The document discusses many trends in demographics, consumer behavior, and society. It notes that as fertility rates fall in Europe, the number of single-child families is rising. It also discusses trends like more young adults living with their parents, the impact of immigration on politics, and the unsustainability of large public sectors in countries like Greece. The document covers a wide range of social, economic, and consumer trends across different countries and populations.

4. The “Starbucks” Economy

5. From Megatrends to Microtrends

6. Microtrends Contradict More affluence, More work. More technology, More retreat. More science, More religion. More water, More caffeine.

8. An Aging Greece World’s Oldest Countries % of Population Age <15 % of Population Age 65+ 1. Niger 49 2. Uganda 49 3. Dem. Rep. of Congo 47 4. Angola 46 5. Chad 46 6. Zambia 46 7. Malawi 46 8. Burkina Faso 46 9. Mali 45 10. Nigeria 45 1. Monaco 24 2. Japan 23 3. Germany 20 4. Italy 20 5. Greece 19 6. Sweden 18 7. Latvia 17 8. Estonia 17 9. Finland 17 10. Austria 17

13. Low Imports, High Exports Threaten Greek Economy $61.47 Billion

16. Volatility leads to Opportunity

19. Fearless Freddies “ Fearless Freddies” are going bungee-jumping into the middle of the financial crisis -- bravely increasing their investments even as the markets and the financial system collapse and gloomy predictions abound.

21. Value Is the New Green Healthy food, hybrid cars, energy efficiency -- these were the attributes that burnished brands. But now green is taking a back seat to a new core value -- value.

22. Green Workers Demand for eco-friendly building and retrofitting, alternative energy initiatives will make Green the next big employer.

26. Smartphoniacs Smartphoniacs are an eclectic mix of the successful and powerful, busy professionals, teenagers and college students who communicate incessantly.

47. Failure to Change is Failure Companies that recognize the changing landscape will have the competitive edge going forward. Companies that don’t understand will be operating in the wrong economy.