The document provides an overview of HAR Tools including: - MLS service packages will be unbundled effective July 1, 2016 into a standard package and optional platinum package with additional services. - HAR.com has been developed to include listings from across Texas and features a mobile app for consumers and members to search listings. - New redesigned agent and company websites are launched with customization options and a property search engine. - Programs like Client Experience Ratings, Agent Branded App, AgentSpot, HomeSite, MarketInsight, and Instant CMA are introduced to help agents market themselves and their listings.

1. HAR Tools Overview
Presented by
Marilyn M. Maxwell
Training & Member Outreach Specialist
marilyn@har.com
713 629-1900 x 288

2. MLS Service Packages
(effective July 1, 2016)
During the past two decades, HAR has carefully tracked developments in technology,
consumer experiences, agent productivity and broker profitability. Based on this
research, HAR developed an extraordinary package of products and services to make
our members successful. HAR is nationally recognized for its commitment to provide its
members with the most innovative and productive tools in the industry. This effort
continues today, and we remain committed to providing leading edge tools into the
future.
Since 1997, all tools developed by HAR have been incorporated into a single MLS
package without raising MLS fees.
National industry politics and federal law have resulted in NAR policy changes that
require local MLSs to unbundle MLS services. Effective July 1, 2016, HAR will comply
with these new NAR policies by providing an additional package of services.
All MLS Subscribers will continue to receive those services defined by NAR as
"substantially related to the function of a MLS" in a MLS Standard package.
A new MLS Platinum (optional) package of services has been developed by HAR
designed to drive leads to your business and maximize your marketing exposure.
MLS Subscribers who choose to take advantage of the lead generation, agent promotion
and listing promotion services will need to subscribe to the additional MLS Platinum
service.

4. www.HAR.com
We constantly strive to
stay ahead of the curve
and provide the best
online experience and
resources for real estate
consumers. With that in
mind, we have been
developed HAR.com to
include features, data
and real estate listings
from across the state of
Texas.

5. The HAR.com mobile app allows
both consumers and HAR
members to search for homes for
sale or lease in Texas. Consumers
will be able to use the award-
winning HAR.com residential
property search engine to find a
home, favorite listings and view
property search history. Members
will be able to access MLS
information (MLS subscribers only),
their leads, their listings, as well
as access their company's listing
inventory.
Among the most downloaded Apps to search
Texas real estate on your iPhone, iPad,
Android and Mobile Web.
HAR.com Mobile Apps
http://www.har.com/mobile

6. The Houston Association of Realtors® is proud to
announce the recently redesigned agent and
company websites! We’ve been working hard for
months on a fresh look for your HAR website that
delivers a slick, modern design and a powerful
property search engine. This new mobile-friendly
portal also features a greatly improved backend
administrative section with loads of
customization options. Tailor it the way you
want.
The Agent and Company Websites
http://www.har.com/content/page/new_agent_company_website

7. Agent & Company Website Features:
• A fully branded website, powered by HAR.com, with more customization options than ever
• A greatly improved backend administrative section with loads of customization options
• Create individual content pages within your website and directly link to outside sites

8. Virtual Office Website (VOW) Feature:
 View Saved Searches, Favorite listings and more from your registered
users
 Empower your users with a strong MLS property search engine
 Capture all inquiries from registered users of your VOW siteBenefits to You:
 View Saved Searches, Favorite listings and more from
your registered users
 Capture all inquiries from registered users of your VOW
site
 Empower users with a strong MLS property search engine
Benefits to Customers:
 Create a free account with the same benefits of HAR.com
 Work directly with an agent and contact them directly
through their website
 Receive email notifications when listings match search
criteria

9. Client Experience Rating Program
• The HAR Client Experience Rating program allows
your clients to rate their experience with you and
provide feedback which agents can then choose
to share with other consumers.

10. Client Experience Rating Program
Clients will be asked to rate their Realtor®
on their performance in four service
categories using a star system, with 5
stars being the best rating possible. The
Client Experience Rating system will then
average the scores to determine an
overall rating for the Realtor®.
Clients also have an option
to
include brief comments.

11. Client Experience Rating Program
Total Surveys Sent Out by Agents to Their Clients 260,009
Clients Completed Surveys 138,750
(53%)
Surveys Published 138,445
(53%)
Agents Who Elect to Send Surveys 5,804
Agents Who Display Ratings on HAR.com 4,201
Average Client Experience
Rating Score: 4.95/5.0

12. You can now offer your branded HAR.com app to your customers! Every listing will
be branded with your information and emails and Schedule Showing requests will
come directly to you. You’ll be able to recommend listings directly from the app and
you’ll also have access to customer activities such as:
• Bookmarks / Favorites
• Recently Viewed Listings
• Saved Searches
Benefits to customers:
Your customers will also benefit from viewing Premium
Content not publicly accessible on the HAR.com app. When
your customer accepts your invitation, they’ll get full access
to:
• Days on Market for all listings
• Sold Price for nearby listings
• Property History Reports for all listings
Your customers will also receive email alerts when homes
meet their search criteria.
Agent Branded App
http://www.har.com/content/page/agent_branded_app

13. Here’s a quick introduction on how to invite customers to your branded app, get
feedback and start generating leads to grow your business.
1. Download the HAR.com app from the Apple App Store or Google Play Store
and login as a REALTOR® / Pro with your HAR member login.
2. Click the My Branded App button from the app homepage.
3. Enter details for your new customer and easily track who has been invited and
who has accepted your invitation from the Customers screen.
4. Once your customer accepts your invitation, you can view their activities from
the Customer Details screen, also accessed from the My Branded App button.
5. Send listings to your customers by clicking the Recommend to Customers
menu option from any listing detail page. Your customer will see that listing in
their Recommended Listings screen.
6. Invite as many additional customers as you like using the above steps and
watch the leads roll in!
Getting Started with the Agent Branded App
http://www.har.com/content/page/agent_branded_app

14. Agent Spot
To enable AgentSpot:
1. Upload a member photo
2. Create an HAR Agent Website
3. Complete your member profile
4. Enable/Configure LeadConnect
http://www.har.com/agentspot
AgentSpot ads are displayed in a variety of areas on HAR.com where agent-
specific is not normally displayed. For instance, they will never display in an
area where specific agent information is already shown such as on a for sale
listing for a property. When AgentSpot Ads are displayed, they come in two
categories: Area Specific & Organic.
When setting up your AgentSpot listing, you will need to enter one to five zip
codes that in which you most commonly do business in. These zip codes will
determine where your Area Specific Ads are displayed. For location where
AgentSpot may show, but an area is not yet selected, an ads will be
displayed organically from the list of all available agents who have opted into
AgentSpot.

15. HomeSite
Create beautiful and
engaging listing websites
in minutes! HAR offers
free single property
website for EVERY one of
your Listings. Your sellers
will be impressed with
detail information about
their property and you will
have more opportunity to
generated more leads!
• Send To Friend
• About Me
• Lead Generating Contact Form
• Social Networking Sharing Links
• Open House Date/Time
• Point Your Domain
Each single property website includes the
following:
• Virtual Tour & Photo Gallery
• Map This Property
• Print Listing Flyer
• Mortgage Calculator
• Schools Nearby
• Uploaded Documents

16. MarketInsight
As a REALTOR®, you want to do the best job possible for your clients. And
now you can show your clients and customers just how much effort goes into
listing their property. With MarketInsight, your clients and customers can stay
informed about the activities surrounding their property without even contacting
you. MarketInsight allows your clients and
customers to view pertinent
information surrounding their property,
such as web traffic, appointments and
feedback, comparable nearby
properties, and much more. Setting
up MarketInsight is easy. You can
send an email to your client or
customer inviting them to use
MarketInsight. All the information
displayed in MarketInsight is branded
with your information. Show your
clients and customers the value of
using a REALTOR® and invite them
to begin using MarketInsight today!

17. To get started, you will need to login to the HAR Members Only Site. From the
menu, click on 'MLS' and then from the 'MLS Tools' category, click on
'MarketInsight'. Choose a listing from your current inventory, sold transactions
or enter any address, and click on 'Setup MarketInsight'. You will need to enter
the user's name and email address to send them an invitation to participate in
MarketInsight. You can enter multiple email addresses when setting up
MarketInsight for a property.

18. Instant CMA
http://www.har.com/instantcma

19. Marilyn M. Maxwell
Training & Member Outreach Specialist
marilyn@har.com
(713) 629-1900 x 288