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© 2016 Ipsos 1
Technologies That Will
Change the World
Research Topline
August, 2017
© 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
© 2016 Ipsos 2
Field Dates
Sample
Respondent Type n
August 4th - 13th, 2017
General Population 1,005
Tech Elites* 400
*Tech Elites defined by meeting the following qualifications:
✓ 25 years old or older
✓ Income of $75,000+
✓ Has a college degree or higher
✓ Currently employed full-time, part-time, or self-employed in the technology industry
✓ Reads one or more news publications daily
✓ Engaged in at least one political activity in past year
Online Methodology
© 2016 Ipsos 3
Tech Elites are more likely to believe that each of these technologies will change the way in which humans
experience the world. Both audiences believe that Machine Intelligence and Autonomous Vehicles are most likely to
create change.
77% 75% 74% 73%
68% 67%
63%
92% 90%
83%
88% 87%
76% 77%
Machine
Intelligence
Autonomous
Vehicles
Smart Cyber Universal
Connectivity
Augmented Reality
/ Virtual Reality
Lasers Robots in combat
General Population Tech Elites
Indicates statistically lower rating between
general population and tech elites
Indicates statistically higher rating between
general population and tech elites
Likelihood to Change World
Q1. In your opinion, how likely is it that each of the following technologies will change the way in which humans experience the world? (Top 2 Box)
© 2016 Ipsos 4
Q2. Of these technologies, which will most benefit how the government serves its citizens? Please select up to three.
Indicates statistically lower rating between
general population and tech elites
Indicates statistically higher rating between
general population and tech elites
34% 33% 32% 30%
19%
12%
9%
16%
37%
30%
46% 45%
32%
13%
16%
3%
Smart Cyber Robots in combat Universal
Connectivity
Machine
Intelligence
Autonomous
Vehicles
Lasers Augmented Reality
/ Virtual Reality
None of these
General Population Tech Elites
Benefits Citizens Most
(% Selected)
General Population respondents spread their selections across more of these technologies, as opposed to Tech Elites
who view Universal Connectivity and Machine Intelligence as having the potential to provide the greatest benefits to
how the government serves its citizens.
© 2016 Ipsos 5
15%
15%
18%
18%
20%
27%
36%
21%
14%
23%
21%
26%
21%
26%
29%
18%
27%
29%
28%
25%
23%
22%
28%
25%
21%
20%
20%
11%
13%
25%
8%
11%
6%
5%
4%
Machine Intelligence
Robots in combat
Autonomous Vehicles
Universal Connectivity
Smart Cyber
Augmented Reality / Virtual Reality
Lasers
Less than 2 years 2 to less than 3 years 3 to less than 5 years 5 to less than 10 years 10 years or longer
25%
19%
18%
21%
23%
26%
37%
22%
19%
25%
28%
34%
28%
28%
27%
20%
31%
27%
26%
25%
21%
15%
23%
22%
15%
12%
18%
12%
11%
19%
5%
10%
4%
2%
2%
Tech Elites generally believe these technologies will impact Americans sooner than the General Population believes.
Lasers, Augmented Reality and Smart Cyber are the three technologies believe to have the quickest impact.
General Population Tech Elites
Q3. And for each of these technologies that you believe will change the way in which humans experience the world, how long do you believe it will be until
Americans will feel the impact of those technologies?
Indicates statistically lower rating between
general population and tech elites
Indicates statistically higher rating between
general population and tech elites
(Base: Gen Pop=684, Tech Elites=347)
Time until Impact of Changing Technology
(Base: Gen Pop=751, Tech Elites=358)
(Base: Gen Pop=769, Tech Elites=366)
(Base: Gen Pop=731, Tech Elites=354)
(Base: Gen Pop=745, Tech Elites=331)
(Base: Gen Pop=669, Tech Elites=303)
(Base: Gen Pop=635, Tech Elites=309)
© 2016 Ipsos 6
Consistent with other findings, Tech Elites believe that these technologies will have a greater impact on industry than
the General Population believes, with Tech, Manufacturing and Energy believed to be impacted most.
40%
51%
61%
64%
58%
72%
76%
79%
82%
88%
30%
40%
50%
52%
53%
56%
67%
73%
75%
85%
Real Estate
Food & Beverage
Travel
Retail
Government
Financial
Health
Energy
Manufacturing
Technology
Impact on Industries
General Population Tech Elites
Q4. Thinking about technology in general, what impact do you believe technology will have on each of the following industries? (Top 2 Box)
Indicates statistically lower rating between
general population and tech elites
Indicates statistically higher rating between
general population and tech elites
© 2016 Ipsos 7
61%
53%
38%
22%
2%
66% 67%
54%
33%
1%
Education Private sector investment (in
areas like R&D, global talent,
educational scholarships, etc.)
Government investment in
research organizations
Regulatory changes Something else
Actions to Encourage Technological Innovation
General Population Tech Elites
“Open immigration.” “Continual support of early childhood
education.”
“Limiting regulations and improved
free markets.”
Both Tech Elites and General Population respondents believe that education and private sector investments will most
encourage technological innovation.
Q5. What do you believe should be done to encourage continued technological innovation?
Indicates statistically lower rating between
general population and tech elites
Indicates statistically higher rating between
general population and tech elites
“Get government out of the
way.”
“Lower taxes and less regulation.”
© 2016 Ipsos 8
APPENDIX
© 2016 Ipsos 9
Demographics
Age
General
Population
Tech Elites
18-24 6% -
25-34 20% 39%
35-44 18% 28%
45-54 19% 18%
55-64 24% 12%
65 or older 14% 2%
Gender
Male 45% 70%
Female 55% 30%
Income
Less than $75,000 61% -
$75,000 to less than $100,000 19% 35%
$100,000 to less than $150,000 14% 33%
$150,000 or more 6% 32%
Education
High School Graduate or less 20% -
Some College/Associate's Degree 31% -
Bachelor's Degree (BA, BS, etc.) 28% 44%
Post Graduate Degree 21% 56%
Region
Northeast 20% 22%
Midwest 22% 6%
South 35% 19%
West 23% 52%
Employment Status
General
Population
Tech Elites
Employed - full-time 44% 94%
Retired 18% -
Employed - part-time 12% 4%
Currently Unemployed 11% -
Self-Employed 6% 3%
Homemaker 6% -
Student/Pupil 3% -
Industry of Employment
Business / Professional services 14% -
Healthcare 10% -
Retail 9% -
Technology 7% 100%
Government 6% -
Manufacturing 6% -
Food service 4% -
Entertainment 3% -
Personal care 2% -
Agriculture 2% -
Something else 37% -
Ethnicity
White / Caucasian 86% 72%
Hispanic 8% 10%
Black / African American 6% 3%
Asian 3% 21%
Other 5% 4%
© 2016 Ipsos 10
Activities
General
Population
Tech Elites
Written comments on an online bulletin board,
website, chat room or blog about an issue
16% 54%
Written or called a politician 15% 28%
Attended a public meeting 11% 42%
Attended a rally, speech, or protest 9% 26%
Served as an officer of a club or organization 9% 15%
Served on a committee of a local organization 8% 20%
Delivered a speech 7% 20%
Created or updated your own blog 5% 22%
Been an active member of a group to influence policy
or government
5% 15%
Written a letter to an editor or called a live broadcast 4% 12%
Written an article for a magazine or newspaper 4% 11%
Worked for a political party 3% 8%
Held or run for political office 1% 4%
None of these 58% -
Demographics
# of News Publications
Read Daily
General
Population
Tech Elites
None 42% -
1 29% 25%
2 18% 33%
3 6% 20%
4 or more 5% 22%

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Technologies That Will Change the World

  • 1. © 2016 Ipsos 1 Technologies That Will Change the World Research Topline August, 2017 © 2017 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
  • 2. © 2016 Ipsos 2 Field Dates Sample Respondent Type n August 4th - 13th, 2017 General Population 1,005 Tech Elites* 400 *Tech Elites defined by meeting the following qualifications: ✓ 25 years old or older ✓ Income of $75,000+ ✓ Has a college degree or higher ✓ Currently employed full-time, part-time, or self-employed in the technology industry ✓ Reads one or more news publications daily ✓ Engaged in at least one political activity in past year Online Methodology
  • 3. © 2016 Ipsos 3 Tech Elites are more likely to believe that each of these technologies will change the way in which humans experience the world. Both audiences believe that Machine Intelligence and Autonomous Vehicles are most likely to create change. 77% 75% 74% 73% 68% 67% 63% 92% 90% 83% 88% 87% 76% 77% Machine Intelligence Autonomous Vehicles Smart Cyber Universal Connectivity Augmented Reality / Virtual Reality Lasers Robots in combat General Population Tech Elites Indicates statistically lower rating between general population and tech elites Indicates statistically higher rating between general population and tech elites Likelihood to Change World Q1. In your opinion, how likely is it that each of the following technologies will change the way in which humans experience the world? (Top 2 Box)
  • 4. © 2016 Ipsos 4 Q2. Of these technologies, which will most benefit how the government serves its citizens? Please select up to three. Indicates statistically lower rating between general population and tech elites Indicates statistically higher rating between general population and tech elites 34% 33% 32% 30% 19% 12% 9% 16% 37% 30% 46% 45% 32% 13% 16% 3% Smart Cyber Robots in combat Universal Connectivity Machine Intelligence Autonomous Vehicles Lasers Augmented Reality / Virtual Reality None of these General Population Tech Elites Benefits Citizens Most (% Selected) General Population respondents spread their selections across more of these technologies, as opposed to Tech Elites who view Universal Connectivity and Machine Intelligence as having the potential to provide the greatest benefits to how the government serves its citizens.
  • 5. © 2016 Ipsos 5 15% 15% 18% 18% 20% 27% 36% 21% 14% 23% 21% 26% 21% 26% 29% 18% 27% 29% 28% 25% 23% 22% 28% 25% 21% 20% 20% 11% 13% 25% 8% 11% 6% 5% 4% Machine Intelligence Robots in combat Autonomous Vehicles Universal Connectivity Smart Cyber Augmented Reality / Virtual Reality Lasers Less than 2 years 2 to less than 3 years 3 to less than 5 years 5 to less than 10 years 10 years or longer 25% 19% 18% 21% 23% 26% 37% 22% 19% 25% 28% 34% 28% 28% 27% 20% 31% 27% 26% 25% 21% 15% 23% 22% 15% 12% 18% 12% 11% 19% 5% 10% 4% 2% 2% Tech Elites generally believe these technologies will impact Americans sooner than the General Population believes. Lasers, Augmented Reality and Smart Cyber are the three technologies believe to have the quickest impact. General Population Tech Elites Q3. And for each of these technologies that you believe will change the way in which humans experience the world, how long do you believe it will be until Americans will feel the impact of those technologies? Indicates statistically lower rating between general population and tech elites Indicates statistically higher rating between general population and tech elites (Base: Gen Pop=684, Tech Elites=347) Time until Impact of Changing Technology (Base: Gen Pop=751, Tech Elites=358) (Base: Gen Pop=769, Tech Elites=366) (Base: Gen Pop=731, Tech Elites=354) (Base: Gen Pop=745, Tech Elites=331) (Base: Gen Pop=669, Tech Elites=303) (Base: Gen Pop=635, Tech Elites=309)
  • 6. © 2016 Ipsos 6 Consistent with other findings, Tech Elites believe that these technologies will have a greater impact on industry than the General Population believes, with Tech, Manufacturing and Energy believed to be impacted most. 40% 51% 61% 64% 58% 72% 76% 79% 82% 88% 30% 40% 50% 52% 53% 56% 67% 73% 75% 85% Real Estate Food & Beverage Travel Retail Government Financial Health Energy Manufacturing Technology Impact on Industries General Population Tech Elites Q4. Thinking about technology in general, what impact do you believe technology will have on each of the following industries? (Top 2 Box) Indicates statistically lower rating between general population and tech elites Indicates statistically higher rating between general population and tech elites
  • 7. © 2016 Ipsos 7 61% 53% 38% 22% 2% 66% 67% 54% 33% 1% Education Private sector investment (in areas like R&D, global talent, educational scholarships, etc.) Government investment in research organizations Regulatory changes Something else Actions to Encourage Technological Innovation General Population Tech Elites “Open immigration.” “Continual support of early childhood education.” “Limiting regulations and improved free markets.” Both Tech Elites and General Population respondents believe that education and private sector investments will most encourage technological innovation. Q5. What do you believe should be done to encourage continued technological innovation? Indicates statistically lower rating between general population and tech elites Indicates statistically higher rating between general population and tech elites “Get government out of the way.” “Lower taxes and less regulation.”
  • 8. © 2016 Ipsos 8 APPENDIX
  • 9. © 2016 Ipsos 9 Demographics Age General Population Tech Elites 18-24 6% - 25-34 20% 39% 35-44 18% 28% 45-54 19% 18% 55-64 24% 12% 65 or older 14% 2% Gender Male 45% 70% Female 55% 30% Income Less than $75,000 61% - $75,000 to less than $100,000 19% 35% $100,000 to less than $150,000 14% 33% $150,000 or more 6% 32% Education High School Graduate or less 20% - Some College/Associate's Degree 31% - Bachelor's Degree (BA, BS, etc.) 28% 44% Post Graduate Degree 21% 56% Region Northeast 20% 22% Midwest 22% 6% South 35% 19% West 23% 52% Employment Status General Population Tech Elites Employed - full-time 44% 94% Retired 18% - Employed - part-time 12% 4% Currently Unemployed 11% - Self-Employed 6% 3% Homemaker 6% - Student/Pupil 3% - Industry of Employment Business / Professional services 14% - Healthcare 10% - Retail 9% - Technology 7% 100% Government 6% - Manufacturing 6% - Food service 4% - Entertainment 3% - Personal care 2% - Agriculture 2% - Something else 37% - Ethnicity White / Caucasian 86% 72% Hispanic 8% 10% Black / African American 6% 3% Asian 3% 21% Other 5% 4%
  • 10. © 2016 Ipsos 10 Activities General Population Tech Elites Written comments on an online bulletin board, website, chat room or blog about an issue 16% 54% Written or called a politician 15% 28% Attended a public meeting 11% 42% Attended a rally, speech, or protest 9% 26% Served as an officer of a club or organization 9% 15% Served on a committee of a local organization 8% 20% Delivered a speech 7% 20% Created or updated your own blog 5% 22% Been an active member of a group to influence policy or government 5% 15% Written a letter to an editor or called a live broadcast 4% 12% Written an article for a magazine or newspaper 4% 11% Worked for a political party 3% 8% Held or run for political office 1% 4% None of these 58% - Demographics # of News Publications Read Daily General Population Tech Elites None 42% - 1 29% 25% 2 18% 33% 3 6% 20% 4 or more 5% 22%