history of advertising


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history of advertising

  1. 1. Something about advertising
  2. 2. Advertising • Any paid message paid in a medium in non personal communication by an identified sponsor across international borders, using broadcast, print, and/ or interactive media is known as Advertising
  3. 3. The Advertising History • In past when the Ruler Started communication with mass for any purpose it was starting of early advertising, but it was having some limitations for eg:- • Limited reach • Noise • Time Taking
  4. 4. Father of Indian Advertising • Starting RK Swamy in 1973 at the age of 50, when most others think of plump retirement benefits and comfortable options, and then making it in the Top 10 list within five years is what most dream about in their twenties. He is the man who put Madras (now Chennai) on the map of Indian advertising, and yet he was one who never really looked at communication with a polorised, north-south point of view.
  5. 5. Top 10 Global Advertising Agency Brands • 1. Denstsu (Tokyo) • 2. McCann-Erickson Worldwide (New York) • 3. BBDO Worldwide (New York) • 4. J. Walter Thompson Co. (New York) • 5. Euro RSCG Worldwide (New York) 6. Grey Worldwide (New York) 7. DDB Needham Worldwide (New York) 8. Ogilvy & Mather Worldwide (New York) 9. Publicis Worldwide (Paris) 10. Leo Burnett Co. (Chicago)
  6. 6. Four Pillars in Advertisement- Trends • Attention • Creativity • Measurement • Advertising Inventories
  7. 7. Examples of Creative Advertisement: zoozoos ads
  8. 8. Social message advertising
  9. 9. Thankyou