This document discusses WeFarm, a platform that allows small-scale farmers to connect and share agricultural information via SMS. Over 500 million small-scale farmers grow food for the world but lack access to knowledge and markets. WeFarm allows farmers like Victor to send free SMS messages to ask questions and receive answers from other farmers. WeFarm has grown rapidly, with over 51,000 users and 7.2 million interactions between users in its first year. The data collected gives insights into trends that can help address issues like drought and diseases while improving livelihoods for millions of farmers.

2. 500 Million
small scale farmers

3. Isolated…

4. Until WeFarm…
For these farmers
WeFarm is the internet

5. Poor People

6. Poor People
=
No knowledge?

7. Meet Victor
(a real WeFarm user)

8. He sends a free SMS
to WeFarm

9. This is Doris

10. Miles from any
connection...

11. Victor, Doris and these 500 million
farmers supply the world’s products

12. $33 billion lost on
the ground due to
easily solved
problems

13. Multinationals
have limited
visibility on an
unconnected
world

14. The power of
millions of live,
organic
conversations…

15. Age Trends: In Kenyan coffee & tea farming
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Under 25 26 - 44 45 - 64 Over 65
Coffee
Tea
Implications for: Future supply chain security and commodities availability; farm input
advertising; training programmes for government and NGOs

16. 0
50
100
150
200
250
300
350
weather Diseases Animal Breeding Planting + Seeds Soil / PH Fertilizer &
Compost
Markets & Prices
Male
Female
Gender: March 2016 Trends in farming problems for men
and women in Uganda

17. Climate Analysis: Mapping drought using
WeFarm data
Big Data wth big uses: Predicting and tracking drought and disease, commodities
trading; and tailored support for farming communities

18. WeFarm launched
to farmers in Kenya
in February 2015

19. 51,000 users

20. 7.2 million interactions
between people with no access to internet

21. Monthly Active Users
WeFarm
Twitter
55% 55%
22%
WeFarm
WhatsApp?
WeFarm
Quora
78%
77%
85%
77%
Questions Answered
90 Day Retention

22. 1 million farmers in 12 months

23. • Disease and drought
• Commodities trading
• Map the trends & needs
of half the world
Some VERY big data…

24. The Vision
Support 100 million farmers to improve their
livelihoods… and do it using their own knowledge
and ideas.

25. Connected…
Contact: Kenny Ewan, Founder and CEO
kenny@wefarm.org | @we_farm | www.wefarm.org