Go110 is a business directory and real-time communication platform accessible through a clickable icon on mobile phones. It allows users to find companies, products, promotions and events near their location. Businesses can register listings, update information, view analytics and purchase advertising. The platform aims to provide rich location-based information to help users and businesses interact efficiently.

1. Introducing Go110

2. Agenda

3. Agenda

4. Introducing Go110 In short: Go110 is a Business Directory on steroids, Where you can find Companies, Products, Promotions and Events in real time. This is made available on cellular phone screens as an easy to click icon . Native support for:

5. Go110 is a real time communication platform INFORMATION: Contact details Map location Navigation Specials Rating & feedback Friend sharing EXPOSURE: Business listing Promotions Advertising Keyword sponsorships Business perspective: Go110 is a cost effective market communication platform aimed at your target market Consumer perspective: Go110 is an easy to use Icon on my phone that helps me find and then directs me to my interests in the vicinity at the click of a button

6. Introducing Go110 Go110 will provide you with information around your physical location. It will allow you to see results in a map or list format, and allow you to call, navigate to or share information found . Easier to use than sending an SMS. Get what you are looking for in 3 clicks. Companies Products Specials Malls & Places Events Co View map Navigate Directions Call / SMS Email Share Rate Favourites

7. Why will Go110 be dominant? Instead of having to type in a Wap site, Go110 users simply click an icon on their phone screens. Phone screens are small. The first mover takes the cake (and space). Go110 is endorsed by Vodacom. It is linked to the 110 Call Centre. Every caller (1 400 000 calls per month) gets an invitation to download Go110. Go110 to be pre-installed on every Vodacom SIM card. Discussions underway to get endorsement from MTN and Cell C. Go110 to provide all Map directions in SA. Go110 to provide University campus navigation and free on-campus communication. Go110 to provide In-mall navigation on all the major malls in South Africa. We aim to put Go110 on nearly all smartphones in South Africa by 2012

8. Multiple access channels 110 Call Centre Go110 icon on all smartphones Go110 website Desktop Gadget Web 2.0 Widget Go110 Mobi site

9. Agenda

10. What can I use Go110 for? Find out which pharmacies near me are open at 19h17 on a Friday night.

12. Find a breakfast special, read more about it and navigate there. What can I use Go110 for?

13. Get a rating and review of a business, or simply review them yourself. What can I use Go110 for?

14. Want your friends to join you? Simply use “Share” and they will receive directions. What can I use Go110 for?

15. Find out what Malls are close by, and get directions to it. What can I use Go110 for?

16. Find out what Specials are available at the Mall. What can I use Go110 for?

17. Find a store or special in the mall, and get in-mall navigation. What can I use Go110 for?

18. I am new at Varsity; 2 clicks to find the right classroom. What can I use Go110 for?

19. I am a new Hostel Primaria on campus. I need to tell my entire hostel to get me at the sporting grounds. What can I use Go110 for? share

20. Agenda

21. Exposure levels Level 1: Free Company name & Go110 Key searches Level 2: Risk free & Subscription Category listing, specials and products Level 3: Targeted advertising Neighborhood, Gender & Age focused Level 4: Keyword sponsorships Bidding model: Neighborhood focused Level 5: Landing page sponsorship Priority exposure

22. Business Benefits Business can obtain a number of benefits when registering on the Go110 platform. These benefits are dependant on the level of exposure each company chooses to exercise. A detailed description of each benefit will follow.

23. Level 1 benefits: Free service After registration, each company gets its own: CompanyControl Cockpit , Company Home Page on Go110 mobile, a unique Go110 Key, and listing on the Vodacom 110 Call centre Go110 Key Company Home Page CompanyControl Cockpit

24. For companies - new way of client interaction Features: Web 2.0 / Cockpit frontend eWallet EFT GIS enabled Real time billing & reporting Security Communication Interface CompanyControl Web Cockpit Update information and load product specials dynamically Real time, detailed analysis of overall usage statistics on Go110 Detailed analysis of users accessing Company’s details through all channels Real time billing & reporting. Purchase credits or redeem vouchers online Increase exposure by activating ads and keyword sponsors Obtain ratings and direct feedback from users CompanyControl Cockpit

25. Level 1 benefits: Free service Inform prospective clients that you are on Go110 by adding the Go110 Key in your normal promotional advertisements . If a user types in the Go110 Key, or your company name in the Search box, all Go110 services such as sharing & navigation to your doorstep will be provided free of charge. a4j7d or Company Name View map Navigate Directions Call / SMS Email Share Rate Favourites Company Home Page

26. The Go110 Key Every company gets a Go110 Key at registration. Place the key on company stationary, and at the bottom of leaflets and newspapers ads… a4j7d . . which provides an immediate shortcut to your company listing when scanned or typed in on Go110 … .. and allows new customers to… .. get your contact details … .. view your location on a map … .. navigate to you… .. share your location with friends… .. Add to favourites… .. Rate your service… FREE of charge

27. Level 2 exposure is Risk Free Go110 provides the benefit of Risk Free exposure . You pay a small referral fee if a prospective customers have found you using the Business Directory screens, and then decides to interact with you. Visits to your Company Home Page is still free, you only pay a once-off fee if interaction is triggered (calls, navigation, sharing, specials). No visits, no charge.

28. Level 2 exposure Co View specials View map Navigate Directions Call / SMS Email Share Favourites Companies Products Specials Malls & Places Events Free screens Small referral fee or Subscription Business Category Screens Use Go110 to list your Company in the Business Directory.

29. Level 2 exposure View specials Navigate Directions Call / SMS Email Share Rate Favourites Companies Products Specials Malls & Places Events Free screens Small referral fee or Subscription Specials Directory Screens Use Go110 to list your Special offerings in real time. People with specific needs find you in seconds.

30. Activate via your CompanyControl dashboard Get Level 2 exposure with 3 easy clicks 1 2 3

31. Register today and get free voucher to try it out

32. Remember to add your specials.. 1 2 3

33. Time based, Location aware, User aware, Device aware Search Choice of map | List | AR based results. Indicating Range, Direction, Rating, Promotions and Opening hours. Final results show Contact details, Address, Go110 Key, Map Availability, Rating, Description Promotions Payments & Pictures Companies pay for referral / exposure VAS services: Share Navigate me there Send Business Card Show video clip View live video feed Through connect (call) Others: Taxi referral Individuals pay for some VAS Business Directory Search

34. Time based, Location aware, User aware, Device aware Search Choice of map | List | AR based Results. Range, Direction, Brand, Price and Opening hours. Final results show Contact details, Address, Go110 Key, Map Availability, Rating, Description Promotions Payments & Pictures Companies pay for referral / exposure VAS services: Share More info Navigate me there Show video clip Individuals pay for some VAS Product & Promotion Search

35. Referral charges to listing company Navigate Directions Call Email / SMS Share Rate Favourites Actions linked to existing clients and self advertised clients are free. Input Company lists Company Home Screen VAS (Navigation, Through-connect, Directions, Share etc) Company Name Free Free Free Go110 Key Free Free Free Recent search Free Free Free Favourites Free Free Free

36. Referral charges to listing company Actions linked to new clients are charged once interaction is established. Once-off referral fee independent of number of VAS options activated. Navigate Directions Call / SMS Email Share New client Referral fee Input Category Screens Company lists Company Home Screen VAS (Navigation, Through-connect, Directions, Share) Business Directory Free Free Free Referral fee Promotions listing Free Free Free Referral fee Category search Free Free Free Referral fee

37. Additional exposure opportunities Business Listing Sponsorship Company logo on lists / map Category sponsorships Keyword sponsorships Splash Screen Advertising Banner Advertising Promotion Sponsorship Event Sponsorship

38. Advertising & exposure options Geographically linked keywords active priority listings and advertisements, filtered by user’s gender, location and age. Hyper local sponsorship, category sponsors and keyword sponsors becomes very easy to implement. Dynamic information can be updated via call centre, website or mobile phone.

39. The Go110 Key for malls Place your mall’s Go110 Key on Parking stubs and other Marketing material Menlyn . . which provides an immediate shortcut to the mall home page when typed in on Go110… .. and allows your visitors to… .. access your contact details … .. view your location on a map … .. navigate to you… .. share your location with friends… .. Add to favourites… .. Rate your service… ..find information via categories… .. view the store list .. view mall specials.. .. view the mall map.. .. activate in-mall Navigation..

40. Mall search & Mall maps

41. Campus maps

42. A new way of client interaction Features: Web 2.0 / Cockpit frontend eWallet EFT GIS enabled Real time billing & reporting Security Communication Interface CompanyControl Web Cockpit Update information and load product Promotions dynamically Real time, detailed analysis of overall usage statistics on Go110 Detailed analysis of users accessing Company’s details through all channels Real time billing & reporting. Purchase credits or redeem vouchers online Extend exposure via acquisition of ads, sponsors and keywords Obtain ratings and direct feedback from users

43. Launch objectives Go110 on every phone Go110 everywhere Rich location based information Go110 everyday

44. Value Proposition Via a Dominant mobile frontend market position we promise to provide a Cost efficient marketplace, allowing companies and users to exchange Rich, relevant LBS based content via multiple easy to use platforms.

45. Needs based Resource System

46. Advertising rates Advertising 20% more expensive than non-contextual ads Ad Agency / Media company commission per sale: 40%

47. Listings and Ads served : Yearend Monthly Targets Listing Targets Advertising Targets

48. Unique User and Visits: Yearend Monthly Target User & Visit Targets

49. Selected Metrics Monthly APRU

50. Primelife proposal We hereby hope that we have triggered your interest in the Go110 service that will be launched shortly. We would ideally like to sign Primelife as partner before launch. We would like to take discussions further to see in which way we can create a mutually beneficially relationship between Go110 and Primelife, and a brand new value offering for Primelife’s current and prospective clients. Kind regards, Pieter Geldenhuys Acting MD: Go110 Cell: 082 995 1282 Email: pieter@go110.co.za