therefore are not reflective of the general population; however, the online sample in these countries are particularly valuable in their own right as they are more urban/educated/income than their fellow citizens and are often referred to as “Upper Deck Consumer Citizens”. ABOUT IPSOS • Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry. • With offices in 87 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management. • Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. • Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues €1,669.5 ($2,218.4 million) in 2014. • Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.