DIY Marketing

1. DIY MARKETING FOR
PROFESSIONAL

2. Define your customer
Create compelling content on a consistent basis
Focus your social media strategy
Create products based on your expertise
Make your case for value

3. DEFINE YOUR AUDIENCE

4. THERE ARE OTHER PEOPLE WHO DO WHAT
YOU DO
WHAT DO YOU BRING TO THE TABLE THAT MAKES YOU DIFFERENT
BASED ON YOUR LIFE EXPERIENCE WHO IS MOST LIKELY TO HIRE
EVERYONE IS NOT YOUR CLIENT

5. DEFINE YOUR AUDIENCE - ACTION
ITEMS
▸Who is your ideal client?
▸What is your unique qualification to work with this client.

6. MAKE THE CASE FOR VALUE TO
CLIENTS

7. WHY SHOULD A CLIENT PAY YOU $10,000 TO
SPEAK?
What is the return on investment clients get from working with you?
“Organizations that employ the strategies and concepts similar
to those I speak about are x% more profitable than competitors.”
Even if they are not your numbers use statistics.
What is the cost to the economy of absenteeism?
Employee turnover? Project overruns? Executive
failures?
Find numbers!
The numbers are out there!

8. MAKE YOUR CASE FOR VALUE TO
CLIENTS - ACTION ITEMS
▸Rewrite your elevator pitch to position your services as an
investment and not an expenditure.
▸Find 4 sets of statistics to back up your value proposition.

9. CREATE COMPELLING CONTENT ON A
CONSISTENT BASIS

10. WHY SHOULD YOU CREATE COMPELLING
CONTENT?
CREATE COMPELLING CONTENT ON A
CONSISTENT BASIS
‣Blog content is good for SEO
‣Builds your credibility within your target market
‣It becomes the basis of your monthly newsletter
‣Becomes the basis for future books

11. Where do you get content?
`
Create everything yourself from scratch
twice a week.
Curate content on social media
Contribute to the discussion
CREATE COMPELLING CONTENT ON A
CONSISTENT BASIS
The hard way The easy way
Cannibalize your books
Transcribe your presentations

12. WHEN YOU CREATE A BLOG POST BE SURE TO POST IS AS A LINKEDIN
PUBLISHER POST.
CREATE COMPELLING
CONTENT ON A CONSISTENT
BASIS
If you have a Wordpress site make sure your connect the JetPack plugin and connect to
your networks for automatic posting.

13. FOCUS YOUR SOCIAL MEDIA
STRATEGY

14. MY MOM DOESN’T CARE ABOUT MY JOB!
FOCUS YOUR SOCIAL MEDIA STRA
Facebook is great for B2C
LinkedIn and Twitter are B2B channels
Play in the same sandbox where your
prospective clients play
Don’t annoy your college buddies
Don’t make your family block your feed

15. ADVERTISE ON SOCIAL MEDIA
FOCUS YOUR SOCIAL MEDIA
STRATEGYTwitter ads are very targeted
LinkedIn is targeted but expensive
Facebook ads are not quite as targets
Pro-tip
Google ads
‣ Buy the adword for an event you are speaking at.
‣ Geo target it
‣ Create a landing page for folks to hire you
Bonus Pro-tip
“Live tweet” your speeches

16. USE YOUR KNOWLEDGE TO CREATE
PRODUCTS

17. CREATE A SIMPLE ONLINE COURSE
USE YOUR KNOWLEDGE TO CREATE
PRODUCTS
Create an online course or write a book
and wait for the money to come to you.
Passive income baby!
Most people don’t have the following
to make it happen.
I created a course using FlyPlugins.com Wp-Courseware.
Green screen from Amazon
My iPhone
Videos using the Touchcast app
Fantasy Reality

18. USE YOUR KNOWLEDGE TO CREATE
PRODUCTSWrite a book
‣Transcribe your speeches
‣Give them a slight rewrite and
polish to create a narrative
‣Publish on Create Space

19. THAT’S IT!
▸ Thank you for joining me
I have a special page with links to resources.
ShortCircuitMedia.com/DIYTools
Contact me directly
Aidan@ShortCircuitMedia.com