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LAUNCHING YOURSELF DIGITALLY Big Network
10 October 2017
WHAT WE’RE COVERING TODAY
- Introductions
- Setup – Getting a website up and running
- Content – Creating fabulous content...
SETUP Getting a website up and
running
SETUP
- Step 01. Define your users
­ Who are they?
­ What do they want to achieve?
- Step 02. Define journeys
­ How they g...
SETUP
CONTENT Creating fabulous content
CONTENT – THE FACTS
- Visual is a key component
- Vision is our most dominant sense
- Adding a video to your landing pages...
HOW DO WE MAKE SALES HAPPEN THROUGH VIDEO?
PERSONALITY:
- Let your individual personality shine through…
and own it!
- Enc...
GOOGLE LOVES VIDEO!
- Google now owns YouTube
- You are around 53 times more likely to show up
first on Google if you have...
HOW TO CREATE THE RIGHT VIDEO FOR YOUR BUSINESS
& PROMOTIONAL PURPOSES
LISTEN TO YOUR AUDIENCE:
- It’s not a conversation ...
VIDEO DOES IT ALL
VIDEOS CAN EXPLAIN ANYTHING!
- Main promotional video for landing pages
- Launching a new product or ser...
COSTS & OPTIONS
- The D.I.Y approach – Don’t be scared of experimenting!
- Employing a professional expert is key – they h...
HAVE A STRONG STRATEGY
- Video is earning it’s keep
- It’s improving year after year
- Be open minded
If you are going to ...
DRIVE
Using social to drive interest and
build an audience
DRIVE - SOCIAL MEDIA AND BUSINESS
- Why do we promote content?
- What is social media?
social media
noun
noun: social medi...
DRIVING CONTENT
- What platforms do you choose to promote your content?
- Blogging
- Strategic planning of content and pro...
REACH
MEASUREMENT & INVESTMENT
-We can track the reach of social media marketing
- in-house analytics
- bitly / Buffer / Google ...
TRACK Measuring your hard work
TRACK
- Why we measure
- UTM link builder
- Analytics
SUMMARY
- Setup – Think about your users and what they need to achieve
- Content – Make it relevant to your users and use ...
QUESTIONS & ANSWERS Big Network
10 October 2017
THANK YOU!
Big Network
10 October 2017
 Launching Yourself Digitally - The Big Network 2017
 Launching Yourself Digitally - The Big Network 2017
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Launching Yourself Digitally - The Big Network 2017

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How to launch yourself online - getting a website, creating fabulous content, driving interest with social platforms and measuring your efforts. Originally presented at the Big Network Event in Andover, October 2017.

Published in: Marketing
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Launching Yourself Digitally - The Big Network 2017

  1. 1. LAUNCHING YOURSELF DIGITALLY Big Network 10 October 2017
  2. 2. WHAT WE’RE COVERING TODAY - Introductions - Setup – Getting a website up and running - Content – Creating fabulous content - Drive – Using social to drive interest and build an audience - Track – Measuring your hard work - Questions & Answers
  3. 3. SETUP Getting a website up and running
  4. 4. SETUP - Step 01. Define your users ­ Who are they? ­ What do they want to achieve? - Step 02. Define journeys ­ How they gather information ­ Buying/prospecting cycle - Step 03. Create content based on users - Step 04. Appropriate platforms and technology
  5. 5. SETUP
  6. 6. CONTENT Creating fabulous content
  7. 7. CONTENT – THE FACTS - Visual is a key component - Vision is our most dominant sense - Adding a video to your landing pages can increase conversations & interactions by up to 80% - 74% of users who watch explainer videos online actually buy the product - The most sharable content online includes video
  8. 8. HOW DO WE MAKE SALES HAPPEN THROUGH VIDEO? PERSONALITY: - Let your individual personality shine through… and own it! - Encourage your audience to invest in you & the brand TRUST: - The ‘behind the scenes’ method - Be present and have regular updates… your audience wants to follow your journey! - I have had my own successful experience selling a service online
  9. 9. GOOGLE LOVES VIDEO! - Google now owns YouTube - You are around 53 times more likely to show up first on Google if you have embedded videos on your website - Videos can increase time spent by visitors on your site – and have a positive effect on your search engine rank - Be the industry leader by providing answers to questions people may have
  10. 10. HOW TO CREATE THE RIGHT VIDEO FOR YOUR BUSINESS & PROMOTIONAL PURPOSES LISTEN TO YOUR AUDIENCE: - It’s not a conversation - it’s a visual representation of your brand/products - Use video as a tool to help your audience understand what you do clearly - What does your audience want to see - What questions would they want answered?
  11. 11. VIDEO DOES IT ALL VIDEOS CAN EXPLAIN ANYTHING! - Main promotional video for landing pages - Launching a new product or service? - Need to explain a difficult concept? - Have multiple staff to train and get up to speed – or have a new system to teach them on? - Social media videos – Facebook (live), Instagram (Stories), YouTube - Don’t be afraid of having a mixture of videos for different purposes! - Local, National and Global companies all need to get involved and be present
  12. 12. COSTS & OPTIONS - The D.I.Y approach – Don’t be scared of experimenting! - Employing a professional expert is key – they have the experience, planning strategy, equipment, time, creativity and knowledge of human psychology within the world of video! - It’s a tailored process, and it’s entirely up to you - Try a bit of everything – don’t be afraid of mixing it up!
  13. 13. HAVE A STRONG STRATEGY - Video is earning it’s keep - It’s improving year after year - Be open minded If you are going to invest in video… you should have a clear promotional strategy!
  14. 14. DRIVE Using social to drive interest and build an audience
  15. 15. DRIVE - SOCIAL MEDIA AND BUSINESS - Why do we promote content? - What is social media? social media noun noun: social media; plural noun: social medias 1 websites and applications that enable users to create and share content or to participate in social networking. - Why do we use social media for business? • help increase brand awareness • convert a higher rate of customers • deliver excellent customer service • increase traffic to your website • monitor competitors • it’s all about making the digital elements of marketing human
  16. 16. DRIVING CONTENT - What platforms do you choose to promote your content? - Blogging - Strategic planning of content and promotion • Schedule • Copy, imagery, and video • Self promotional content vs shareable content • Paid targeted advertising - Measurement and reach of content
  17. 17. REACH
  18. 18. MEASUREMENT & INVESTMENT -We can track the reach of social media marketing - in-house analytics - bitly / Buffer / Google Analytics - paid programmes - Investment into social media: - time - money
  19. 19. TRACK Measuring your hard work
  20. 20. TRACK - Why we measure - UTM link builder - Analytics
  21. 21. SUMMARY - Setup – Think about your users and what they need to achieve - Content – Make it relevant to your users and use mixed mediums - Drive – Consider how to get your content out to your audience - Track – Measure your hard work - Amend – Don’t be afraid to tweak your strategy if something isn't working
  22. 22. QUESTIONS & ANSWERS Big Network 10 October 2017
  23. 23. THANK YOU! Big Network 10 October 2017

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