Brandon Schaefer presents on whether to be a content creator or curator. He recommends being a content creator by writing original content that others will share, increasing reach with minimal effort. Alternatively, one could curate existing popular market content. Best is a combination of creating some content and curating others'. Schaefer has found success mixing his own content with curated popular content from others. He encourages taking action to create daily blog posts sharing lessons learned to help others.

1. ARE YOU A CREATOR OR
CURATOR OF CONTENT
PRESENTED BY BRANDON SCHAEFER

2. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ You have a few choices in regards to which path you’d like
to take with your content marketing plan.

3. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ My personal choice is to be a content creator… this means
that I write original content in the hopes that other people
will see it and reshare it… infinitely increasing my reach,
for the least amount of effort and money.

4. MY PERSONAL CHOICE IS TO BE A
CONTENT CREATOR…
Brandon Schaefer
PRESENTED BY BRANDON SCHAEFER

5. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ If you’re not comfortable writing your own content yet,
then the path of being a curator of content may be best for
you… this means that you’re searching for relevant and
popular market specific content and then resharing it…
with the hopes that you’ll grow your social channels and
extend your reach.

6. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ And then we have the combination approach… where you
create some of your own content, and curate some content
as well… this is a phenomenal approach and typically has
the best results for companies.

7. CREATE SOME OF YOUR OWN
CONTENT, WHILE CURATING SOME
AS WELL…
Brandon Schaefer
PRESENTED BY BRANDON SCHAEFER

8. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ Like with anything in life or in business, you need to find
out where your strengths are, and then you need to build
off of them… and the same theory holds true for your
content marketing efforts.

9. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ I can tell you from my own experience, that mixing my own
content, along with some of the more popular content
written by other people, is what’s worked out best for me.

10. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ What helps me the most is taking a little bit of time
everyday and just writing down something that I learned,
or something that helped me that may help someone
else… and I just make that into a blog post… and it not
only helps me, but it helps other people in the process.

11. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ The great part is that because I create a lot of highly
relevant and personalized content, it positions me as an
industry influencer in my market segment.

12. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ Listen, what I’m talking about here is important, but it takes
action from you and it takes a little bit of planning and
testing to make it all come together.

13. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ If you don’t do anything with what you’ve learned, nothing
is ever going to happen… now that you know better, go
out and do better for yourself.

14. PRESENTED BY BRANDON SCHAEFER
ARE YOU A CREATOR OR CURATOR OF CONTENT
▸ As always, my team, as well as myself, are here to help, just
open up a support ticket with us, or call 1-888-370-9917
anytime, and one of our team members will get you setup
in the right direction.

15. THANK YOU
BRANDON SCHAEFER